Exhibiting at International Food & Drink Event (IFE) 2025

Analit Africa (Pty) Ltd is a South African-based consumer goods manufacturing and development company, dedicated to producing high-quality food and personal care products under the brands Sunpheka Foods and Ticklecare Organics. Headquartered in Port Elizabeth, Eastern Cape, the company operates with a vision to bring affordable, premium products to African households through innovation, accessibility, and local production.

Core Business and Offerings

Analit Africa’s core business spans two major verticals:

1. Food and Edible Products under the Sunpheka Foods brand:

   • Edible Oils:
     • Sunpheka Premium Chillio 1L
     • Sunpheka Premium Chillio 500ml
     • Sunpheka EcoFlex Sunflower 2L Oil
   • Staple Grains:
     • Sunpheka King Rice 2kg

2. Personal Care and Organic Products under the Ticklecare Organics brand:

   • Glycerin Soaps
   • Body Butters
   • Tissue Oils

This diversified product portfolio positions Analit Africa as a multipurpose manufacturer catering to both household nutrition and wellness needs.

Specialization and USP

Analit Africa has carved a niche in the market with the following unique selling propositions:

• Locally Developed Formulas: Products are designed and manufactured in South Africa, ensuring relevance to local consumer preferences.
• Affordable Premium Offerings: Bridging the gap between quality and affordability, especially for underserved communities.
• Flex-Packaging Innovation: Use of EcoFlex pouches for edible oils, promoting sustainability and cost-effectiveness.
• Multi-Sector Presence: Strategic positioning across FMCG food and wellness sectors under one corporate umbrella.

Financial Insights

As a privately held company, detailed financial records are not publicly disclosed. However, available indicators suggest a healthy growth trajectory:

• Revenue Estimates: Estimated multi-million rand annual turnover based on regional retail penetration and SKUs across multiple provinces.
• Brand Reach: Products are available through various retail and wholesale distributors in the Eastern Cape and expanding nationally.

Shipment Records

Though direct international shipment data for Analit Africa is not publicly indexed, the company shows potential for export capabilities. Key insights:

• Packaging Compliance: Products adhere to South African food labeling and hygiene standards.
• Export Potential: Shelf-stable products like sunflower oil and glycerin soaps are suitable for international markets.
• Distribution Footprint: Currently focused on domestic market saturation; future readiness for cross-border trade within SADC regions.

Target Market

Analit Africa targets a broad and growing consumer base across Southern Africa:

• Lower to Middle-Income Households
• Community Spaza Shops and Informal Retailers
• Independent Wholesalers and Distributors
• Health-Conscious Urban Consumers (Ticklecare Organics)

Their product lines resonate with price-sensitive buyers who seek quality, multipurpose FMCG products.

Capabilities

The company is equipped with strong operational and production capabilities:

• In-house R&D and product formulation
• Flexible production for diverse SKUs
• Branded packaging and labeling operations
• Digital marketing through social media and owned website
• Customer service and community engagement channels

Leadership under founder Lungisa J Lutshaba reflects a strong commitment to economic empowerment and consumer satisfaction.

Certifications and Compliance

Analit Africa products are manufactured in accordance with South African regulations:

• Compliant with Department of Health food safety requirements
• Cosmetic products align with CTFA (Cosmetic Toiletry & Fragrance Association) guidelines
• Business registration and operations validated by CIPC

No current listings of international certifications like ISO or HACCP are publicly disclosed, but the company maintains high product quality and labeling standards.

Customer Feedback and Testimonials

Analit Africa has cultivated an engaged following on social media platforms such as Facebook and Instagram, where customers have praised:

• The long-lasting effect and scent of Ticklecare body butters
• The versatility and packaging of Sunpheka Premium Chillio oil
• Strong community and local brand ethos

Direct quotes or video testimonials are not currently published but inferred sentiment is highly positive within local networks.

Major Achievements

• Launch of Sunpheka EcoFlex Packaging: A sustainability-first initiative making oil packaging more affordable and eco-conscious.
• Brand Diversification: Successfully operating two separate brands—Sunpheka (foods) and Ticklecare (skincare)—under one manufacturing ecosystem.
• Consumer Reach Expansion: Growing footprint in community-based retail outlets and social commerce channels.

Analit Africa exemplifies a rising local brand that merges affordability, innovation, and quality. As the company scales, it is poised to become a significant player in Southern Africa’s consumer goods industry.