Product Offerings
Products:
Rice Wine: Shenglong Lao Rice Wine, Xiaogan Rice Wine, Black Pearl Rice Wine, Nuoxiangchun, Shenglongbao
Sweet Rice Wine: Shenglong Handmade Fresh Rice Wine
Flavored Rice Wine: Shenglong Yu Dadelao Rice Wine
Hubei Shenglong Qing Rice Wine Co., Ltd., headquartered in Xiaogan, Hubei Province, China, is a prominent high-tech enterprise dedicated to the traditional and modernized production of Chinese rice wine. Known for its premium product lines and commitment to cultural heritage, the company integrates innovative brewing techniques with centuries-old craftsmanship to produce a wide array of rice wines tailored for both domestic and international consumers.
Company Background and Core Business
Founded to promote the rich cultural legacy of Xiaogan’s rice wine heritage, Hubei Shenglong Qing Rice Wine Co., Ltd. has grown into a major player in the Chinese traditional liquor industry. The company operates from Xiaogan, a region renowned for its historical association with sweet and medicinal rice wines.
Under the leadership of Yu Ruofan, the company blends traditional fermentation techniques with scientific process control, contributing to enhanced quality, flavor consistency, and scalable production.
Product and Service Offerings
Shenglong’s diversified portfolio covers various categories of rice wines:
-
Traditional Rice Wine:
- Shenglong Lao Rice Wine
- Xiaogan Rice Wine
- Black Pearl Rice Wine
- Nuoxiangchun
- Shenglongbao
-
Sweet Rice Wine:
- Shenglong Handmade Fresh Rice Wine
-
Flavored Rice Wine:
- Shenglong Yu Dadelao Rice Wine (notable for enhanced aroma and taste profiles)
These products are offered in various packaging sizes and formats to meet the needs of different market segments, including hospitality, retail, and personal consumption.
Specialization and Core USP
Hubei Shenglong distinguishes itself through:
- Proprietary fermentation processes that preserve the bioactive compounds in rice.
- Use of local, high-quality glutinous rice and pure natural spring water from Hubei.
- A strong focus on low-alcohol and health-oriented wine products, appealing to modern wellness-conscious consumers.
Its standout product, Shenglong Handmade Fresh Rice Wine, has gained popularity for its balanced sweetnesstural fermentation, and high nutrient retention.
Financial Performance and Market Reach
Though precise financial figures are not publicly available, the company's widespread visibility on domestic Chinese e-commerce platforms and growing presence in international specialty grocery chains reflect robust commercial performance.
Distribution channels include:
- Leading online platforms such as JD.com and Tmall.
- Specialty liquor stores in China.
- Export activity to Southeast Asia, Australia, and selected North American markets through distributors.
Export and Shipment Records
Based on available B2B listings and retailer sourcing data:
- Shenglong exports thousands of liters annually, primarily in bottled retail packaging.
- Frequent bulk orders to ethnic Chinese supermarkets and Asian delicatessens in the international market.
- Partnered with logistics providers to ensure freshness and preservation during transit.
Target Market
The company serves a range of customer segments including:
- Domestic health-conscious consumers
- Elderly and traditional medicine users
- Chinese diaspora communities abroad
- High-end restaurants and hotpot chains using rice wine for cooking and pairing
Capabilities
- Modern Brewing Facilities: Equipped with temperature-controlled fermentation tanks and automated bottling lines.
- R&D Division: Active in product innovation, flavor enhancement, and shelf-life improvement.
- Quality Control: Extensive use of microbial testing and batch sampling to maintain hygiene and safety.
Certifications and Compliance
Shenglong operates in compliance with China’s national food safety standards and is classified as a "High-Tech Enterprise" by the Hubei provincial government. Additional compliance highlights include:
- QS Certification for food production
- Provincial-level honors for contributions to agricultural modernization and food processing innovation
Customer Testimonials
Product reviews from platforms like JD.com frequently mention:
- Authentic and nostalgic flavor
- Smooth mouthfeel and natural aroma
- Attractive packaging and gifting suitability
Repeat purchases and positive consumer ratings affirm the brand’s quality consistency.
Major Achievements
- Named a Top Cultural Product Exporter by Xiaogan Municipal Government.
- Featured in national food expos including the China Green Food Expo.
- Successful launch of new flavor series targeting young adult consumers in 2023.
Hubei Shenglong Qing Rice Wine Co., Ltd. continues to elevate the traditional craft of rice wine brewing, bringing Chinese culinary heritage to a global stage with innovation, authenticity, and uncompromising quality.