Guimarães Brasil Indústria e Alimentos Ltda., based in Santo Antônio da Patrulha, Rio Grande do Sul, Brazil, is a renowned manufacturer and distributor of traditional Brazilian sweets, peanut-based products, snacks, and health-oriented food lines. With over 60 years in the industry, Guimarães has become a trusted household name, celebrated for blending heritage with innovation across its diverse product categories.
Company Overview
Founded in 1958, Guimarães Alimentos has grown from a local candy producer into a national brand, distributing to thousands of points of sale across Brazil. The company maintains its legacy of crafting traditional sweets while introducing health-conscious innovations such as zero-sugar, vegan, and organic product lines. Its facilities are structured for both high-volume production and artisanal attention to detail.
Core Business Activities
Guimarães specializes in:
- Production of traditional Brazilian confections
- Peanut processing and derivates
- Health and wellness product formulation
- Retail and wholesale distribution
- E-commerce via its official store
The company controls much of its supply chain, from raw peanut sourcing to packaging, ensuring consistent quality and traceability.
Product and Service Offerings
Guimarães offers an extensive product portfolio across multiple categories:
-
Doces (Traditional Sweets)
- Paçocas (classic and zero sugar)
- Pé de Moleque
- Rapaduras
- Goiabadas (guava paste)
- Fondant de Leite (milk fondant)
- Amendoim Doce
-
Pastas de Amendoim (Peanut Butters)
- Integral (unsweetened)
- Crocante (crunchy)
- Cream with Negresco (peanut cream with cookie)
-
Amendoins (Peanuts)
- Whole Roasted
- Granulated
- Amendoim Japonês (Japanese-style coating)
- Amendoim Branco
-
Snacks and Others
- Biscoito de Polvilho (cheese-flavored cassava biscuit)
- Farinha de Mandioca (cassava flour)
-
Linha Coco
- Coconut-based sweets and snacks
-
Linha Orgânicos
-
Linha Zero
- Sugar-free Paçoca variants
-
Linha Vegana
- 100% plant-based confections
These offerings cater to both traditional and health-focused consumers, making Guimarães a versatile food brand in Brazil.
Specialization and USP
- Heritage Recipes: Authentic Brazilian sweets preserved through generations
- Health Innovation: Introduction of zero sugar, organic, and vegan lines
- Integrated Production: In-house roasting and processing of peanuts
- Retail and Wholesale Ready: SKUs available in both consumer packs and bulk formats
Financials and Economic Impact
While private financial data is not disclosed, Guimarães is recognized as a mid-to-large manufacturer regionally. Based on market positioning:
- Estimated annual revenue: BRL 80–120 million
- Production capacity: Over 2,000 tons/year of peanut-based and sweet products
- Retail distribution: Available in more than 5,000 stores nationwide
- E-commerce growth: Rapid scaling through lojaguimaraes.com.br and online retail partners
Guimarães contributes significantly to the food processing economy in southern Brazil, employing hundreds and sourcing from regional farms.
Shipments and Trade Activity
Primary market operations are within Brazil, but the company is expanding into international markets via export-ready packaging and compliance:
- Export Status: Emerging, with targeted expansion in Mercosur
- Top regional logistics partners: Brazil Post, major retail wholesalers
- Packaging formats: Retail jars, family-size pouches, wholesale bulk containers
Target Market
Guimarães serves a broad demographic, including:
- Traditional Brazilian food consumers
- Health-conscious and diabetic individuals (Zero Açúcar line)
- Vegan and lactose-intolerant customers
- Supermarkets, convenience stores, and health food retailers
- Online shoppers via their proprietary e-commerce store
Capabilities
- In-house roasting, grinding, and mixing machinery
- Automated packaging lines for retail and bulk SKUs
- HACCP-driven quality assurance
- R&D department for health-oriented food development
- ERP-managed inventory and logistics tracking
Certifications and Compliance
- ANVISA-compliant production processes
- Brazilian Organic Certification for organic SKUs
- Zero Açúcar line developed in accordance with diabetic dietary standards
- Label transparency following RDC 429/2020
Customer Testimonials
“Guimarães is a name I’ve trusted since childhood. Their paçoca tastes like homemade and their new zero-sugar version is just as good.”
— Consumer, Porto Alegre
“The peanut butter with Negresco is a top seller at our store. Customers love the quality and consistency.”
— Retail Distributor, São Paulo
Major Achievements
- Introduced the first sugar-free paçoca in Brazil's mainstream retail market
- Expanded product portfolio to include vegan and organic certified lines
- Launched a full-scale national e-commerce operation with delivery across Brazil
- Recognized by local trade associations for food safety and innovation
- Created over 300 SKUs across product lines for B2B and B2C segments
Guimarães Brasil Indústria e Alimentos Ltda. continues to honor its roots while leading innovation in Brazil’s traditional confectionery sector, combining culinary nostalgia with modern nutritional values.
