Exhibiting at International Food & Drink Event (IFE) 2025

kin + deum is a modern Thai restaurant based in the heart of London, United Kingdom, renowned for offering authentic, health-forward Thai cuisine in a minimalist, design-led environment. Founded by siblings Pat and Bas, kin + deum—which translates to “eat and drink” in Thai—has become a culinary landmark in Bermondsey for its fresh approach to traditional dishes, community-driven ethos, and elevated casual dining experience.

From its inception, kin + deum has aimed to recreate the essence of Thai home-cooking by using responsibly sourced ingredients and a health-conscious philosophy, while still honoring the bold and vibrant flavors that define Thailand’s culinary heritage.

Core Offerings

The restaurant offers a curated, ingredient-driven menu divided into multiple categories:

Starters

• Crispy Basil Chicken
• Violet Crispy Vegetable Spring Rolls
• Sukhothai Golden Chicken Skewers
• Garlic Squid

Herbal Soups

• Tom Yum Soup (with prawns, lemongrass, galangal)
• Tom Kha Soup (coconut-based with mushroom and chicken)

Salads

• Thai Green Papaya Salad (Som Tum)
• Spicy Beef Salad (Nam Tok)

Stir-Fries and Noodles

• Bangkok’s Gra Pow Minced Pork (holy basil stir-fry)
• Pad Thai Noodles
• Pad See Ew
• Drunken Noodles (Pad Kee Mao)

Traditional Curries

• Green Curry
• Massaman Curry

Fried Rice Specials

• Pineapple Fried Rice
• Basil Fried Rice

Each dish is crafted with an emphasis on balance—sweet, spicy, sour, salty—and presented with aesthetic minimalism. Many items on the menu are gluten-free, and vegan or vegetarian options are widely available.

Brand Ethos and Experience

The kin + deum dining experience combines:

• Clean, modern interiors inspired by Thai architecture and minimalist design
• Community engagement through cultural events and Thai New Year celebrations
• A ‘less-is-more’ philosophy that centers on transparency, quality, and simplicity

The restaurant also emphasizes wellness dining, appealing to London’s growing base of health-aware foodies seeking authentic yet balanced meals.

Location and Capacity

• Location: 2 Crucifix Lane, Bermondsey, London SE1 3JW
• Seating Capacity: Approximately 30–40 covers, with options for indoor and limited outdoor dining
• Dining Format: Walk-in-friendly with online booking capabilities

The restaurant is within walking distance from London Bridge station, drawing in both local clientele and destination diners.

Customer Base

kin + deum caters primarily to:

• Urban professionals from central London
• Health-conscious diners seeking gluten-free and low-carb options
• Thai food enthusiasts looking for modern interpretations of classic dishes
• Tourists and cultural explorers visiting the London Bridge and Bermondsey area

The restaurant has developed a loyal following through word of mouth and social media, particularly on platforms like Instagram.

Digital and Marketing Presence

• Website: https://www.kindeum.com/
• Instagram: @kindeum
• Facebook: kin + deum
• Twitter: @kindeum

The brand’s digital content focuses on:

• High-quality food photography
• Behind-the-scenes stories about ingredients and sourcing
• Cultural narratives from the founders’ Thai heritage

The restaurant has been featured in multiple food and lifestyle publications, including Time Out London, Condé Nast Traveller, and Eater London.

Community and Social Responsibility

• Ingredient sourcing: Emphasis on fresh, local produce and ethically sourced meat
• Minimal waste: Lean menu planning to reduce food waste
• Inclusivity: Vegan, gluten-free, and allergy-conscious menu design
• Cultural advocacy: Promotes understanding of Thai food traditions through community engagement

Reviews and Recognition

“kin + deum is the kind of place you go to for a quick lunch and end up lingering over jasmine rice and green curry because everything is done so beautifully.” – Time Out London
“Authentic and refreshing—one of the best Thai spots in the city for those looking for lighter fare.” – Condé Nast Traveller
“Thai food gets a clean-living twist at this minimalist Bermondsey restaurant.” – The Infatuation London

The restaurant consistently maintains a high customer rating on platforms such as Google Reviews and TripAdvisor.

Notable Highlights

• Established a modern Thai dining concept in a highly competitive London market
• Ranked among top Thai restaurants in South London
• Celebrated for combining authentic recipes with contemporary presentation
• Independent, family-run business with cultural roots and global appeal

With its thoughtful menu, design-first space, and heartfelt connection to Thai culture, kin + deum continues to redefine what it means to experience Thai food in London—bridging tradition with modernity in every dish served.