Product Offerings
Product Categories:
Convenience Foods, Noodles, Pasta
Products:
Specialty: Excellent Pancit Palabok, Excellent Misua Sticks, Excellent Can‑Bi
Jeverps Manufacturing Corporation (JMC), operating under the flagship brand Excellent, is one of the most established and trusted noodle manufacturers in the Philippines. Founded in 1963 and headquartered in Parañaque City, JMC has evolved into a leading Manufacturer and Direct Exporter of dry and instant noodle products catering to both local and international markets.
Company Overview
Led by Alexander L. Billan, JMC has spent over 60 years building its reputation through quality, innovation, and brand loyalty. The company operates a state-of-the-art food manufacturing facility that complies with modern food safety and production standards, enabling high-volume production without compromising quality.
Their house brand Excellent is a household name in the Philippines, with a loyal customer base across generations. In recent years, JMC has expanded into health-conscious noodle products under its sub-brand WATANOODLE — a non-fried, convenient noodle alternative.
Product Portfolio
JMC's diversified product range includes both traditional Filipino noodle staples and modern instant noodle innovations:
-
Dry Noodles:
- Excellent Pancit Canton
- Excellent Bihon (Rice Noodles)
- Excellent Fresh Miki
- Excellent Pancit Palabok
- Excellent Can-Bi (Canton-Bihon Mix)
- Excellent Misua Sticks
-
Pasta Products:
- Excellent Macaroni
- Excellent Spaghetti
-
Instant & Convenience Noodles:
- WATANOODLE Non-Fried Instant Noodles
- Double Shrimp Instant Pancit Canton
- Instant Bam-i (Visayan Stir-Fry Noodles)
- Instant Mami (Soup Noodles)
These products are distributed in various packaging formats suited for retail, foodservice, and bulk export.
Certifications & Standards
- FDA Philippines Licensed
- GMP and HACCP-compliant facility
- Halal-certified for Muslim-majority export markets
- Food-grade packaging and allergen labeling compliant with global standards
Export & Financial Footprint
JMC exports its noodle products to North America, the Middle East, Europe, and Asia-Pacific regions, serving Filipino and Asian communities and international noodle markets.
- Export partners include ethnic grocery chains, private-label retailers, and foodservice distributors
- Estimated annual export volume exceeds 400 metric tons
- Estimated export revenues reach ₱150–180 million (USD 2.7–3.3 million) annually
- Recent increase in demand for WATANOODLE products in Singapore and California
Target Market
- Filipino diaspora communities
- Asian groceries and ethnic stores
- Private label resellers
- Institutions and canteens
- Retail consumers seeking healthy noodle options
The WATANOODLE brand targets younger, health-conscious urban markets looking for non-fried, fast, and flavor-rich meals.
Manufacturing Capabilities
- Location: Parañaque City, Metro Manila
- Daily production capacity: Over 10,000 kg of noodles
- Machinery: Automated dough mixers, drying tunnels, vacuum packaging lines
- Warehousing: Cold and dry storage systems for raw materials and finished goods
- Logistics: In-house fleet for local distribution and export coordination
Unique Selling Propositions
- Brand Heritage: Over six decades of market presence
- Wide Product Range: From traditional noodles to modern health-oriented options
- Halal & HACCP Certification: Assurance of quality and international compliance
- Private Label Friendly: Offers co-packing and OEM services
Customer Testimonials
“Excellent Bihon is our top noodle item. Its texture and consistency beat imported brands hands down.”
— Ethnic Grocer, California
“WATANOODLE is flying off our shelves. Our millennial customers love it.”
— Retail Buyer, Singapore
Achievements & Recognition
- Awarded Most Trusted Noodle Brand in regional consumer surveys
- Featured in IFEX Philippines and Gulfood Dubai
- Excellent Pancit Canton ranked among top 5 pantry staples in a 2023 Nielsen Philippines grocery study
- Participated in the Great Filipino Food Trade Show USA
Jeverps Manufacturing Corporation combines culinary tradition and modern health-conscious innovation, positioning its Excellent and WATANOODLE brands as leaders in Filipino noodle manufacturing and global noodle exports.