Health Dimensions Trading Est., based in Jeddah, Saudi Arabia, is a specialized distributor and importer of animal health solutions and nutritional feed additives. Since its establishment, the company has focused on delivering innovative, science-backed products to improve animal welfare and farm productivity across the Kingdom.
Core Business and Product Offerings
Health Dimensions primarily engages in the importation and distribution of high-value animal nutrition and health products with a focus on poultry and livestock segments. The company’s current portfolio includes:
Animal Feed Additives
- INNOVASAL-P Broilers (200 ml): A specialized feed additive designed to enhance broiler gut health and performance through a blend of organic acids, essential oils, and other bioactive compounds. It is known for:
- Improving feed conversion ratio (FCR)
- Enhancing immunity against enteric diseases
- Supporting intestinal flora balance
Veterinary Supplements and Livestock Health Products
- Currently under expansion with plans to introduce a broader line of products, including:
- Probiotics and prebiotics
- Electrolyte solutions
- Vitamin and mineral mixes
Specialization and Unique Selling Proposition
Health Dimensions stands out in the Saudi market by:
- Targeted Product Portfolio: Focused on a niche but high-demand sector — natural performance enhancers and gut health stabilizers
- Agility and Flexibility: As an independent distributor, the company is able to quickly adapt to client needs and regulatory changes
- Consultative Sales Approach: Engaging directly with veterinarians, integrators, and farm managers to tailor product usage to specific flock and herd needs
Financials
As a growing SME in the animal health industry:
- Estimated annual turnover: USD 1–3 million
- Key revenue driver: INNOVASAL-P sales in the western and southern regions of Saudi Arabia
- Growth rate: 15–20% CAGR based on expanding product demand in broiler farms
Shipment and Import Data
Based on trade data and internal records:
- Product imports from European and Asian manufacturers
- INNOVASAL-P is a flagship product imported from certified international suppliers
- Shipments typically handled via King Abdulaziz Port, Jeddah, ensuring timely distribution
Target Market
Health Dimensions serves:
- Poultry Broiler Farms
- Independent Livestock Farmers
- Veterinary Pharmacies and Retailers
- Regional Animal Health Dealers
Key client base is located in Jeddah, Mecca, Taif, and extending to other western provinces.
Capabilities
- Distribution Logistics: On-ground delivery within major cities of western KSA
- Technical Advisory: Provides clients with guidance on dosage and integration with feed programs
- Regulatory Navigation: Handles SFDA registration and product compliance for all imports
- Product Trials: Collaborates with local farms for performance validation before scaling
Certifications and Compliance
- Products comply with Saudi Food and Drug Authority (SFDA) guidelines
- Imported additives are from GMP and ISO-certified manufacturers
- Focus on non-antibiotic growth promoters aligned with global trends in responsible farming
Customer Testimonials
“Since using INNOVASAL-P, our mortality rates have dropped and bird uniformity has improved. It’s now a staple in our pre-starter program.”
— Broiler Farm Manager, Taif Region
“Health Dimensions is responsive and delivers fast. Their product support and follow-ups are top-class.”
— Veterinary Distributor, Jeddah
Major Achievements
- 2023: Expanded distribution to 10+ new farms across western KSA
- 2022: Launched strategic import partnership with leading phytogenic additive supplier
- 2021: Completed over 100 successful product trials with poultry producers
- 2020: Officially registered INNOVASAL-P with the Saudi regulatory authorities
Health Dimensions Trading Est. continues to enhance its role in the Saudi livestock and poultry industry by offering reliable, performance-enhancing products supported by science, regulatory compliance, and on-the-ground client engagement.
