Exhibiting at HOTELEX Shanghai 2025

Guizhou Guicha (Group) Co., Ltd., based in Guiyang, China, is one of the largest and most established tea producers in Guizhou Province. Known for its vertically integrated tea production—from cultivation and processing to branding and retail—the company operates under multiple well-regarded brands including Gui Tea, Lvbaoshi, and Hongbaoshi. It plays a pivotal role in promoting Guizhou’s tea culture both domestically and internationally, with a diverse product range covering traditional loose-leaf teas to innovative instant formulations and high-end gift sets.

Company Overview

As a state-supported enterprise with deep agricultural and cultural roots, Guizhou Guicha (Group) Co., Ltd. integrates over 20,000 mu (approx. 3,300 acres) of high-altitude organic tea plantations located in the pristine mountain regions of Guizhou. The company operates modern tea processing facilities and engages in large-scale commercial trade through both traditional and e-commerce channels.

Their strategic positioning in Guizhou—a region recognized for its cool climate, rich biodiversity, and soil quality—allows for the cultivation of premium teas with high amino acid content, rich fragrance, and smooth taste.

Product and Service Offerings

Guicha Group’s extensive product catalog includes:

1. Green Tea

• Lvbaoshi Green Tea: Signature high-mountain green tea
• Plateau Green Tea: Grown at altitudes over 1,000 meters, rich in umami

2. Black Tea

• Hongbaoshi Black Tea: Robust flavor, ideal for both hot and iced preparations
• Plateau Black Tea: Known for its mellow sweetness and lingering aftertaste

3. Matcha

• Ceremonial Grade Matcha: Finely ground from shade-grown leaves for tea ceremonies
• Culinary Grade Matcha: For use in desserts, smoothies, and beverages

4. Oolong & White Teas

• Plateau Oolong Tea: Semi-fermented, floral and complex in taste
• Plateau White Tea: Light, delicate flavor with subtle sweetness

5. Instant Teas

• Instant Green and Black Tea Powders: For convenient modern tea consumption

6. Tea Gift Boxes

• Luxuriously packaged assortments for festivals, corporate gifting, and premium retail

The company also provides OEM and private label services for international clients seeking premium Chinese teas.

Core Strengths and Unique Selling Proposition

• Altitude Advantage: All teas cultivated above 1,000 meters for optimal leaf chemistry
• Vertical Integration: Owns plantations, processing plants, and retail channels
• State Support & Recognition: Backed by provincial government for tea industry promotion
• Certified Organic: Many plantations certified organic for both domestic and export markets

The Lvbaoshi and Hongbaoshi brands have received numerous provincial and national recognitions for quality, innovation, and sustainability.

Financials and Export Activity

While specific revenue figures are undisclosed, public records and trade sources indicate:

• Tea output exceeds 1,000 metric tons annually
• Active in both domestic retail (Tmall, JD.com) and international export markets
• Partners with over 200 domestic distributors and supplies to tea houses, hotels, and supermarkets
• Export destinations include Japan, South Korea, Russia, and European countries
• Estimated export value of over $10 million USD annually, according to regional commerce publications

Participation in international expos and export initiatives positions Guicha as a growing force in China’s outbound tea trade.

Market and Target Audience

Guizhou Guicha Group serves a wide spectrum of customers:

• Tea Distributors and Retail Chains
• Luxury Gift Distributors
• Hospitality and Corporate Buyers
• International Importers of Organic and High-Mountain Tea
• E-commerce Consumers seeking authentic Guizhou tea online

Their multi-brand strategy allows targeting of both mass-market and premium buyers, from health-conscious youth to traditional tea connoisseurs.

Capabilities and Infrastructure

Guicha Group maintains:

• Modern GMP-level Tea Processing Facilities
• Low-Temperature Storage Systems
• Automated Sorting, Roasting, and Packaging Lines
• In-House Laboratories for sensory testing, pesticide residue analysis, and microbial safety

The company's annual production capacity exceeds 2,500 tons, supported by mechanized harvesting and sustainable farming practices across their certified organic tea gardens.

Certifications and Compliance

• China Organic Product Certification
• ISO 9001 for Quality Management Systems
• HACCP Food Safety Certification
• EU Organic and USDA Organic for key tea lines
• Full compliance with CNCA standards for export food processing

Every exported batch includes complete COA, Pesticide Residue Reports, and Traceability Records.

Customer Feedback and Testimonials

From e-commerce reviews and distributor feedback:

“Lvbaoshi green tea is a consistent bestseller for our platform. Excellent leaf quality and customer loyalty.”
— Tea Retailer, JD.com

“We’ve been importing Guicha’s highland black tea for four years now—great aroma and always on time.”
— Tea Importer, South Korea

These comments reflect the company’s strengths in quality consistency, fulfillment reliability, and product appeal.

Major Achievements

• Recognized as a “Guizhou Famous Brand Enterprise”
• Featured in China International Tea Expo, Canton Fair, and SIAL China
• Developed traceable QR-coded packaging for all premium SKUs
• Partnered with local governments to promote Tea + Tourism experiences in Guizhou
• Maintained Top Seller Status on Tmall for specialty green and black teas

Guizhou Guicha (Group) Co., Ltd. continues to lead the Guizhou tea industry with an integrated model of organic cultivation, modern processing, and multi-channel distribution, bringing authentic high-mountain Chinese teas to the world with consistent quality and cultural heritage.