Exhibiting at Thaifex - Anuga Asia 2025

In D Mood For Herb Co., Ltd., headquartered in Bangkok, Thailand, is an innovative beverage manufacturer focused on developing premium, natural energy drinks derived from herbal and plant-based ingredients. Through its flagship brand EN-THEORIES, the company has introduced a new generation of functional beverages that merge green tea-based energy with sophisticated sparkling fruit flavors, offering a wellness-forward alternative to conventional energy drinks.

Core Business and Offerings

The company’s primary business centers around the development, manufacturing, and export of natural sparkling energy drinks crafted for health-conscious consumers. Its product range includes:

EN-THEORIES Sparkling Herbal Energy Drinks

• Akasutki Peach Guava
• Citrus Lychee
• Golden Apple Yuzu

Each variant is infused with green tea extract, providing a gentle caffeine boost while maintaining low sugar content and clean-label formulation. These beverages are also:

• Carbonated for effervescence
• Free from artificial colors and preservatives
• Enriched with plant-derived antioxidants and adaptogens

Formulated with a blend of herbal extracts and fruit essences, EN-THEORIES drinks aim to promote both mental clarity and sustained energy without the crash associated with synthetic energy beverages.

Specialization and USP

In D Mood For Herb Co., Ltd. stands out in the functional beverage market for:

• Unique positioning at the intersection of herbal wellness and energy drinks
• Use of green tea and Asian botanicals to deliver a natural energy lift
• Distinctive flavor profiles inspired by Japanese and Thai fruit pairings
• Sleek, modern packaging design that appeals to young, health-savvy urban consumers

The company is among the few Thai brands competing in the premium natural energy drink category, creating a distinct market advantage in both domestic and export markets.

Market Reach and Financial Insights

While private and not publicly traded, the company's market activity suggests:

• Estimated annual sales between USD 300,000 and USD 750,000
• Distribution through health food stores, boutique beverage retailers, and online channels in Thailand
• Export penetration into:
  • Singapore
  • Vietnam
  • Taiwan
  • Pilot distribution in Japan and UAE via boutique retail partnerships

Its strong digital branding and flavor innovation strategy have helped gain traction in regional beverage expos and lifestyle-focused trade networks.

Export and Distribution Capabilities

The company operates with a flexible export model that includes:

• Retail-ready canned beverage formats (250ml)
• Shelf-stable SKUs with 12-month shelf life
• Products compliant with ASEAN and select GCC food labeling regulations
• Ability to support OEM/private label production for wellness beverage retailers

Their export shipments are managed through Bangkok Port and are optimized for low-MOQ boutique partners and health-focused importers.

Target Market

The brand targets a fast-growing segment of:

• Millennials and Gen Z consumers looking for functional wellness drinks
• Health and fitness enthusiasts avoiding sugar-loaded energy drinks
• Café chains and health-conscious retail outlets
• E-commerce and specialty food retailers

The combination of visual appeal, natural energy source, and functional benefits makes EN-THEORIES an ideal product for curated retail spaces and online wellness markets.

Capabilities

In D Mood For Herb operates a semi-automated beverage facility that includes:

• Batch-based brewing and canning infrastructure
• Quality control lab for herbal infusion ratios, pH balancing, and microbial testing
• On-site product development team focused on herbal nutrition science
• Capacity to produce both limited edition flavors and core SKUs

This modular production model enables the company to rapidly iterate and scale niche beverage launches.

Certifications and Compliance

• Registered with Thai FDA for all product variants
• Fully compliant with Good Manufacturing Practices (GMP)
• Uses eco-conscious aluminum cans to meet sustainable packaging benchmarks
• Halal and HACCP certifications in progress to enhance export readiness

The company is also exploring organic certification for select herbal ingredients to increase appeal in European and North American markets.

Customer Feedback and Industry Perception

Early adopters and beverage reviewers have noted:

• Refined taste with well-balanced sweetness and acidity
• No bitter aftertaste, often associated with green tea or herbal blends
• Attractive packaging and lifestyle branding
• Preferred as a midday energy boost and natural alternative to coffee

Consumer feedback from e-commerce platforms has shown repeat purchase behavior and growing brand loyalty.

Major Achievements

• Launched the EN-THEORIES brand to domestic acclaim at Thai health expos
• Featured in wellness segments at THAIFEX Anuga Asia
• Secured pilot retail listings in Singapore and Taiwan
• Developed a proprietary green tea infusion method for flavor stability
• Initiated co-branding discussions with lifestyle café chains and wellness stores

In D Mood For Herb Co., Ltd. is positioning itself at the forefront of Thailand’s functional beverage innovation, combining wellness science, herbal expertise, and modern branding to redefine the energy drink category.