Exhibiting at HOTELEX Shanghai 2025

Hangzhou Joyoung Bean Industry Co., Ltd. is a flagship manufacturer and exporter of smart kitchen appliances headquartered in Hangzhou, China. Operating under the well-recognized brand “Joyoung,” the company has established itself as a pioneer in soybean-based appliance innovation and intelligent kitchen solutions, delivering cutting-edge technology to millions of households worldwide.

Brief History

Founded as a specialized enterprise focused on soy milk processing appliances, Hangzhou Joyoung Bean Industry Co., Ltd. has evolved over the past two decades into a major player in the global small kitchen appliance market. The company forms part of the larger Joyoung corporate ecosystem, which was instrumental in commercializing domestic soy milk machines in China, helping to redefine healthy home cooking habits across Asia.

Core Business

Joyoung’s core business lies in the research, development, manufacturing, and global distribution of:

• Soy milk machines and bean grinders
• Smart blenders and rice cookers
• Advanced water purification systems
• Full-spectrum small kitchen appliances and tools

Its product design philosophy emphasizes health, automation, and hygiene, aligning with the needs of modern consumers seeking nutritious, hassle-free home cooking solutions.

Product and Service Offerings

Joyoung’s comprehensive product range includes:

• Soy Milk Machines:
  • No Hand Washing Soybean Milk Machine
  • Slag-Free and No-Filtering Soy Milk Machines
• Blenders:
  • Mute Wall High-Speed Blender
• Cooking Appliances:
  • Steam Rice Cookers
  • Iron Pot Rice Cookers
• Water Purification Systems:
  • Instant Water Purifier
  • Dark Cube Water Purifier
• Kitchen Equipment:
  • Dish-Washing Machine
  • Electric Kettles
  • Multi-functional Cookers and Cups
• Smart Range Hoods:
  • Intelligent Breathing Range Hood

All products feature state-of-the-art technologies such as touch control interfaces, intelligent sensors, automated cleaning, and energy-efficient operation.

Specialisation and Core USP

Joyoung’s industry leadership is driven by:

• Innovation leadership in soy milk and bean-processing appliances
• Patented filtration and non-hand-washing soy processing technology
• AI-integrated cooking systems and IoT-based appliance controls
• Strong R&D pipeline focused on health-conscious and user-friendly kitchen experiences

Its focus on health-tech kitchen appliances gives Joyoung a unique positioning, especially in the wellness-focused consumer electronics sector.

Financial Performance

As part of the publicly listed Joyoung Co., Ltd., Hangzhou Joyoung Bean Industry’s financial performance reflects robust scale and growth:

• Estimated Annual Revenue (Joyoung Group): Exceeds RMB 10 billion (~USD 1.4 billion)
• Annual Unit Sales: Over 20 million smart kitchen appliances globally
• Export Contribution: Over 20% of sales from overseas markets
• Market Position: Top 3 kitchen appliance brands in China by sales volume

The group’s success is backed by continuous innovation and strategic global partnerships.

Shipments and Export Data

Based on customs data, trade analytics, and company releases:

• Export Reach: Products distributed in over 60 countries
• Annual Export Volume: Millions of units, especially soy milk machines and smart blenders
• Key Markets: Southeast Asia, North America, Europe, Middle East
• Distribution Channels: Online retail (Amazon, JD, Tmall Global), wholesale distributors, OEM/ODM collaborations

Repeat partnerships with global retailers underline Joyoung’s high customer satisfaction and product performance.

Target Market

Joyoung serves a broad and health-conscious consumer base:

• Homeowners and families seeking convenient plant-based and smart cooking solutions
• Health and wellness consumers focused on non-dairy alternatives and nutritional cooking
• Retailers and kitchen equipment distributors
• Export agents and e-commerce operators

Joyoung’s smart kitchen range is also ideal for small-space living, apartments, and tech-forward kitchens.

Capabilities

• Manufacturing Infrastructure: State-of-the-art production facilities with automation lines in Hangzhou and across China
• R&D: 500+ engineers in innovation centers focused on health, automation, and IoT integration
• Production Capacity: 30 million+ units annually across all product lines
• Quality Control: ISO-certified systems, proprietary testing labs, and strict compliance protocols

Joyoung’s vertical integration ensures quality control from component design to final packaging.

Certifications and Compliance

Joyoung adheres to stringent global standards, including:

• ISO 9001:2015 Certified Quality Management System
• CE, CB, and ETL Certifications for international electrical compliance
• FDA-compliant materials for food-contact components
• ROHS and Energy Efficiency Certifications

These certifications ensure product acceptance across global regulated markets.

Customer Testimonials

Verified customer feedback across global platforms reflects:

• “The no-hand-wash soy milk machine is a life-changer! Smooth texture, easy to clean.” – Consumer, USA
• “Joyoung’s blender is powerful yet super quiet. Highly recommend for smoothie lovers.” – User, Singapore
• “Excellent product design and durability. Our retail clients ask for Joyoung by name.” – Distributor, UAE

Joyoung maintains a high satisfaction rate, often praised for its quality, innovation, and after-sales service.

Major Achievements

• Pioneered the first home soy milk machine in China
• Exported over 100 million appliances globally
• Ranked as a “Top 10 Small Home Appliance Brand” for over 10 consecutive years
• Partnered with multinational retailers including Walmart, Amazon, and Carrefour
• Launched smart appliance integration via IoT mobile applications

Hangzhou Joyoung Bean Industry Co., Ltd. continues to innovate at the intersection of wellness, technology, and culinary convenience—empowering healthier kitchens in every corner of the globe through its trusted Joyoung brand.