Product Offerings
Products:
Export Services: Customs Clearance, Certificate Issuance, Transportation Booking, Packaging
TASDIR, operating under the umbrella of the SAFEX Group (Société Algérienne des Foires et Exportations), is a strategic export facilitation platform based in Algiers, Algeria. Established to promote Algerian products in international markets, TASDIR plays a pivotal role in streamlining and supporting the export operations of Algerian enterprises, particularly small and medium-sized enterprises (SMEs).
History and Mission
TASDIR was launched by SAFEX as part of a broader governmental initiative to diversify Algeria’s economy and reduce dependence on hydrocarbons. It was designed as an operational arm to assist local producers in overcoming logistical and regulatory barriers to international trade. Over the years, TASDIR has evolved into a central node for exporters, offering them access to markets across Africa, Europe, the Middle East, and Asia.
Core Services and Business Operations
The core business of TASDIR centers around export facilitation, offering end-to-end logistical and administrative services to Algerian exporters. The service offerings include:
- Customs Clearance Support: Guiding exporters through the documentation and legal processes for international shipments.
- Packaging and Labeling Services: Ensuring export goods meet destination market requirements.
- Certificate Issuance: Assistance with certificates of origin, phytosanitary certificates, and quality certifications.
- Transportation and Logistics Coordination: Booking sea, land, and air cargo, including warehousing and last-mile delivery.
- Market Access Assistance: Providing exporters with intelligence on foreign market entry requirements and business matchmaking opportunities.
Specialization and Unique Value Proposition
TASDIR’s unique proposition lies in its holistic approach to export support—integrating logistics, documentation, and promotion under a single framework. Unlike private logistics firms, TASDIR focuses exclusively on supporting Algerian producers, particularly in the agro-industrial, pharmaceutical, textiles, and crafts sectors.
Its affiliation with SAFEX gives TASDIR access to a network of international fairs and exhibitions, enabling participating companies to showcase their products globally under the Algerian export brand. This includes participation in events such as the Algerian Production Exhibition, Algiers International Fair, and other international showcases.
Export Impact and Reach
While TASDIR itself is not an exporter of goods, it facilitates the export processes for hundreds of Algerian companies annually. According to SAFEX’s published records:
- Over 800 exporters have been supported through TASDIR services since inception.
- TASDIR clients have shipped to more than 35 countries, primarily in Sub-Saharan Africa, the European Union, and the MENA region.
- Products supported span diverse sectors such as food and beverage, chemicals, electronics, ceramics, and textiles.
Target Market and Beneficiaries
TASDIR caters primarily to:
- SMEs seeking international expansion
- State-supported enterprises
- Industrial and agro-industrial producers
- Craft and artisanal product exporters
It acts as a one-stop shop for both new and experienced exporters looking to expand their footprint abroad.
Capabilities and Infrastructure
TASDIR’s operations are supported by SAFEX infrastructure, including:
- Logistics Hubs and Exhibition Centers in Algiers
- Export Documentation Units staffed with legal and customs experts
- Trade Promotion Tools including buyer-seller matchmaking systems
- Digital Platform Development Plans to streamline exporter registration and shipment tracking (currently in progress)
Certifications and Compliance
TASDIR aligns with Algerian trade regulations and partners with relevant ministries for certification processes. It does not directly issue certifications but coordinates with:
- Ministry of Trade and Export Promotion
- Chamber of Commerce and Industry
- National Agency for Export Promotion (ALGEX)
All documentation services are compliant with WTO and bilateral trade agreement standards, including those under the Arab Free Trade Area and EU-Algeria Association Agreement.
Recognitions and Industry Role
TASDIR has been acknowledged by:
- Ministère du Commerce for increasing non-hydrocarbon exports.
- ALGEX and ANEXAL for boosting SME participation in foreign trade.
- Participation in Expo Dubai 2020, contributing to Algeria’s trade visibility.
Their pivotal role in Algeria’s export ecosystem has positioned TASDIR as a national reference point for trade support.
Market Feedback and Testimonials
Several Algerian exporters credit TASDIR with opening doors to regional and European markets. Exporters of dates, ceramics, olive oil, and herbal cosmetics have reported increased shipment volumes and smoother customs experiences.
“With TASDIR’s help, we exported our first container of handmade pottery to Italy. The documentation and logistics guidance were critical.” — SME Owner, Ceramic Manufacturer in Tlemcen
Achievements
- Facilitated Algeria’s presence in more than 50 international trade fairs.
- Supported first-time exporters in accessing key markets in Africa and Europe.
- Played a central role in the export of over €100 million worth of non-hydrocarbon products as part of Algeria’s economic diversification strategy.
TASDIR continues to serve as a vital link between Algerian producers and global markets—contributing to the long-term competitiveness and internationalization of Algeria’s industrial base.