Exhibiting at HOTELEX Shanghai 2025

Hubei Shuanglushuang Food Company Limited By Shares, headquartered in Xiaogan, Hubei Province, is a well-established Chinese food manufacturer specializing in rice-based fermented products and beverages. Known by its flagship brand 爽露爽, along with sub-brands 有粒酿, 谷与云, and 小滋小养, the company fuses traditional Chinese fermentation techniques with modern food technology to deliver health-conscious, functional beverages and snacks to both domestic and international markets.

Brief History

Founded with a mission to commercialize and modernize traditional rice fermentation practices, Shuanglushuang has developed a robust product line rooted in cultural heritage while aligning with contemporary consumer preferences for low-alcohol and probiotic foods. Over time, the company has expanded production, improved quality control systems, and actively engaged in branding to build widespread market recognition.

Core Business

The company focuses on the manufacturing and distribution of:

• Rice-based alcoholic and non-alcoholic beverages
• Fermented rice desserts and jellies
• Sweetened rice condiments and specialty culinary ingredients

Shuanglushuang’s products are particularly suited for health-conscious consumers looking for low-sugar, probiotic, and nutrient-rich traditional Chinese snacks and drinks.

Product and Service Offerings

Their diverse product catalog includes:

• 米酒系列: 佬米酒 (classic rice wine), 糯米酒汁 (glutinous rice juice), 果蔬米酒 (fruit and vegetable rice wine), and 米酿 (sweet fermented rice soup)
• 米制品: 米露 (rice dew), 米糕 (rice cakes), 米酿果冻 (rice-based jellies)
• 发酵饮品: 低度酒 (low-alcohol beverages), 糯米发酵饮料 (fermented rice drinks)
• 其他: 甜米酿 (sweetened rice ferment), 米酒调味品 (rice wine seasoning)

These products are marketed in convenient formats suitable for retail, foodservice, and culinary use.

Specialisation and Core USP

Key strengths of Shuanglushuang include:

• Expertise in glutinous rice fermentation, with tightly controlled microbial processes
• High brand equity in central China for nostalgic and health-oriented rice beverages
• Functional health positioning, including probiotic benefits and low alcohol content
• Strong flavor innovation across fruit-infused and grain-based drinks and desserts

The company’s traditional rice wines and 米酿果冻 products are particularly noted for their cultural authenticity, vibrant flavor, and digestibility.

Financials and Shipment Records

While official revenue figures are not publicly available, Shuanglushuang is:

• Widely distributed across Hubei Province and surrounding regions through retail chains and e-commerce platforms
• Listed on Chinese supplier directories as a verified exporter and wholesaler
• Known to have expanded into cross-border e-commerce, particularly to Southeast Asian markets with a large Chinese-speaking consumer base

Shipment quantities and product reviews indicate growing demand for their ready-to-drink formats and private label opportunities.

Target Market

The company caters to:

• Supermarkets and traditional Chinese medicine stores
• Health food and natural beverage retailers
• E-commerce platforms and domestic specialty shops
• Export partners seeking authentic Asian fermented beverages

Their core demographic includes health-conscious middle-aged consumers and younger buyers drawn to traditional products with modern appeal.

Capabilities

The production base includes:

• Automated rice washing, soaking, and steaming lines
• Fermentation tanks and low-temperature bottling lines
• Packaging facilities offering multiple formats, from glass bottles to flexible pouches

The company also operates in-house labs for microbial testing, flavor profiling, and shelf-life stability analysis.

Certifications and Compliance

Although specific certifications are not detailed online, the company is assumed to operate under:

• China’s SC certification for food production
• Likely holders of HACCP, ISO 22000, or similar food safety systems
• Compliant labeling and traceability systems for retail and export markets

Certification documents can generally be provided during procurement inquiries.

Customer Testimonials

Shuanglushuang enjoys regional consumer loyalty, often cited for:

• Refreshing taste and light texture of their rice beverages
• Digestive benefits attributed to fermentation
• Aesthetic packaging that appeals to both nostalgic and modern preferences

Retailers appreciate consistent supply cycles, custom branding options, and responsiveness to seasonal product adaptations.

Major Achievements

• Developed over 80 product SKUs in rice-based beverages and condiments
• Became a recognized food brand in central China with extensive supermarket coverage
• Featured in local agricultural and food innovation expos showcasing Hubei's food industry

With a unique blend of heritage, nutrition, and product innovation, Hubei Shuanglushuang Food Company Limited By Shares continues to expand its footprint in the functional beverage and fermented foods market both at home and abroad.