Product Offerings
Products:
Solid Beverages: Instant Tea, Milk Tea Powder, Fruit-Flavored Drink Powders
Pre-packaged Foods: Various Packaged Snacks and Beverages
Hubei Guzaowei Food and Beverage Co., Ltd., located in Xianning, Hubei Province, is a modern food processing enterprise specializing in the development, manufacturing, and retail of instant solid beverages. Known under the consumer-facing brands 华熟 and 玖公, the company has established a significant footprint in China’s convenience beverage market, catering to both individual consumers and commercial foodservice clients.
Brief History
Founded with a vision to modernize traditional beverage offerings, Hubei Guzaowei has successfully blended local taste profiles with advanced food processing technologies. The company has focused on meeting the growing domestic and regional demand for convenient, ready-to-drink-style products in powdered format, especially suited for on-the-go consumption and foodservice applications.
Core Business
Hubei Guzaowei’s operations revolve around:
- Manufacturing of instant powdered beverages
- Packaging and distribution for retail and bulk supply
- Brand development and private label production
Its manufacturing process adheres to strict food safety standards, enabling the mass production of shelf-stable beverage solutions.
Product and Service Offerings
The company’s main product lines include:
- Instant Tea Powders: Blended teas that dissolve quickly in hot water, mimicking traditional tea flavors.
- Milk Tea Powders: Creamy blends tailored to the popular bubble tea and milk tea segments.
- Fruit-Flavored Drink Powders: Refreshing drink mixes with tropical and seasonal flavors.
These are supplied in both retail sachets and foodservice packs, enabling applications in cafés, convenience stores, and vending solutions.
Specialisation and Core USP
Hubei Guzaowei’s competitive edge lies in:
- Flavor adaptation to regional Chinese palates
- Quick-dissolve technology for enhanced convenience
- Strong local distribution networks, especially across Hubei and neighboring provinces
- Flexible packaging formats, supporting B2B and B2C sales
Its milk tea powders, in particular, have found strong uptake in youth-focused retail chains and quick-service restaurants.
Financials and Shipment Records
Although financial records are not publicly available:
- The company is a regular exhibitor at local food expos, showcasing innovation in beverage formulation.
- Data from supplier platforms suggest strong domestic sales with increasing interest from international distributors in Southeast Asia.
This hints at robust production capabilities and scalable operations.
Target Market
Guzaowei targets a diverse customer base:
- Retail consumers through e-commerce and supermarket channels
- Bubble tea shops and cafés
- Institutional foodservice (e.g., schools, offices)
- International wholesalers exploring Asian beverage lines
Their primary geographic markets currently include Central China, with ambitions for regional export expansion.
Capabilities
The company operates a modern production facility featuring:
- Automatic powder blending and filling lines
- Strict quality assurance protocols, including microbial and ingredient analysis
- Flexible production runs for both branded and white-label clients
Packaging capabilities range from individual sachets to industrial-size foodservice packs.
Certifications and Compliance
While specific certifications are not publicly listed, the company’s operation model suggests:
- Adherence to China’s national food safety standards
- Likely certification in QS (Quality Safety) and possibly HACCP
- Products labeled and batch-tracked in compliance with domestic traceability requirements
Certification documents are generally available upon request for distribution partnerships.
Customer Testimonials
Feedback from regional retail buyers indicates:
- Consistent product solubility and taste
- Eye-catching packaging well-suited to young urban consumers
- Reliable bulk supply for daily use in commercial outlets
Distributors appreciate the company’s willingness to custom-blend recipes and adjust product formats to meet localized demands.
Major Achievements
- Built strong regional brand recognition for 华熟 and 玖公
- Launched over 30 SKUs in the instant drink category
- Expanded product availability to e-commerce platforms and provincial convenience store chains
With an eye toward innovation and scalability, Hubei Guzaowei Food and Beverage Co., Ltd. continues to be a prominent player in China’s fast-growing convenience beverage market.