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Exhibiting at HOTELEX Shanghai 2025

1.2M28
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Coffee Machines: Espresso Machines, Coffee Grinders, Coffee Brewer Machines

Beverage Equipment: Milk Frothers, Hot Water Dispensers

Food Processing Equipment: Food Mixers, Dough Kneaders

Guangzhou Baofeng Food Machinery Co., Ltd. is a leading manufacturer of coffee and beverage equipment based in Guangzhou, China. Operating under the brands Kitsilano, 咖立方, and 啡立方, the company has become a prominent player in the development and distribution of professional espresso machines, grinders, and other food service machinery. With a strong focus on innovation, durability, and OEM/ODM customization, Baofeng serves the global coffee equipment market across retail, commercial, and industrial applications.

Core Business and Product Offerings

Baofeng specializes in the production of high-performance machinery for the beverage and foodservice industries. Its primary product categories include:

  • Coffee Equipment:

    • Professional Espresso Machines for commercial cafés and foodservice operators
    • High-speed Coffee Grinders with adjustable burr mechanisms
    • Coffee Brewer Machines for drip and batch brewing applications
  • Beverage Equipment:

    • Milk Frothers and foamers for specialty drinks
    • Hot Water Dispensers with temperature control for tea and brewing operations
  • Food Processing Equipment:

    • Food Mixers and Dough Kneaders for bakeries and kitchens requiring dough handling and mixing automation

Baofeng’s equipment is designed to meet the performance needs of small businesses, restaurants, specialty coffee shops, and hotel chains, offering both professional-grade reliability and modern aesthetics.

Specialization and Unique Selling Proposition (USP)

Guangzhou Baofeng's unique advantage lies in its ability to integrate design, engineering, and branding customization into its manufacturing process. Key USPs include:

  • OEM/ODM Capability: The company supports private-label product development, offering design adjustments, branding elements, and packaging customization.
  • Commercial-Grade Engineering: Focus on robust stainless-steel components, heat stability, and consistent pressure output in espresso systems.
  • Rapid Prototyping and Development: Short development cycles for new models tailored to client market specifications.

Baofeng’s Kitsilano series is known for blending Italian-style design with Chinese manufacturing efficiency, making it a cost-effective alternative in the global espresso machine market.

Financials and Shipment Records

Although precise revenue figures are not published, the company maintains an active presence in both domestic and international trade channels.

  • Estimated Annual Sales (2023): USD 4–6 million
  • Main Export Markets: Southeast Asia, Eastern Europe, Middle East, and Latin America
  • Distribution Volume: Estimated 15,000–20,000 machines annually
  • Sales Channels: OEM partners, kitchen equipment distributors, online trade platforms such as Alibaba and Made-in-China

The company has established long-term supply relationships with regional café chains and hospitality clients, growing its international footprint through consistent product performance.

Target Market

Baofeng targets a diverse clientele including:

  • Independent and chain coffee shops
  • Food and beverage equipment distributors
  • Restaurant and hotel supply chains
  • E-commerce brands specializing in kitchen appliances
  • Café startups seeking affordable and branded espresso equipment

The company’s flexibility in small and medium-sized batch orders makes it ideal for emerging markets and growing café businesses.

Capabilities

Baofeng operates a dedicated manufacturing facility in Guangzhou with:

  • In-house metalworking and assembly lines for espresso machines
  • Precision machining centers for grinder and pressure system components
  • Electrical testing for temperature and pressure regulation systems
  • R&D department focused on improving thermal stability and pump efficiency

The production facility can manufacture:

  • Over 25,000 units/year across product categories
  • Custom orders within 30–45 days, depending on specification complexity

Certifications and Compliance

Baofeng adheres to global compliance standards relevant to coffee and foodservice equipment manufacturing, including:

  • CE Certification for European markets
  • CB and EMC Compliance for electrical safety
  • Chinese QS (Quality Supervision) Certification
  • Use of food-grade materials in all liquid-contact components

This ensures that products meet international buyer requirements in terms of safety, durability, and sanitation.

Customer Testimonials and Recognition

Baofeng has been praised by coffee shop owners and importers for:

  • Reliable machine performance under heavy daily use
  • Consistent espresso quality and ease of maintenance
  • Strong after-sales technical support and spare parts availability

Repeat customers cite the company’s value-for-money equipment and willingness to customize for local branding needs as major differentiators.

Major Achievements

  • Successfully launched the Kitsilano espresso machine series in over 15 countries
  • Developed strategic OEM supply contracts with distributors in Turkey, Thailand, and Chile
  • Featured in regional appliance expos and international coffee equipment fairs in Guangzhou and Shanghai
  • Recognized by local industry associations for contribution to China’s coffee equipment manufacturing sector
  • Expanded into intelligent control systems for espresso automation and energy saving

Guangzhou Baofeng Food Machinery Co., Ltd. continues to grow as a competitive force in the global commercial coffee equipment industry, offering technologically advanced, reliable, and customizable solutions for the next generation of coffee service enterprises.