Exhibiting at IFEX Philippines 2025

JBV Homemade Food Products is a Philippine-based manufacturer and direct exporter specializing in premium gourmet Filipino delicacies. Operating under its flagship brand Cheche’s Gourmet, the company is known for its innovative twists on classic Filipino dishes such as gourmet tuyo, chicken adobo flakes, and bangus tinapa, all produced and packaged in Baguio City, Benguet.

Company Overview

Established with a commitment to elevate local food traditions, JBV Homemade Food Products is a Functional & Specialty Food Producer that blends authenticity with modern packaging and food safety standards. Their offerings are crafted with a strong emphasis on flavor diversity, shelf stability, and consumer convenience — attributes that have helped the company gain ground in both local and international gourmet retail sectors.

Product Portfolio

JBV’s product innovations transform traditional home-style recipes into export-grade gourmet foods with extended shelf life, attractive packaging, and versatile consumption formats.

• Gourmet Tuyo (Dried Herring in Oil):

  • Classic
  • Spicy
  • Sweet & Spicy
  • Pestuyo (Tuyo in Basil Pesto)

• Chicken Adobo Flakes:

  • Spicy Honey
  • Honey Glazed

• Bangus Tinapa:

  • In Lemon Vinaigrette

These products are packaged in vacuum-sealed jars and pouches, maintaining their flavor and texture over time without artificial preservatives.

Certifications & Standards

• FDA Philippines Registered (License to Operate under JBV Homemade Food Products)
• Local Business Registration in Baguio City
• GMP-Compliant small batch facility
• In the process of exploring Halal certification for wider exportability

Export & Financial Footprint

While still categorized as an emerging exporter, JBV Homemade Food Products has achieved several international milestones:

• Exported gourmet tuyo variants to Hong Kong, Dubai, and Canada via Filipino specialty distributors
• Participated in IFEX Philippines and government-led trade shows since 2019
• Typical order volumes:
  • 1,000–1,500 jars per SKU per month
  • Retail FOB prices range from $3.00 to $5.00 per unit
• Export revenues in 2023 estimated at ₱2.5 million (~USD 45,000)

JBV actively collaborates with DTI-CAR (Cordillera Administrative Region) and Philippine Food Innovation Centers for shelf-life testing and process improvement.

Target Market

• Filipino expat communities and Asian groceries abroad
• Specialty gourmet stores and delicatessens
• Health-conscious and artisan food buyers
• Online consumers through social media and e-commerce platforms

Their artisanal, low-preservative food jars are positioned as gourmet souvenirs, holiday gifts, and pantry staples for consumers seeking traditional tastes with premium appeal.

Manufacturing Capabilities

• Facility Location: Baguio City
• Machinery: Vacuum sealers, hot-filling systems, spice blending units
• Production Style: Small batch, high quality
• Packaging Formats: Glass jars, heat-sealed pouches

Unique Selling Points

• Flavor Depth & Innovation: Exclusive recipes such as Pestuyo and Spicy Honey Adobo Flakes
• Premium Handcrafted Products: Slow-cooked in small batches with no artificial preservatives
• Convenience Meets Tradition: Long shelf-life without refrigeration
• Gifting Appeal: Elegant packaging for corporate and holiday gifting

Customer Testimonials

“Cheche’s Gourmet tuyo has become our top Filipino gift product, especially among balikbayans.”
— Store Owner, Philippine Handicrafts & Delicacies, Toronto

“Their spicy adobo flakes have a unique sweetness and heat. We can’t keep them on the shelves!”
— Online Reseller, UAE

Achievements & Recognition

• Featured at IFEX Philippines 2023 as a standout MSME exporter
• Included in DTI’s Top Women-led Food Enterprises List
• Recognized by DTI-CAR for regional food innovation
• Social media growth: Over 15,000 followers on Facebook and Instagram combined

JBV Homemade Food Products showcases the potential of Filipino culinary heritage in the global gourmet market, combining authenticity, innovation, and artisanal excellence through its Cheche’s Gourmet line.