Hamilton Beach Electrical Appliances (Shenzhen) Co., Ltd. is the manufacturing and export arm of the globally renowned Hamilton Beach Brands, operating under the corporate umbrella of Hamilton Beach Brands, Inc., a leading designer, marketer, and distributor of small household and commercial appliances. Strategically located in Shenzhen, China, this facility serves as a central hub for product development, quality control, and global distribution.
Brief History
Hamilton Beach was originally founded in the United States in 1910 and has since evolved into one of the most trusted names in kitchen appliances. Hamilton Beach Electrical Appliances (Shenzhen) Co., Ltd. was established to strengthen the company’s global supply chain and manufacturing capabilities. As part of the brand’s international expansion, the Shenzhen operation ensures access to high-efficiency production and proximity to the global export infrastructure.
Core Business
The Shenzhen division specializes in:
- End-to-end manufacturing of Hamilton Beach's consumer appliances
- Export logistics and international compliance management
- OEM/ODM production for select partner brands
- Engineering and quality assurance in alignment with global product standards
Products manufactured in Shenzhen are distributed worldwide, including North America, Europe, Asia, and Latin America.
Product and Service Offerings
Hamilton Beach Electrical Appliances (Shenzhen) Co., Ltd. oversees a comprehensive product portfolio across multiple home appliance categories:
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Small Kitchen Appliances:
- Air Fryers, Blenders, Bread Makers, Breakfast Sandwich Makers, Deep Fryers
- Coffee Grinders, Coffee Makers, Espresso Machines, Electric Kettles
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Food Prep & Cooking:
- Food Choppers, Food Processors, Hand Blenders, Stand Mixers, Slow Cookers
- Induction Cooktops, Skillets, Griddles, Indoor Grills, Roaster Ovens
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Beverage Solutions:
- Juicers, Drink Mixers, Ice Cream Makers, Vacuum Sealers, Wine Coolers
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Wellness & Lifestyle Appliances:
- Humidifiers, Garment Steamers, Irons, Electric Lunch Boxes
These products are distributed under the Hamilton Beach family of brands including Proctor Silex, Weston, and TrueAir.
Specialisation and Core USP
Hamilton Beach’s Shenzhen facility is engineered for high-output, high-precision manufacturing with:
- ISO-compliant production lines
- Proprietary design and technology integration
- Extensive in-house product testing and certification
- Global regulatory compliance (UL, CE, GS, RoHS, ETL)
The brand’s core USP is delivering affordable innovation — blending functional design, ease of use, and smart features that resonate with global household consumers.
Financials
Hamilton Beach Brands Holding Company, the parent entity, is publicly traded on the NYSE under the ticker HBB. According to the company’s 2023 Annual Report:
- Annual Revenue: Approximately $640 million USD
- Global Distribution: Over 35 million units sold annually
- North America Contribution: Over 80% of total revenue
The Shenzhen manufacturing base plays a critical role in fulfilling this large-scale global demand efficiently and cost-effectively.
Shipment Data
According to international trade intelligence:
- Over 1,000+ containers shipped annually from Shenzhen to global retail distribution hubs
- Export destinations include: United States, Canada, United Kingdom, Germany, Japan, and Brazil
- Products most frequently exported: Coffee Makers, Blenders, Air Fryers, Stand Mixers
The factory’s robust logistics network ensures high-volume shipments with streamlined customs compliance.
Target Market
Hamilton Beach targets a wide consumer and institutional base:
- Mass retail chains such as Walmart, Target, Best Buy
- E-commerce platforms including Amazon, JD.com, and Alibaba
- Hotel chains, offices, and restaurants for commercial appliances
- Specialty kitchen appliance retailers and OEM clients
Capabilities
- Fully automated assembly and packaging lines
- CAD/CAM support for rapid prototyping
- Global compliance labs within factory premises
- Strong R&D collaboration with Hamilton Beach’s U.S. innovation team
The Shenzhen plant also provides private labeling and customized packaging for major retail partners worldwide.
Certifications and Compliance
Products manufactured at the Shenzhen facility comply with:
- ISO 9001 Quality Management System
- ISO 14001 Environmental Management
- UL, CE, GS, CB, ETL, and RoHS certifications depending on export market
- BSCI and Sedex audited for labor and ethical compliance
These certifications assure buyers of the brand’s commitment to quality, safety, and responsible manufacturing.
Customer Testimonials
Retail feedback and consumer reviews highlight:
- Strong durability and design reliability of products
- Favorable comparisons with high-end competitors at competitive prices
- High repeat purchase rates, especially for products like the FlexBrew coffee system and Power Elite blenders
Hamilton Beach consistently ranks among top-rated brands in customer satisfaction surveys conducted in North America and Europe.
Major Achievements
- Market leader in small kitchen appliances in the U.S. and Canada
- Listed as one of the “Most Trusted Small Appliance Brands” by U.S. News & World Report
- Strategic partnerships with top-tier global retailers and e-commerce platforms
- Pioneered dual-function products like the FlexBrew 2-Way Coffee Maker
- Introduced eco-conscious packaging and energy-efficient product lines in 2023
Hamilton Beach Electrical Appliances (Shenzhen) Co., Ltd. plays a pivotal role in the global success of the Hamilton Beach brand, combining the strengths of American innovation with the efficiency and scale of Chinese manufacturing. Its excellence in production, regulatory compliance, and global logistics positions it as a world-class appliance manufacturer.
