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Exhibiting at HOTELEX Shanghai 2025

2.1D67
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Pre-packaged Foods: Various pre-packaged food items

Supply Chain Management Services: Comprehensive supply chain solutions

Import and Export Services: Goods and technology import/export services

Hehui Shengmai (Shanghai) Food Co., Ltd. is a China-based enterprise headquartered in Shanghai, operating within the food distribution, import-export, and supply chain management sectors. Established as a wholly-owned limited liability company, the firm plays a strategic role in the movement and management of pre-packaged foods across domestic and international markets. With a business model grounded in logistics optimization and product distribution, the company is designed to serve both consumer-facing and B2B markets in China and abroad.

Core Business Segments

Hehui Shengmai’s business operations span multiple key areas within the food supply and logistics ecosystem:

  • Pre-packaged Food Products:

    • Distribution and wholesale of ready-to-eat and preserved foods
    • Supply partnerships with food manufacturers and private labels
  • Supply Chain Management Services:

    • Cold chain logistics for temperature-sensitive goods
    • Warehousing, inventory tracking, and route optimization
    • Integrated delivery services for regional food retailers
  • Import and Export Services:

    • Cross-border trade of food and related goods
    • Sourcing of international brands for the Chinese market
    • Export of Chinese pre-packaged goods to foreign distributors

This integrated approach enables the company to manage the full lifecycle of food product movement, from procurement to end-consumer delivery.

Strategic Location and Logistics Capability

Located in Shanghai, one of China’s most advanced logistics and trade hubs, Hehui Shengmai benefits from proximity to:

  • Major seaports and air freight terminals
  • Well-developed road and rail distribution networks
  • Access to international shipping and customs infrastructure

The strategic positioning enhances its ability to fulfill both domestic and international logistics contracts efficiently.

Market Reach and Clientele

Hehui Shengmai services a wide range of clientele, including:

  • Domestic supermarkets and convenience chains
  • International buyers of Asian and Chinese food products
  • B2B buyers in the hospitality, foodservice, and retail packaging industries

Its import and export license enables the company to handle cross-border operations, targeting key markets in Southeast Asia, the Middle East, and North America for Chinese food products.

Business Strengths and Unique Value Proposition

  • Flexible Distribution Model: Ability to manage both bulk and unit-based distribution across retail and wholesale segments.
  • Regulatory Compliance: Operations in alignment with China's national food safety laws and trade regulations.
  • Localized Expertise: In-depth understanding of regional consumer preferences and retail environments in both urban and suburban markets.

Leadership and Business Vision

Under the leadership of Song Fubing, the company has focused on aligning operational scalability with market demands. The founder’s emphasis on responsiveness and transparency has positioned the company as a reliable distribution partner in a competitive landscape.

Growth and Development Opportunities

While the company maintains a solid foothold in domestic logistics and food distribution, its potential areas for growth include:

  • Digital Integration: Adoption of real-time inventory and demand planning systems
  • Brand Development: Launching proprietary food brands to strengthen retail presence
  • Sustainability Initiatives: Exploring eco-friendly packaging and emissions-reducing logistics

Limitations and Considerations

Despite its broad market involvement, Hehui Shengmai currently lacks a verified digital presence in the form of an official website or public social media accounts. This limits its global visibility and accessibility for international clients seeking direct B2B engagement.

Compliance and Certifications

Although no international certifications are publicly listed, the company operates under local regulatory guidelines and has established protocols for:

  • Food quality and hygiene inspections
  • Customs documentation and cross-border compliance
  • Cold chain integrity and safety monitoring

Hehui Shengmai (Shanghai) Food Co., Ltd. continues to establish itself as a key node in China’s food logistics network, with long-term goals of digitizing operations and expanding branded food offerings to serve both domestic and international consumers more effectively.