Product Offerings
Products:
Frozen Pizzas: 26x38 Salamino & Provolone, 12x30 Wholegrain Vegan, Gran Pizzeria Naple Style Pizza - Diavola, Traditional Pizza line
Founded in 1991 and headquartered in San Donnino, Italy, ITALPIZZA S.p.A. is one of the largest producers of frozen pizzas in Europe. With a strong emphasis on traditional Italian baking techniques and high-quality ingredients, Italpizza has grown into a global leader, distributing its products to over 55 countries while maintaining deep roots in authentic Italian food culture.
Core Business and Product Offerings
Italpizza specializes in the manufacturing and export of frozen pizzas, emphasizing artisanal quality and large-scale production capabilities. Its product lines cater to retail, private label, and foodservice sectors.
Main Product Categories:
- Frozen Pizzas:
- Gran Pizzeria Line (e.g., Diavola, Margherita, Prosciutto)
- Traditional Pizza Line
- Wholegrain & Vegan Pizzas
- 26x38 Salamino & Provolone
- Organic and Gluten-Free Options
Each pizza is hand-stretched and stone-baked, replicating the traditional Neapolitan pizzeria style. The company also offers bespoke private label solutions, working with global retailers to tailor product offerings.
Specialisation and Unique Selling Proposition (USP)
Italpizza sets itself apart with its commitment to authenticity, innovation, and scale. Key differentiators include:
- Hand-stretched dough and wood-fired baking techniques
- Use of natural leavening for up to 24 hours
- 100% Made in Italy production with traceable ingredients
- Customization for private labels and retail partners
- Environmentally responsible operations with a focus on sustainability
The combination of industrial efficiency and traditional pizza-making methods enables Italpizza to maintain premium quality at high volumes.
Market Reach and Target Customers
Italpizza exports to over 55 countries and maintains strong partnerships with international retailers, foodservice companies, and distributors. Key markets include:
- Western and Eastern Europe
- North America (via Italpizza USA)
- Asia and the Middle East
Target customers range from large supermarket chains and quick-service restaurants to health-conscious consumers looking for vegan or gluten-free options.
Financials and Business Performance
According to publicly available data and business reports:
- Annual revenue exceeds €150 million
- Over 750 million pizzas produced annually
- The company employs over 1,000 people
- Operates 4 production facilities across Italy, each equipped with state-of-the-art automation and safety systems
These figures place Italpizza among the top 5 frozen pizza producers in Europe by volume and revenue.
Shipment and Export Data
Trade data from platforms like ImportYeti and Volza show consistent export records of Italpizza products, especially to the United States, Germany, the UK, and France. These shipments are characterized by high-frequency container volumes, particularly through private label partnerships.
- Top export destinations: USA, Germany, France, UK
- Average export shipment size: Full-container loads (FCL)
- Main product categories in export: Frozen pizzas and pizza bases
The presence of Italpizza USA facilitates smoother logistics and market responsiveness in North America.
Capabilities
Italpizza’s manufacturing capabilities are among the most advanced in the frozen pizza sector:
- High-volume production lines with traditional pizza baking processes
- In-house R&D for flavor development and product innovation
- Private label division with packaging customization
- Cold chain logistics and automated warehousing
- Dedicated export management team for international client servicing
The company adheres to lean manufacturing practices and energy efficiency to maximize productivity and minimize environmental impact.
Certifications and Compliance
Italpizza complies with the highest international food safety standards:
- BRC Global Standard for Food Safety
- IFS (International Featured Standards) Food
- ISO 9001 and ISO 14001 certified
- Certified for organic and gluten-free production
These certifications demonstrate Italpizza’s commitment to consistent product quality, food safety, and environmental sustainability.
Customer Testimonials and Reviews
Although Italpizza operates primarily as a manufacturer and B2B supplier, its products—under both its own brand and private labels—receive strong reviews from consumers globally. Common praise includes:
- “Authentic Italian taste, even from the freezer.”
- “Great texture and toppings—tastes like a pizzeria pizza.”
- “Reliable product quality and value for money.”
Retail partners highlight Italpizza’s flexibility and efficiency in large-scale operations and logistics management.
Major Achievements
- Over 750 million pizzas produced per year, making it one of the largest producers globally
- Recognized among the Top 500 Italian companies by revenue in the food sector
- Expansion into the U.S. market via Italpizza USA
- Significant investment in sustainability, reducing plastic in packaging and minimizing food waste
- Continuous innovation with plant-based and health-conscious pizza options
Italpizza represents the perfect fusion of Italian tradition and industrial excellence, offering global partners and consumers an unmatched frozen pizza experience rooted in authenticity, quality, and scale.