Exhibiting at HOTELEX Shanghai 2025

Nanjing Hongxue Food Technology Co., Ltd., located in the city of Nanjing, China, is an established player in the packaged food manufacturing and distribution sector. With a strong foundation in food technology, the company focuses on delivering quality food products under stringent safety and hygiene standards, primarily for the domestic Chinese market with emerging interests in international distribution.

Core Business and Product Offerings

The core product portfolio of Nanjing Hongxue Food Technology Co., Ltd. includes:

• Pre-Packaged Foods: A variety of shelf-stable products suitable for retail and bulk distribution. These likely include snack items, ready-to-eat meals, or food kits packaged for convenience and safety.
• Seasoning Products: A broad spectrum of culinary seasonings tailored for both home and commercial use, possibly including spice mixes, soup bases, and marinade powders.

Their product offerings are marketed under the brands 美栀果 and 比优莱 BEEYOLAY, both of which are positioned for consumer trust and quality in flavor and nutrition.

Unique Selling Proposition (USP)

The company’s unique strength lies in its integration of food science and processing efficiency to deliver consistently high-quality packaged products. Key differentiators include:

• Advanced packaging technology to extend shelf life without preservatives
• In-house formulation expertise ensuring authentic taste profiles
• A commitment to cost-effective, scalable production for wholesalers and retail chains

Their dual role as a manufacturer and wholesaler allows greater flexibility in pricing and logistics across distribution channels.

Financial Strength and Export Record

Due to limited public disclosures, exact financial figures for Nanjing Hongxue Food Technology Co., Ltd. are not available. However, the presence of distinct brand identities and their documented wholesale activities suggest a mid-scale operation.

There are no records of significant export activities listed in international trade databases, indicating that their current primary market remains domestic, with potential international expansion.

Target Market and Capabilities

Nanjing Hongxue targets:

• Local supermarkets and grocery chains in China
• Wholesale buyers and food service providers
• Retailers seeking OEM/private label packaged food solutions

Capabilities include:

• Custom food processing and seasoning blending
• Batch consistency monitoring for flavor and texture
• Likely adherence to national food safety standards such as GB/T certifications

Their infrastructure likely supports both bulk supply and retail-ready packaging, accommodating diverse buyer needs.

Certifications and Compliance

Although specific certifications are not publicly disclosed, manufacturers operating in this space typically adhere to:

• China’s SC food production license system
• Likely internal compliance with HACCP principles and ISO food safety standards
• Regulatory alignment with e-commerce and wholesale distribution laws in China

Client Testimonials and Recognition

There are no publicly documented testimonials or endorsements for Nanjing Hongxue. However, the operational scale inferred from its product branding and wholesale positioning suggests a stable customer base and consistent delivery record within local markets.

Achievements and Milestones

• Launch of dual-brand strategy (美栀果 and 比优莱 BEEYOLAY) aimed at diversified customer segments
• Sustained business operation in one of China’s leading commercial cities (Nanjing), indicating logistical and economic efficiency
• Active engagement in the food wholesale sector, indicating distribution partnerships and B2B supply reliability

Nanjing Hongxue Food Technology Co., Ltd. presents itself as a growing contributor in the Chinese packaged food sector, with a foundational emphasis on quality, affordability, and local market relevance. Their brand strategy and product versatility set the stage for future regional or global expansion opportunities.