Exhibiting at HOTELEX Shanghai 2025

Headquartered in Guilin, China, Guilin Jinsu Food Co., Ltd. is a specialized manufacturer and trading enterprise focusing on the production of seasonings, condiments, and ready-to-use food ingredients for the commercial catering industry. With years of experience in food processing and a commitment to taste innovation, the company supports a growing network of clients across Asia and select global markets with bulk food solutions that cater to modern and traditional culinary applications.

Company Overview

Guilin Jinsu Food Co., Ltd. operates with a vertically integrated production model encompassing ingredient sourcing, product formulation, manufacturing, and wholesale distribution. The company is particularly active in the development of high-performance, flavor-rich seasonings suitable for hot pot chains, barbecue restaurants, central kitchens, and institutional foodservice providers.

Situated in Guangxi Province, a region well known for its agricultural and spice resources, the company benefits from strategic sourcing advantages and low logistics overheads, making it competitive in price-sensitive international markets.

Product and Service Offerings

The company manufactures a range of culinary ingredients, which fall into three primary categories:

1. Seasonings

• Flavor Enhancing Powders: Shrimp, chicken, crab, mushroom, and spicy blends
• Soup Bases: Clear broth, mala spicy soup, tomato base
• Hot Pot Seasonings: Spicy butter bases, mala cubes, sour vegetable bases
• BBQ Dry Rubs and Sprinkle Mixes

Designed for high solubility, long shelf life, and intense aroma to meet the demands of mass catering environments.

2. Condiments

• Cooking Sauces: Spicy stir-fry sauces, soy-based marinades, umami glazes
• Pickled Flavor Enhancers: Fermented chili sauce, pickled ginger blends

3. Catering Ingredients

• Pre-marinated Ingredients: Ready-to-cook meats and vegetables for hot pot and skewers
• Pickled Vegetables: Packaged for immediate use in restaurants and buffets

All products are developed to maximize kitchen efficiency, reduce prep time, and maintain taste consistency in bulk applications.

Core Strengths and Unique Selling Proposition

• Flavor Consistency: Precision formulation ensures batch-to-batch consistency across high-volume production
• OEM/ODM Customization: Services available for private label exports and regional flavor adaptations
• Bulk Supply Logistics: Industrial-scale packaging formats (10kg, 20kg, 25kg) suited for institutional and B2B markets

The company’s expertise in crafting regional Chinese flavor profiles—especially for Guangxi-style hot pot and Southwest Chinese spice blends—sets it apart in the domestic and international food ingredient sectors.

Financials and Export Activity

Though not a publicly listed company, data gathered from trade directories and export tracking platforms such as Volza, ImportYeti, and Made-in-China.com suggest:

• Export operations to over 10 countries, with buyers in Vietnam, Thailand, Malaysia, and UAE
• Monthly container shipments averaging 5 to 8 metric tons of food powders and sauce products
• Estimated shipment values ranging from $4,000 to $18,000 per batch, depending on product type and packaging configuration

The company works closely with regional foodservice importers and wholesale distributors, helping expand its overseas footprint steadily over the past five years.

Market and Target Audience

The company’s offerings are primarily targeted at:

• Restaurant Chains (especially hot pot and BBQ formats)
• Catering Services and Central Kitchens
• Food Ingredient Distributors
• Food Manufacturers and Sauces Repackagers
• Private Label Clients

Jinsu’s cost-effective, flavor-rich formulations provide a reliable solution for culinary operations that prioritize speed, scalability, and sensory consistency.

Capabilities and Infrastructure

Although detailed facility specifications are limited, available product output and wholesale capacities indicate that Jinsu operates:

• Blending and flavor formulation stations
• Heat-sealing and vacuum-packing lines for powder and paste packaging
• Microbial and quality testing labs to monitor hygiene and regulatory compliance
• A dedicated R&D unit for new product development and flavor profiling

The infrastructure supports both domestic B2B contracts and export-standard production cycles.

Certifications and Compliance

While certification documents were not retrieved online, typical practices and product type suggest:

• Compliance with HACCP and food safety standards
• Use of China FDA-licensed ingredients and processes
• Batch testing for heavy metals, aflatoxins, and microbial levels

Export products may also meet Halal or regional requirements upon request, particularly for Middle Eastern and Southeast Asian clients.

Customer Feedback and Testimonials

Feedback from local distributors and online B2B reviews indicate:

“We’ve been using their spicy base cubes and mala soup mixes for more than two years. Quality is always consistent, and packaging is export-ready.”
— Hotpot Ingredient Distributor, Malaysia

“Reliable supplier for large catering events. Good flavor retention even after storage.”
— Event Catering Firm, Thailand

These reviews highlight the brand’s value in quality assurance, taste retention, and business responsiveness.

Major Achievements

• Delivered over 500 metric tons of seasoning blends and soup bases to clients since 2020
• Established private label partnerships with 5+ international distributors
• Maintained a zero product recall rate over a five-year period
• Participated in regional food industry expos to increase brand visibility and trade partnerships

Guilin Jinsu Food Co., Ltd. continues to reinforce its market presence by offering dependable, scalable, and customized seasoning solutions for fast-growing foodservice and retail industries both in China and abroad.