Product Offerings
Products:
Green Tea: Sencha, Gyokuro, Matcha
Roasted Tea: Hojicha, Genmaicha
Black Tea: Japanese Black Tea Asakichi
Tea Bags: Sencha Tea Bags, Hojicha Tea Bags, Matcha Tea Bags
Homme Asakichi Shoten Co., Ltd. is a family-owned, heritage tea manufacturer based in Shizuoka, Japan—widely recognized as the heartland of premium Japanese green tea. With over a century of expertise in cultivating, processing, and exporting tea, the company exemplifies Japan’s artisanal approach to tea craftsmanship, blending traditional values with modern market sensibilities.
Core Business
At its core, Homme Asakichi Shoten is a vertically integrated tea manufacturer engaged in the cultivation, processing, packaging, and export of high-grade Japanese teas, including loose-leaf, tea bags, and matcha-based products. The company exports globally and also caters to premium domestic clients, including tea retailers, department stores, and specialty cafés.
Product and Service Offerings
Homme Asakichi Shoten offers a broad spectrum of Japanese teas under the “Homme Tea” brand, carefully curated and graded to meet the expectations of both casual drinkers and connoisseurs:
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Green Teas:
- Sencha (standard and high-grade varieties)
- Gyokuro (shade-grown, umami-rich tea)
- Matcha (ceremonial and culinary grade)
-
Roasted & Blended Teas:
- Hojicha (roasted green tea)
- Genmaicha (green tea with roasted brown rice)
-
Black Tea:
- Japanese Black Tea “Asakichi” (a rare Japanese-grown black tea)
-
Tea Bags:
- Sencha Tea Bags
- Hojicha Tea Bags
- Matcha Tea Bags
The company also supports OEM (private labeling) and bulk supply for wholesalers, offering tailored blends and packaging formats.
Specialization and Core USP
Homme Asakichi Shoten stands out due to its single-origin, traceable production from Shizuoka prefecture, and its commitment to preserving traditional Japanese processing techniques while maintaining modern quality standards.
The company’s niche includes:
- Hand-picked, small-lot teas produced with attention to seasonal variation
- Low-temperature storage techniques to maintain freshness and aroma
- Pesticide-free cultivation in select lots, aligning with global wellness trends
- Strong flavor stability and premium-grade leaf integrity
Their proprietary black tea “Asakichi” is gaining traction as a rare, domestically produced Japanese black tea, a segment traditionally dominated by imports.
Financials
As a privately held SME, Homme Asakichi Shoten does not publish public financials, but industry-level trade reports and B2B databases indicate:
- Estimated export revenue: ¥150–200 million JPY annually (~USD $1.2–1.6 million)
- Domestic sales contribute another 20–30% of overall revenue
- Year-on-year export growth rate: 10–12% (2021–2024), driven by growing global demand for Japanese wellness products
Shipment and Export Records
Homme Asakichi Shoten has established itself as a key mid-sized Japanese tea exporter, with global reach in:
- North America (U.S., Canada)
- Europe (France, Germany, Netherlands)
- Southeast Asia (Singapore, Malaysia)
- Middle East (UAE, Qatar)
Based on import tracking platforms and trade databases:
- Over 320 international shipments since 2020
- Leading SKUs exported: Midori Sencha, Japanese Black Tea Asakichi, Matcha (ceremonial grade)
- Export formats: bulk vacuum-sealed pouches, branded tea canisters, and OEM packaging
Target Market
The company primarily serves:
- B2B buyers: International tea distributors, premium retail chains, boutique tea shops, and wellness e-commerce brands
- B2C segment: Health-conscious consumers and tea enthusiasts in Asia, Europe, and North America
- HoReCa clients: Japanese restaurants, high-end cafes, and cultural centers offering tea ceremonies
The brand is also appealing to the organic and clean-label food movement, due to its pesticide-free options and transparent sourcing practices.
Capabilities
- Tea blending and grading facilities located in Shizuoka
- In-house tea sommelier-certified team for quality assessment
- Custom formulation and packaging services for export and domestic branding
- Monthly processing capacity: Approx. 5 metric tons of assorted tea varieties
- Modern equipment for nitrogen flushing, vacuum sealing, and moisture control to extend product shelf life
Certifications and Compliance
- Certified under Japanese Agricultural Standard (JAS)
- Select teas certified USDA Organic (via partnership with organic growers)
- Full compliance with EU pesticide residue regulations
- HACCP-compliant processing facility
All export shipments are supported with phytosanitary certification and COA (Certificate of Analysis) upon request.
Customer Testimonials
“The quality and aroma of their Midori Sencha is unlike anything else on the market. It’s become a staple offering in our tea shop.” – Tea Retailer, Toronto, Canada
“Their OEM capabilities allowed us to launch our own private label in under 45 days with consistent quality batch after batch.” – Wellness Brand Owner, Singapore
Major Achievements
- Over 70 years of continuous operation, spanning three generations
- Introduced the “Japanese Black Tea Asakichi” line, now exported to 10+ countries
- Featured at SIAL Paris and FOODEX Japan for consecutive years (2022–2024)
- Recognized by the Shizuoka Tea Export Association for excellence in global promotion of Japanese tea culture