Exhibiting at HOTELEX Shanghai 2025

Shanghai Milkground Food Tech Co., Ltd. (妙可蓝多食品科技有限公司) is one of China’s leading dairy food innovators, specializing in cheese and milk-based nutrition products. Headquartered in Shanghai, the company is publicly listed and has rapidly grown to become a dominant force in the Chinese cheese market. With a reputation for quality, innovation, and extensive product reach, Milkground is a benchmark brand in China's dairy industry.

Company Overview

Shanghai Milkground Food Tech Co., Ltd., operating under the brand Milkground (妙可蓝多), is committed to modernizing and popularizing cheese consumption in China. With its foundation rooted in dairy technology and market expansion, Milkground delivers consumer-centric cheese products tailored for both retail and foodservice segments.

Core Business

Milkground’s primary business revolves around the production and distribution of cheese-based products. The company has leveraged advanced dairy technology and international cooperation (notably with Bongrain Group from France) to establish high-standard production systems and R&D capabilities.

Products & Services

Milkground segments its product lines into three major categories:

• 即食营养系列 (Ready-to-Eat Nutritional Range):

  • 奶酪棒 (Cheese Sticks)
  • 奶酪片 (Cheese Slices)

• 家庭餐桌系列 (Household Table Series):

  • 马苏里拉奶酪 (Mozzarella Cheese)
  • 芝士片 (Processed Cheese Slices)

• 餐饮工业系列 (Foodservice/Industrial Series):

  • 马苏里拉奶酪 (Bulk Mozzarella for foodservice)
  • 奶酪碎 (Shredded Cheese)

These products serve a wide spectrum of consumers, from school snacks to commercial foodservice applications.

Specialization & Unique Selling Proposition (USP)

Milkground is specialized in:

• High-quality cheese innovation tailored to Chinese taste preferences
• Strategic partnerships with global dairy leaders like Savencia (Bongrain)
• Focused investments in research, development, and food technology
• Deep integration of supply chain, from raw milk sourcing to final product packaging

Its unique position stems from being one of the very few domestic companies focusing entirely on cheese, and leading the way in cheese snack categories targeted at young and health-conscious consumers.

Financials & Market Leadership

As a publicly listed company on the Shenzhen Stock Exchange (Ticker: 600882.SH), Milkground has shown consistent financial growth:

• Revenue (2023): RMB 6.3 billion (approx. USD 870 million)
• Net Profit (2023): RMB 390 million (approx. USD 54 million)
• Cheese Segment Growth: Over 30% YoY increase driven by consumer cheese demand

It has secured a market share of over 30% in the processed cheese segment in China, as per Nielsen data.

Export & Shipment Records

Milkground has an emerging international presence:

• Exporting to markets in Southeast Asia and Europe
• Focus on B2B partnerships for industrial cheese in food manufacturing
• Export volumes reported via customs data platforms estimate shipments to exceed 200 containers/year in 2023

Target Markets

• Retail consumers, especially families with children and health-conscious adults
• Foodservice businesses, including pizza chains, bakeries, cafes
• OEM clients and industrial processors requiring bulk cheese solutions

Milkground’s dual-target strategy supports both domestic consumption and global export ambitions.

Capabilities

• Automated production facilities with HACCP and ISO 22000 compliance
• Dedicated R&D center focusing on new cheese formats and functionality
• Extensive cold chain logistics network across China
• Sales and distribution partnerships with major e-commerce and supermarket chains (e.g., JD.com, Tmall, Walmart China)

Certifications & Compliance

• ISO 22000 Food Safety Management System
• HACCP Certification
• CNAS Certified Laboratory for in-house quality testing
• MOFCOM registration for food exports

Client Testimonials

Milkground’s reputation is validated by high-profile partnerships and market endorsements. It is a trusted supplier for school meal programs in several provinces, and frequently ranked as the top cheese brand by sales on Chinese e-commerce platforms during major shopping festivals.

Major Achievements

• Ranked among the Top 3 Dairy Brands in China for Cheese Category
• Winner of multiple industry awards including “Most Innovative Dairy Brand” (China Dairy Industry Annual Awards)
• Achieved strategic investment from Savencia Fromage & Dairy, boosting its international credibility
• Launched over 20 new cheese SKUs in the last 3 years, reflecting deep product innovation capability