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Exhibiting at HOTELEX Shanghai 2025

2.1G01
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Dairy Products: Traditional Mongolian Yogurt, Probiotic Yogurt Drinks

Meat Products: Air-dried Beef Jerky, Dried Lamb Floss

Snacks: Vrum (奶皮子), Mongolian Traditional Cheese

Inner Mongolia Luoziyuan Food Co., Ltd. is a regional specialty food manufacturer based in Hohhot, the capital city of Inner Mongolia, China. Rooted in the traditions of Mongolian culinary culture, the company is known for its premium dairy products, traditional meat snacks, and ethnic specialty foods. Luoziyuan combines time-honored recipes with modern food safety and packaging technologies to cater to both domestic and international markets.

Company Background

Situated in one of China’s most important agricultural and livestock regions, Luoziyuan leverages local advantages such as direct access to grassland-raised livestock and centuries-old Mongolian food processing techniques. Founded to preserve and commercialize traditional ethnic foods, the company has become a trusted brand for authentic Inner Mongolian flavors.

Luoziyuan's product development is driven by a deep respect for Mongolian heritage, balanced with innovation to meet the evolving preferences of health-conscious and global consumers.

Core Business & Product Range

The company offers a wide range of high-quality, culturally significant food products:

  • Dairy Products:

    • Traditional Mongolian Yogurt – thickturally fermented yogurt made from grassland milk
    • Probiotic Yogurt Drinks – lightly sweetened beverages enhanced with lactic acid bacteria cultures
  • Meat Products:

    • Air-dried Beef Jerky – seasoned and preserved following traditional Mongolian drying techniques
    • Dried Lamb Floss – shredded lamb with a savory, slightly sweet flavor, popular as a topping or snack
  • Snacks & Ethnic Specialties:

    • Vrum (奶皮子) – traditional milk skin formed by boiling and cooling milk, also known as Mongolian dried cheese
    • Traditional Cheese – aged and shaped in various formats reflecting pastoral preservation techniques

These products are designed to provide a nutritional, protein-rich profile while preserving cultural integrity and regional flavor.

Specialization & Unique Selling Proposition

Luoziyuan sets itself apart through:

  • Ethnic Authenticity: All products reflect genuine Mongolian recipes and methods, using raw materials from native herders
  • Dual Product Line: Specialization in both dairy and meat-based products, offering a full spectrum of traditional food categories
  • Grassland Sourcing: Direct relationships with livestock cooperatives in Inner Mongolia ensure high-quality milk and meat inputs
  • Shelf-Stable Processing: Dried and fermented formats allow for long shelf life without compromising flavor or nutrition

Financial & Export Insights

Although exact revenue figures are undisclosed, Luoziyuan operates in a growing niche sector supported by rising consumer interest in:

  • Functional snacks and protein-based foods
  • Ethnic and specialty food products in Asian supermarkets
  • Export interest from neighboring regions such as Mongolia, Russia, and Central Asia

Trade directories indicate participation in cross-border e-commerce and food expos, supporting export shipment activity valued in the range of $10,000–$50,000 USD per container, depending on product variety.

Target Market

The company primarily targets:

  • Domestic ethnic food lovers in northern China
  • Tourism-related retail outlets in Inner Mongolia
  • Overseas Chinese markets and ethnic food importers in Southeast Asia and Eurasia
  • High-protein snack distributors for outdoor, travel, and gym nutrition segments

Luoziyuan also participates in promotional programs aimed at showcasing Inner Mongolian cuisine nationally and abroad.

Capabilities & Infrastructure

Luoziyuan Food operates a vertically integrated processing facility with:

  • Fermentation and drying rooms designed for traditional dairy and jerky products
  • Cold chain logistics for fresh and probiotic dairy products
  • HACCP-aligned hygiene zones for meat processing
  • Custom packaging capabilities suited to both retail and bulk formats

The plant’s location in Hohhot offers logistical advantages for supply chain operations across China and to neighboring export routes.

Certifications & Compliance

The company follows Chinese regulatory frameworks for:

  • QS Food Safety Certification for dairy and meat production
  • Veterinary and agricultural product traceability systems
  • Compliance with regional halal requirements for select meat products

While international certifications such as ISO or HACCP are not publicly listed, the company adheres to regional food export compliance protocols.

Customer Feedback & Market Presence

Feedback from regional retailers and online platforms highlights:

  • Strong nostalgia and authenticity appeal among ethnic Mongolian and northern Chinese consumers
  • Popularity of 奶皮子 (milk skin) and lamb floss as unique gifts and travel snacks
  • Expanding recognition in specialty food expos and B2B trade fairs across China

Achievements

  • Recognized as a leading ethnic food brand in Hohhot
  • Participation in national ethnic food promotion programs
  • Development of multi-category product portfolios combining dairy, meat, and snacks
  • Sustained product innovation based on cultural traditions and nutritional needs

Inner Mongolia Luoziyuan Food Co., Ltd. continues to promote the heritage of Mongolian cuisine through innovative product development and responsible sourcing, appealing to a growing audience interested in tradition-infused nutrition.