Huzhou InnovaTea Co., Ltd. is a premier tea manufacturer and global exporter based in Huzhou, Zhejiang Province, China. Operating under the brand name InnovaTea, the company is dedicated to crafting premium tea experiences through its extensive range of natural, flavored, herbal, and fruit-based teas. With a focus on innovation, sustainability, and taste authenticity, InnovaTea caters to a broad spectrum of tea lovers across global markets.
Company Background
Rooted in the historical tea-growing regions of eastern China, InnovaTea was established to merge centuries of Chinese tea tradition with modern global consumer trends. The company is strategically located near high-quality tea cultivation zones, enabling streamlined sourcing and traceable supply chains.
From blending and packaging to R&D and private labeling, InnovaTea offers comprehensive tea production services for both consumer and foodservice markets.
Core Business and Offerings
InnovaTea’s diverse product portfolio includes:
-
Traditional Teas:
- Chinese Black Tea, Indian and Ceylon Black Teas
- Green Teas (Chinese and Japanese), White Tea, Oolong Tea, Pu Erh Tea
-
Flavored Teas:
- Lemon Black Tea, Jasmine Green Tea, Earl Grey, Masala Chai
- Fruit-infused blends like Strawberry White Tea, Rose Oolong
-
Herbal Teas:
- Chamomile, Peppermint, Rooibos, Mate, Hibiscus, Rosehip, Linden Leaf, Lavender
-
Fruit Teas:
- Unique blends such as Red Groats, Blueberry Yoghurt Tea, Berry Fruity, Tropical Fruit
-
Tea Packaging Formats:
- Single Chamber Paper Teabags
- Pyramid Nylon Teabags
- Stitching and Cone-Shaped Luxury Pouches
These offerings are tailored for supermarkets, wellness brands, luxury gift shops, and specialty beverage chains.
Specialization and Unique Selling Proposition
InnovaTea’s competitive edge lies in its:
- Blending expertise combining traditional Chinese botanicals with global flavor trends
- Advanced packaging technology ensuring freshness and luxury presentation
- Custom development of private-label tea lines for international retailers
The company is also notable for its flexibility in order sizes, making it accessible to boutique tea startups and large distributors alike.
Financial Performance
Although detailed financial data is not publicly listed, B2B platform analytics (Alibaba, Made-in-China) indicate:
- Consistent export volumes
- Verified supplier status for over 6 consecutive years
- Average order values ranging between USD 5,000–50,000, with high repeat order rates
These metrics reflect a strong operational foundation and healthy business scale.
Shipment and Export Records
InnovaTea has established itself in key international markets, including:
- North America: United States, Canada
- Europe: Germany, UK, France, Poland
- Asia-Pacific: Japan, Australia, South Korea
Export insights from supplier platforms show:
- Fulfillment of 1,000+ international orders
- Product distribution in both bulk and retail-ready packaging
- Typical lead time of 15–30 business days, depending on customization level
Target Markets
InnovaTea targets the following customer segments:
- Retail Chains and Supermarkets
- Health and Wellness Brands
- Cafés and Tea Lounges
- Gift and Lifestyle Product Importers
Their ability to offer customized blends and visually appealing packaging makes them attractive to both mass-market and premium buyers.
Manufacturing Capabilities
The production site in Huzhou includes:
- Automated blending and flavor infusion lines
- High-speed packing systems for teabags and luxury formats
- Strict quality control labs and storage facilities
Daily capacity reaches several hundred thousand teabags, with scalability based on demand forecasts.
Certifications and Compliance
Although specific certificates are not publicly listed, InnovaTea likely complies with:
- China’s GB food safety standards
- Export-ready standards for FDA (U.S.) and EU food contact material regulations
- Internal traceability systems for raw materials and finished goods
The company’s ongoing exports and verified supplier status affirm adherence to international food safety norms.
Customer Testimonials
Global buyers have praised InnovaTea for:
- Innovative flavor profiles
- Fast and professional customization
- Attractive, market-ready packaging
Repeat clients include e-commerce brands and boutique grocers who highlight the brand’s consistent quality and flavor integrity.
Major Achievements
- Developed exclusive tea blends for private labels in over 20 countries
- Featured in international tea exhibitions and gift expos
- Recognized as an emerging export brand by local trade bureaus in Zhejiang
- Expanded product portfolio to address wellness trends such as caffeine-free and detox teas
Huzhou InnovaTea Co., Ltd. continues to set itself apart in the global tea industry through a blend of tradition, innovation, and customer-centric development, crafting not just tea products, but complete tea experiences.
