Exhibiting at International Food & Drink Event (IFE) 2025

Boromir is one of Romania’s most recognized and respected food manufacturing companies, with a legacy that spans over three decades in the production of traditional bakery and confectionery products. Headquartered in Râmnicu Vâlcea, Boromir has grown into a national and international brand by blending Romanian culinary heritage with modern food processing technologies. The company operates across multiple food sectors including milling, bakery, confectionery, and packaged goods.

Core Business and Product Portfolio

Boromir is vertically integrated, overseeing grain milling, product development, packaging, and distribution. The company’s broad product range includes traditional Romanian bakery specialties, milled flour products, snacks, and desserts.

Key Product Categories:

• Cozonac (Sweet Bread):

  • Cozonac cu nucă (walnut-filled)
  • Cozonac cu ciocolată (chocolate-filled)
  • Cozonac cu rahat (Turkish delight-filled)
  • These traditional holiday sweet breads are a flagship product for Boromir, enjoyed both domestically and across Romanian diaspora communities.

• Covrigi de Buzău (Buzău-style Pretzels):

  • Classic salted versions and regional variants, baked to a traditional recipe that originates from the Buzău area.

• Milled Products:

  • Mălai Extra (cornmeal), Griș de grâu (semolina), and various wheat flours suitable for baking and traditional Romanian cuisine.

• Pastry Sheets and Cakes:

  • Foi de cremșnit (pastry sheets), Prăjituri diverse (assorted cakes), and marbled loaf cakes like Chec marmorat.

• Turta Dulce (Gingerbread):

  • Popular varieties include Turta dulce cu nuci and Turta dulce de Sibiu.

• Bread and Rolls:

  • A wide assortment of pâine ambalată (packaged bread) and chifle (bread rolls), designed for both retail and foodservice sectors.

Boromir is also known for limited edition and seasonal products during Christmas and Easter, reinforcing its cultural importance in Romanian households.

Unique Selling Proposition

Boromir differentiates itself through a strong connection to Romanian culinary traditions while maintaining industrial production standards. Their key strengths include:

• Authenticity: Recipes rooted in Romanian cultural heritage.
• Vertical Integration: In-house grain milling ensures control over input quality.
• Scale: One of Romania’s largest producers of cozonac and milling products.
• Distribution Reach: National-level distribution with a growing export footprint.

Manufacturing and Operational Capabilities

Boromir operates several modern production units across Romania, specializing in different food verticals:

• Grain Milling Facilities: Located in Buzău, processing thousands of tonnes of wheat and corn annually.
• Bakery and Confectionery Plants: Equipped with automated lines for cozonac, covrigi, cakes, and pastries.
• Packaging and Distribution: Centralized logistics hubs support high-frequency national retail delivery and export shipments.

With investments in food safety systems, energy efficiency, and production automation, Boromir ensures consistency and scalability across its operations.

Certifications and Compliance

Boromir complies with EU food safety and quality regulations, supported by multiple certifications:

• ISO 22000:2018 – Food Safety Management System
• IFS Food – International Featured Standard for food product safety and quality
• HACCP Compliance – Hazard analysis and critical control points implemented across production lines

These certifications enable Boromir to partner with major retailers, foodservice providers, and export buyers.

Market Reach and Distribution

Boromir is widely available throughout Romania in supermarkets, hypermarkets, convenience stores, and traditional markets. Key retail partners include:

• Carrefour
• Kaufland
• Mega Image
• Auchan
• Cora

Export Markets:

Boromir products are exported to countries with significant Romanian communities including:

• Italy
• Spain
• Germany
• United Kingdom
• United States
• Canada

Cozonac and packaged flour products are particularly popular among Romanian diaspora for holidays and special occasions.

Customer Sentiment and Industry Feedback

Boromir enjoys strong brand recognition and loyalty in Romania, particularly for its:

• Consistency in taste and texture
• Value for money
• Accessibility across product formats and price points

Online feedback and supermarket ratings highlight the cozonac range as a category leader, with consumers praising its freshness, balanced sweetness, and artisanal presentation.

Brand Evolution and Marketing

Boromir has invested in marketing campaigns that emphasize its connection to Romanian traditions and family values. Key branding initiatives include:

• Seasonal packaging and campaigns around Easter and Christmas
• Promotions through Romanian television, digital ads, and in-store displays
• Social media presence via Facebook and Instagram, engaging users with recipes and cultural storytelling

Strategic Growth and Investment

The company continues to expand its production capacities and diversify its product range:

• Recent launches in snack and ready-to-eat segments
• Investments in energy-efficient baking equipment
• Expansion of the export portfolio to include private label manufacturing for international clients

Boromir’s long-term vision is to reinforce its position as Romania’s most iconic food brand, delivering authentic flavor experiences across the globe while adapting to modern consumer preferences for quality, convenience, and tradition.