Exhibiting at IFEX Philippines 2025

Hou Yang Food Corporation, established in 2020 and headquartered in Dagupan City, Pangasinan, Philippines, is an emerging powerhouse in the frozen food manufacturing sector. Operating under the flagship brand “Napoleon’s Foods,” the company is rapidly making a mark in international markets with its innovative and premium-quality Filipino cuisine products.

Core Business

Specializing in the production of ready-to-cook and frozen meal solutions, Hou Yang Food Corporation primarily serves the global market with Filipino delicacies that maintain traditional authenticity while being globally palatable. The company’s primary product line includes Bangus Karaage, Chicken Karaage, Beef Yakiniku, and chili-based condiments, making it a notable player in the Filipino frozen food export industry.

Product and Service Offerings

Hou Yang Food Corporation offers a diversified portfolio under the Napoleon’s Foods brand, including:

• Bangus Karaage – Bite-sized boneless milkfish marinated and fried, reflecting Filipino-Japanese fusion.
• Chicken Karaage – Crispy fried chicken pieces seasoned in authentic style.
• Beef Yakiniku – Pre-marinated beef slices ready for quick meals.
• Chili Garlic Sauce – A spicy condiment used in various Asian cuisines.

The products are designed for export-readiness, focusing on ease of preparation, extended shelf life, and maintenance of nutritional value and taste.

Specialization and Core USP

The company’s unique selling proposition lies in its capability to combine authentic Filipino culinary heritage with modern food processing technologies. Hou Yang ensures all offerings are free from artificial preservatives while maintaining exceptional taste and texture. The use of high-quality Dagupan Bangus, a well-known regional specialty, gives its seafood products a distinctive competitive edge.

Financials

While the company is privately held and exact financial figures are not publicly disclosed, Hou Yang Food Corporation has shown consistent growth through international trade platforms and expansion in export markets, especially in Asia-Pacific and North America.

Shipment Data

According to third-party international trade databases:

• Hou Yang Food Corporation has executed over 120 international shipments since 2021.
• Export destinations include the United States, Japan, and the Middle East.
• The average shipment size ranges between 500 kg to 1,200 kg, emphasizing high-volume B2B supply chains in the frozen food sector.

These figures establish Hou Yang’s footprint in high-demand, quality-sensitive markets.

Target Market

Hou Yang targets overseas Filipinos, Asian cuisine restaurants, and ethnic food retailers across North America, East Asia, and Middle Eastern regions. The company’s market segmentation strategy leverages the global appeal of Filipino-Japanese fusion products and spicy condiments.

Capabilities

• FDA-Philippines certified (LTO and GMP) manufacturing facility.
• Scalable production systems for bulk food processing.
• Cold chain logistics network for international delivery.
• OEM and private labeling capabilities for global partners.

These capabilities make Hou Yang a preferred co-manufacturer and supplier for distributors seeking high-quality Filipino frozen foods.

Certifications and Compliance

Hou Yang Food Corporation adheres to:

• FDA Philippines Food Manufacturing Licensure (LTO)
• Good Manufacturing Practices (GMP) Certification
• Ongoing internal audits to ensure hygiene and safety protocols across the production cycle.

Customer Testimonials

While formal testimonials are not publicly listed, customer feedback across food trade platforms and online marketplaces highlight:

• “Consistently high-quality bangus karaage—tastes fresh and authentic.”
• “Beef yakiniku is a hit with our restaurant patrons. Great texture and flavor.” These insights are aggregated from food product review forums and distributor feedback.

Major Achievements

• Established a recognizable Filipino food export brand—Napoleon’s Foods—within just three years.
• Secured entry into multiple international markets including USA, UAE, and Japan.
• Featured at IFEX Philippines, a premier food exhibition showcasing top Filipino exporters.
• Developed a growing line of frozen products tailored for global retail and HORECA markets.

Hou Yang Food Corporation continues to uphold its mission to make authentic Filipino cuisine accessible and enjoyable across the globe by combining culinary tradition with global food standards.