Exhibiting at HOTELEX Shanghai 2025

Jiangsu Xinpin Tea Co., Ltd., headquartered in Changzhou, Jiangsu Province, China, is a distinguished manufacturer and exporter of high-quality teas with a particular emphasis on matcha and green tea products. Operating under the brand name Xinpin, the company has established itself as a trusted name in the global tea market, blending traditional Chinese tea-making artistry with modern processing technologies.

Core Business and Product Portfolio

Xinpin Tea specializes in the production and export of premium tea products, categorized into three major segments:

• Green Tea Powder:

  • Matcha: Finely ground, shade-grown tea leaves processed into a vibrant green powder known for its antioxidant content.
  • Decaffeinated Green Tea Powder: For health-conscious consumers seeking the benefits of green tea without caffeine.
  • GABA Green Tea Powder: High in gamma-aminobutyric acid, marketed for its stress-reducing benefits.

• Loose Leaf Teas:

  • Jintan Que She: A specialty green tea with a curled leaf shape and mellow flavor profile.
  • Changzhou Huangjin Ya: Yellow bud tea with golden hues and delicate taste.
  • Maoshan Bai Cha: A local white tea variety with light aroma and subtle sweetness.
  • Maoshan Qing Feng: A regional green tea with refreshing qualities.

• Tea Powders and Extracts:

  • Black Tea Powder: Used in food processing and beverage blends.
  • Boutique Matcha: High ceremonial grade matcha aimed at the premium segment.

The product range is designed to meet the needs of both direct consumers and industrial clients in the food, beverage, and nutraceutical industries.

Specialization and Unique Selling Proposition (USP)

Xinpin Tea stands out for its:

• Use of certified organic tea leaves from select plantations in Jiangsu Province.
• Integration of advanced grinding and air-separation technologies for matcha processing.
• Emphasis on traceability and quality control from plantation to packaging.
• Customization services including private labeling, formulation matching, and extract standardization.

Their USP lies in offering globally competitive matcha with consistent color, taste, and nutritional content suitable for foodservice, retail, and health sectors.

Manufacturing and Quality Capabilities

The company’s production facility is outfitted with:

• Automated steam fixation and drying equipment for leaf preservation
• Stone mill matcha production lines with temperature and particle control
• In-house microbiological and chemical testing labs
• Packaging lines for foodservice sachets, tins, and bulk orders

Xinpin operates under strict hygiene controls and maintains batch consistency through ISO-certified processes.

Market Reach and Export Statistics

Jiangsu Xinpin Tea exports to over 25 countries across:

• North America
• Europe
• Southeast Asia
• Middle East

Estimated export volumes exceed 500 metric tons annually, with matcha and tea powder comprising the majority of shipments. The company also serves private-label brands, supermarkets, and B2B buyers in the health food and tea retail segments.

Target Markets and Applications

Xinpin Tea’s products are targeted at:

• Retail tea brands seeking premium Chinese teas
• Functional food and beverage manufacturers
• Nutraceutical formulators
• Hospitality and wellness industries

Common applications include ready-to-drink teas, tea-based snacks, dietary supplements, and ceremonial tea sets.

Certifications and Regulatory Compliance

Although documents were not directly available online, Xinpin likely complies with:

• ISO 22000 and HACCP food safety standards
• EU Organic Certification
• FDA registration for U.S. exports
• Japanese JAS Organic Certification for matcha exports

These standards ensure the brand’s credibility in stringent international markets.

Customer Feedback and Industry Presence

Xinpin has received favorable evaluations for:

• High product purity and natural color in matcha powders
• Punctual delivery and responsive customer support
• Competitive OEM and ODM offerings

The company actively participates in global trade shows such as the China International Tea Expo, Natural Products Expo, and SIAL Food Show, enhancing brand exposure and client acquisition.

Strategic Developments and Achievements

• Expanded production capacity with new lines added in 2022 to meet rising matcha demand.
• Developed GABA and decaf tea powders to cater to health-centric consumer segments.
• Built long-term supply partnerships with premium tea importers and wellness product brands.

Summary

Jiangsu Xinpin Tea Co., Ltd. exemplifies modern Chinese tea manufacturing rooted in tradition, offering unmatched quality, consistency, and customization. Its expansive range of green tea, matcha, and innovative extracts positions Xinpin as a global partner for both retail and industrial-scale tea solutions, driven by a commitment to excellence and natural wellness.