Product Offerings
Products:
Sugar Confectionery: Gummy Shapes, Licorice Lances, Frosting-Filled Pencils, Blocks, Bites
Biscuits & Wafers: Various Biscuits and Wafers
Mints: Various Mint Products
Chocolate: Various Chocolate Products
International Trade Partners Ltd is a UK-based full-service trade and brand development agency specializing in confectionery, snacks, and fast-moving consumer goods (FMCG). Headquartered in Chichester, West Sussex, the company supports businesses across the globe in bringing innovative and high-quality food products to market by offering expertise in product development, international sourcing, marketing, logistics, and packaging design.
With a comprehensive portfolio that spans sugar confectionery, biscuits, wafers, mints, and chocolates, International Trade Partners operates at the intersection of creativity and supply chain efficiency, providing end-to-end solutions for private labels, wholesalers, and retail brands.
Core Business and Service Areas
International Trade Partners Ltd delivers a robust set of integrated services designed to accelerate product development cycles and ensure seamless market entry for FMCG brands.
Key Services:
- Product Development
- Concept-to-shelf innovation tailored to local market demands
- Sourcing
- Global supplier network across Europe, Asia, and the Americas
- Logistics
- International freight, compliance, and warehousing
- Branding & Design
- Custom packaging and product branding services
- Sales & Marketing
- Channel development and trade marketing support
By managing each link of the product chain, the company provides a streamlined experience for brands looking to grow or establish their presence in competitive markets.
Product Portfolio
International Trade Partners curates a wide range of confectionery and snack offerings under bespoke brand programs or client-owned labels.
Categories Include:
- Sugar Confectionery
- Gummy Shapes
- Licorice Lances
- Frosting-Filled Pencils
- Blocks and Bites
- Biscuits and Wafers
- Cream-filled biscuits
- Chocolate-dipped wafers
- Multigrain and sugar-free options
- Mints
- Hard shell mints
- Sugar-free breath fresheners
- Chocolate Products
- Coated snacks
- Filled chocolate bites
- Festive chocolate novelties
These products are tailored to different consumer demographics including children, wellness-focused adults, and gourmet food segments.
Global Market Presence
International Trade Partners collaborates with retailers and distributors across Europe, North America, the Middle East, and Asia, enabling its clients to access a global marketplace. The company leverages its deep understanding of regulatory frameworks and consumer preferences to ensure compliance and product-market fit.
Market Highlights:
- Products present in over 20 countries through private label partnerships
- Extensive supply and manufacturing relationships in the Netherlands, Germany, Italy, Turkey, and the UK
- Experience in launching SKUs in major retail environments including grocery multiples, discounters, and specialty stores
Innovation and Customization
A distinguishing capability of International Trade Partners is its innovation studio, which works collaboratively with clients to:
- Develop custom flavor profiles
- Optimize packaging for shelf impact
- Localize nutritional labeling and compliance
- Launch seasonal and limited-edition lines
The agency supports innovation sprints and fast prototyping, significantly reducing the time-to-market for new product launches.
Quality Assurance and Compliance
While specific certifications are managed at the manufacturing partner level, International Trade Partners ensures:
- BRC and IFS-certified suppliers
- Full traceability documentation for every shipment
- Adherence to UK Food Standards Agency and EU Regulation 1169/2011
- Allergen declaration and sugar content optimization for health-conscious markets
Client-Centric Approach
The agency primarily serves:
- Supermarkets and hypermarkets
- Importers and food distributors
- Brand owners looking to extend their range
- Event and seasonal product retailers
Their white-label solutions and strong logistics backing provide competitive advantages to small and mid-size brands entering new regions.
Strategic Achievements
- Development of over 150 unique SKUs in the confectionery and snacks category
- Reached annual shipment volumes of over 500 metric tons across all product categories
- Partnered with top-tier retail chains in the UK and Europe to execute high-volume private label programs
- Successfully delivered custom confectionery ranges for festive and holiday campaigns with 3-month lead times
International Trade Partners Ltd stands out as a dynamic and reliable partner for FMCG companies looking to scale quickly and efficiently. With deep expertise in trade, branding, and logistics, the company helps brands turn ideas into products and products into profitable businesses.