Exhibiting at HOTELEX Shanghai 2025

Guangzhou Bide General Equipment Co., Ltd., known by its brand name Bideli, is a renowned manufacturer of premium coffee roasting and auxiliary equipment headquartered in Guangzhou, China. With a legacy of craftsmanship and technical precision, the company serves the global specialty coffee industry, delivering high-performance coffee roasters, grinders, and air purification systems for artisanal roasters, coffee labs, and industrial roasting operations.

Core Business and Product Offerings

Bideli specializes in a broad range of coffee roasting systems and complementary processing equipment, with a strong emphasis on modular scalability and automation. The company’s main offerings include:

• Coffee Roasters:

  • Capacities from 600g to 120kg, catering to home roasters, small batch operations, and commercial-scale roasteries
  • Key models include 1kg, 3kg, 6kg, 12kg, 20kg, 30kg, 60kg, and 120kg drum roasters
  • Machines feature infrared or gas heating, precision digital control panels, and real-time data logging

• Commercial Coffee Grinders:

  • High-capacity burr grinders suitable for café and roastery use
  • Designed for consistency, heat control, and precision in particle size distribution

• Auxiliary Equipment:

  • Destoners for post-roast defect removal
  • Electrostatic Smoke Filters and Afterburners to manage roasting emissions and environmental compliance
  • Pneumatic Feeding Systems to automate bean handling in large-volume setups

All equipment is engineered with food-grade materials and durable industrial components to ensure longevity, consistency, and safety.

Specialization and Unique Selling Proposition (USP)

Bideli's USP lies in its full-spectrum roasting solutions designed for high-quality output, flexibility, and environmental responsibility. Notable differentiators include:

• Customizable Roasting Solutions: Full control over drum speed, airflow, and burner configuration for tailored roast profiles.
• Eco-Friendly Engineering: Integration of smoke purification systems such as electrostatic filters and catalytic afterburners.
• Automation and Digital Integration: Optional roast profile software with real-time data analytics and Wi-Fi connectivity.

Bideli’s strong engineering backbone makes it a go-to supplier for roasteries seeking quality and compliance with emissions regulations, especially in urban and export-sensitive environments.

Financials and Shipment Records

Guangzhou Bide General Equipment has consistently grown its presence in domestic and international markets, with robust export volumes in the past decade.

• Estimated Export Revenue (2023): USD 5–8 million
• Top Export Destinations: United States, Germany, Brazil, Turkey, South Korea, Australia
• Annual Roaster Units Sold: Over 2,000 units across all size categories
• Distribution Model: Direct international shipping, distributor partnerships, and presence on B2B platforms

The company enjoys repeat orders and long-term contracts with specialty coffee brands, equipment retailers, and coffee training centers globally.

Target Market

Bideli serves a broad spectrum of clients in the coffee industry, including:

• Specialty Coffee Roasters and Artisan Cafés
• Coffee Equipment Distributors and Resellers
• Coffee Training Institutes and Roasting Academies
• Large-Scale Coffee Processors and Exporters

Their equipment accommodates both entry-level roasters and established commercial operators looking for scalability and process control.

Capabilities

Bideli operates a vertically integrated manufacturing plant in Guangzhou, with:

• In-house design and engineering departments
• CNC machining centers and drum production lines
• Electrical control system development and testing labs
• Quality inspection for heat distribution, air regulation, and mechanical stability

Monthly production capacity:

• 150–200 roasting machines
• 100+ units of auxiliary equipment
• OEM/ODM support for private-label partnerships

Lead time for standard machines is typically 4–6 weeks, with tailored units requiring 6–8 weeks depending on complexity.

Certifications and Compliance

Bideli’s machinery complies with international safety and environmental standards:

• CE Certification for electrical and mechanical safety in the EU
• RoHS Compliance for material safety
• ISO 9001:2015 certified manufacturing process
• Machines tested for gas pressure, leak prevention, and thermal stability

Environmental control equipment such as smoke filters meets European emission standards, crucial for urban roasteries.

Customer Testimonials and Recognition

Customers worldwide recognize Bideli for:

• Reliable heat control and roast consistency
• Durability and low maintenance requirements
• Exceptional customer service and international support

International roasters and café chains have praised Bideli’s ability to support roast profiling and batch repeatability, key in quality-driven production environments.

Major Achievements

• Exported roasting equipment to over 60 countries worldwide
• Developed over 30 proprietary roaster designs, with ongoing R&D into smart automation
• Became a featured supplier at World of Coffee, SCA China, and other global coffee expos
• Recognized by industry journals as a Top Asian Coffee Roaster Manufacturer
• Partnered with several barista academies and roaster training institutions in Europe and Asia

Guangzhou Bide General Equipment Co., Ltd. continues to lead in precision roasting technology and sustainable coffee processing, offering versatile, compliant, and high-performance solutions for coffee professionals across the globe.