Product Offerings
Products:
Beers: Packerland Pilsner, Door County Cherry Wheat, Luna Coffee Stout, Citra Pale Ale, Maple Bock, Splitty Amber Ale
Dining Services: Contemporary American cuisine with multicultural influences
Founded in 1995 in Green Bay, Wisconsin, Hinterland Brewery has grown into a cornerstone of the American craft brewing scene, blending bold beer innovation with a farm-to-table dining ethos. With over two decades of brewing heritage, Hinterland has positioned itself as both a pioneer and a local cultural institution in the Midwest, especially among Wisconsin’s thriving artisan food and beverage community.
Core Business
Hinterland operates as a craft brewery and restaurant, producing small-batch beers with a focus on quality, regional identity, and culinary integration. The brewery serves as both a production facility and a dining destination, located adjacent to Lambeau Field, home of the Green Bay Packers.
Its dual business model includes:
- Craft Beer Manufacturing: Distribution to local bars, restaurants, and retail outlets throughout Wisconsin and neighboring states.
- Hospitality Services: A flagship gastropub and event venue offering New American cuisine paired with Hinterland's beer portfolio.
Product and Service Offerings
Craft Beers
Hinterland’s rotating and seasonal beer lineup reflects both traditional and experimental brewing styles:
- Packerland Pilsner – Crisp, clean, German-style pilsner brewed with noble hops
- Door County Cherry Wheat – American wheat beer infused with tart Door County cherries
- Luna Coffee Stout – Bold stout made with Luna coffee, known for its smooth body and roasted flavor
- Citra Pale Ale – Hoppy pale ale showcasing Citra hops and citrus aromas
- Maple Bock – A robust bock brewed with maple syrup, highlighting regional ingredients
- Splitty Amber Ale – A classic amber ale with a balanced malt-forward character
Restaurant and Events
The Hinterland restaurant serves a seasonal menu focused on locally sourced and sustainable ingredients, offering dishes such as wood-fired meats, artisanal cheeses, and seafood specials. The facility also hosts private events, corporate functions, and beer-paired dinners.
Specialisation and Unique Selling Proposition
Hinterland’s unique value proposition is its integration of culinary and brewing excellence. Unlike typical craft breweries, Hinterland combines a chef-driven restaurant experience with beer production, aligning with the modern consumer demand for immersive, local, and artisanal food experiences.
Key differentiators:
- Direct location next to Lambeau Field, enhancing visibility and foot traffic
- Emphasis on locavore dining and sustainable sourcing
- Use of Wisconsin-grown ingredients in beer recipes (e.g., Door County cherries, maple syrup)
- Dual revenue streams from foodservice and beverage sales
Financial Strength and Market Presence
As a private company, specific revenue figures are not disclosed, but several indicators demonstrate strong regional impact:
- Over 28 years of operation in a competitive industry
- Flagship brewery and restaurant facility spanning more than 24,000 square feet
- Distribution reach across multiple Midwest states, including Wisconsin, Illinois, and Minnesota
- Partnerships with local farms, artisan producers, and tourism associations
Shipment Records
While the brewery operates on a regional scale, it maintains robust distribution channels:
- Primary shipments to bar and retail partners within the Midwest
- Draft beer and bottled varieties supplied through local distributors
- Expansion into event catering and takeaway growler sales
- Seasonal and limited releases attract collectors and enthusiasts across the region
Target Market
Hinterland targets a diverse demographic including:
- Craft beer enthusiasts seeking locally brewed, unique styles
- Foodies and culinary tourists visiting Green Bay and Lambeau Field
- Retail and hospitality partners stocking high-quality regional beers
- Event organizers and private clients looking for gastropub event spaces
Capabilities
- In-house brewing facility with state-of-the-art fermentation and packaging systems
- Gastronomy-focused kitchen with locally sourced ingredients
- Event hosting capabilities for up to several hundred guests
- Active participation in local beer festivals, food expos, and tourism campaigns
Certifications and Compliance
- Compliant with Wisconsin Department of Agriculture and Trade regulations
- Licensed and regulated under the Alcohol and Tobacco Tax and Trade Bureau (TTB)
- Food safety and hygiene inspections conducted under state and local health departments
- Member of regional brewery guilds and sustainability initiatives
Customer Testimonials
“Every trip to Green Bay isn’t complete without a pint of Luna Coffee Stout at Hinterland. Their pairing menu is phenomenal.” – Wisconsin Tourist
“A rare combination of great beer and elevated dining. Hinterland is our go-to for private business dinners.” – Corporate Event Planner, Green Bay
“The Packerland Pilsner is clean, crisp, and always consistent—a must-have in our bar rotation.” – Bar Manager, Madison
Major Achievements
- Celebrated 28th anniversary in 2023 as one of Wisconsin’s longest-operating craft breweries
- Named Best Brewpub in Wisconsin by local media and beer bloggers
- Recognized for culinary leadership in beer-pairing cuisine
- Featured in Midwest Living, The New York Times, and BeerAdvocate
- Expanded to a high-traffic location near Lambeau Field, aligning the brand with Green Bay tourism and NFL events
Hinterland Brewery continues to thrive at the intersection of craft beer, culinary excellence, and Wisconsin pride. As a pioneer in the gastropub movement, the company remains a model for experience-driven beverage brands in the modern hospitality landscape.