Exhibiting at World Tea Expo 2025

HAIMTREE is a Seoul-based premium tea manufacturing company known for its artisanal approach to blending traditional Korean ingredients with globally beloved flavors. Positioned at the intersection of wellness and tradition, HAIMTREE combines centuries-old herbal knowledge with modern wellness trends to deliver high-quality, health-centric teas to both domestic and international markets.

Core Business

HAIMTREE specializes in the production and retail of natural blended, wellness, and grain-based teas. Leveraging locally sourced herbs, grains, and botanicals, the company crafts functional beverages that promote digestion, immunity, and mental clarity. The brand has positioned itself as a premium tea innovator, integrating Korean heritage with global palates.

Product and Service Offerings

The company’s offerings are categorized into three main segments:

• Blended Teas

  • Hibiscus Five-Flavor Berry Blends Tea
  • Earl Grey Unshiu Orange Peel Tea
  • Lemon Balm Chamomile Tea

• Grain Teas

  • Korean Grain Yul Tea
  • Traditional Korean Pumpkin Tea

• Wellness Teas

  • Peppermint Poria Cocos Tea
  • Chamomile Poria Cocos Tea

All teas are available in eco-friendly packaging formats including loose-leaf tins and individually wrapped tea pouches (20-count and 50-count SKUs).

Specialization and Core USP

HAIMTREE’s uniqueness lies in its fusion of Korean traditional medicinal ingredients with modern wellness goals. The company uses adaptogenic herbs like Poria Cocos, Schisandra (Omija), and Korean grains that support immunity, digestion, and relaxation. These ingredients are ethically sourced and blended using a proprietary low-temperature drying and preservation process that retains aroma and nutrients.

Key differentiators include:

• No artificial flavors or sweeteners
• 100% caffeine-free options for sensitive consumers
• Strict adherence to traditional herbal infusion methods

Financials and Business Scale

As a growing wellness brand with a niche international appeal, HAIMTREE has expanded rapidly through digital platforms and regional exports.

• Estimated revenue (2024): $1.8–2.2 million
• Export ratio: 35% of total sales (including Japan, Singapore, Taiwan, and U.S. markets)
• Retail distribution: 120+ boutique health stores, wellness chains, and e-commerce platforms
• E-commerce contribution: Over 40% of revenue via its online store and marketplaces like Coupang, Naver Store, and Amazon Global

Shipment and Export Data

According to industry export aggregators and trade statistics:

• Over 25,000 tea units shipped internationally in 2024
• Top destinations: United States, Singapore, and Taiwan
• Export certifications: HACCP, ISO 22000, and Vegan Certification (select SKUs)
• Participation in trade fairs: Seoul Food Expo, Bio Korea, and Natural Products Expo West (U.S.)

Target Market

HAIMTREE targets:

• Health-conscious individuals seeking herbal wellness alternatives
• Consumers aged 25–45 with interests in organic and functional beverages
• Specialty wellness shops, spas, and boutique cafes
• Export distributors and e-retailers in the U.S., Southeast Asia, and East Asia

The brand caters to a premium demographic focused on holistic health and daily wellness rituals.

Capabilities

• Manufacturing: GMP-certified tea blending and packing facility in Seoul
• R&D: In-house team of herbalists and food scientists for ongoing innovation
• Private labeling: Services offered to wellness stores and online tea brands
• Multilingual Packaging: Supports Korean, English, Japanese, and Mandarin for global markets

The company ensures rigorous quality control and supply chain transparency.

Certifications and Compliance

HAIMTREE holds the following certifications:

• ISO 22000: International food safety management
• HACCP Certified: Hazard Analysis & Critical Control Point for hygiene
• Vegan Certification: Select blends certified by Korean Vegan Society
• KFDA Approval: All products registered with the Korea Food & Drug Administration

Packaging is compliant with EU and U.S. labeling standards, facilitating seamless exports.

Customer Testimonials

“The blend of Hibiscus and Omija is not just delicious but refreshing—feels like a detox in a cup.”
— Wellness Blogger, South Korea

“HAIMTREE teas offer a unique taste that combines elegance and health. Perfect for our high-end clientele.”
— Retail Buyer, Singapore Organic Mart

“As a dietitian, I highly recommend their Lemon Balm blends for stress relief. Plus, they look amazing on the shelf.”
— Functional Nutritionist, USA

Major Achievements

• Sold over 400,000 tea units since inception
• Selected as a top vendor for the 2023 Seoul Food & Hospitality Expo
• Exported to 7 countries within first two years of operation
• Collaborated with Korean wellness influencers to boost digital reach
• Featured in “Korea Food Startup 100” by Korea Trade-Investment Promotion Agency (KOTRA)

HAIMTREE is rapidly emerging as a global ambassador of Korean tea culture, combining scientific formulation with ancient wisdom to deliver premium tea wellness experiences.