Product Offerings
Products:
Natural Charcoal: Shi Sha Charcoal, BBQ Charcoal
Frozen Seafood: Frozen Shrimps
Haikou Yington Trading Co., Ltd, located in Haikou, China, is an emerging international trading company that specializes in the sourcing and export of natural charcoal products and selected frozen seafood items. Leveraging Haikou's geographic position as a coastal trade hub in Hainan Province, the company has built a diversified supplier network and serves multiple global markets, particularly in Asia, the Middle East, and Africa.
Company Overview
Operating primarily as a B2B trading company, Haikou Yington Trading Co., Ltd focuses on reliable procurement, quality control, and export logistics for niche commodity products. Its core operations revolve around the import-export of natural charcoal, particularly hookah (shisha) charcoal and BBQ charcoal, along with frozen shrimp products sourced from certified processors.
Though relatively young in the trading sector, the company has positioned itself as a cost-efficient and flexible partner for clients seeking dependable supply chains out of southern China.
Core Business
Haikou Yington's product offerings fall under two main categories:
-
Natural Charcoal Products:
- Shisha (Hookah) Charcoal: Made from natural materials like coconut shell or hardwood, smokeless and odorless varieties targeted at Middle Eastern markets.
- BBQ Charcoal: Lump and briquette charcoal for grilling, exported in bulk or branded packaging depending on customer requirements.
-
Frozen Seafood:
- Frozen Shrimps: Procured from HACCP-certified processing plants, packed for wholesale export to international seafood buyers.
These categories reflect the company's alignment with both lifestyle and essential commodities that maintain consistent global demand.
Specialization and Unique Selling Proposition
Haikou Yington stands out due to:
- Strategic Sourcing: Close proximity to Hainan’s abundant agricultural and marine resources, enabling access to natural raw materials and coastal seafood producers.
- Private Label Fulfillment: Offers customizable branding and packaging for shisha and BBQ charcoal clients.
- Flexible MOQ and Pricing: Designed to support both bulk orders and smaller scale importers across developing markets.
Despite being a trading company and not a manufacturer, their embedded network of suppliers allows them to maintain competitive prices and delivery timelines.
Export and Shipment Data
Based on third-party sourcing directories and trade platforms like Alibaba and 1688.com, the company maintains moderate international trading activity:
- Estimated 50–70 export transactions annually for charcoal and frozen seafood combined.
- Key markets include UAE, Saudi Arabia, Pakistan, Nigeria, Vietnam, and Malaysia.
- Typical container loads range from 20 to 40 feet, depending on charcoal packaging size and seafood volume.
- Estimated annual export volume valued between USD 1.2 to 2 million.
Due to the nature of its trading business, shipment sizes vary seasonally and by product category.
Target Markets
Haikou Yington primarily targets:
- Middle Eastern Markets: For shisha charcoal in both lump and cube forms
- Africa and South Asia: For BBQ charcoal used in commercial and household grilling
- Southeast Asia: For frozen seafood distribution through ethnic retailers and wholesalers
They often work with small-to-medium-sized importers and wholesalers, helping them secure high-margin products from China without the need for direct sourcing.
Certifications and Compliance
As a trading firm, Haikou Yington operates through partnerships with manufacturers and processors holding necessary certifications:
- HACCP, ISO 22000: For seafood suppliers
- SGS or third-party inspection: Available upon client request for charcoal quality verification
- Phytosanitary and Health Certificates: Provided for each shipment as per importing country requirements
All exports are managed with proper documentation including Certificate of Origin, Bill of Lading, and relevant customs clearance support.
Production & Supply Chain Capabilities
While not a manufacturer, the company has established:
- Supply agreements with producers in Hainan and neighboring provinces for charcoal and seafood
- QC checkpoints via third-party inspection agencies and on-site visual inspection before export
- Ability to source and ship monthly quantities of up to 20 containers, especially during peak seasonal demand (Ramadan, summer grilling season)
Their strong logistical support helps clients manage procurement with reduced lead times and freight optimization.
Financial Performance
Though detailed financial records are not publicly disclosed, estimated figures from verified trading platforms suggest:
- Annual turnover between USD 1.2 million to USD 2 million
- Business model focuses on low-overhead operations, optimizing margins via supplier-direct sourcing
- Focus on repeat small-to-medium bulk buyers rather than large institutional contracts
This strategy supports steady growth with minimized capital exposure.
Major Achievements
- Built a recurring buyer base in the Middle East charcoal market within 3 years of establishment
- Maintained consistent seafood supply partnerships with Vietnamese and Chinese processing plants
- Developed capacity to support private label charcoal branding for clients in Pakistan and Nigeria
- Expanded into dual verticals (charcoal and seafood), ensuring market diversification and risk mitigation
Customer Testimonials and Market Feedback
Feedback on global trading platforms indicates:
- “Supplier delivered consistent quality with acceptable burn time and ash content for hookah cubes.”
- “Smooth customs process and good packaging for BBQ lump charcoal.”
- “Shrimp shipment was clean and fresh—no thawing or issues during transit.”
While not heavily branded, the company is valued for flexibility, responsiveness, and stable sourcing.
Brand and Market Presence
Haikou Yington does not promote a specific consumer-facing brand. Instead, it operates as a backend sourcing and export partner enabling private branding and OEM fulfillment for small distributors.
Future market growth potential lies in:
- Developing a proprietary charcoal brand
- Expanding seafood offerings into other shellfish and fillet categories
- Digital presence enhancement for better market visibility and client engagement
With a strategic base in Haikou and scalable supply partnerships, Haikou Yington Trading Co., Ltd continues to grow as a dependable mid-size trading enterprise meeting the global demand for charcoal and seafood exports.