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Exhibiting at HOTELEX Shanghai 2025

7.2L63
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Grain-Based Rice Noodles: Jiangxi Rice Noodles, Buckwheat Rice Noodles, Black Rice Noodles, Sorghum Rice Noodles, Corn Rice Noodles

Seasoning Packets: Compound Sauces, Custom Flavor Packets

Jiangxi Shenglv Food Co., Ltd., based in Yichun, Jiangxi Province, China, is a specialized manufacturer and exporter focused on the development and production of traditional Chinese rice noodles and associated flavoring products. The company has gained a strong reputation in both the domestic and international markets by emphasizing natural, grain-based ingredients and regional authenticity.

Core Business and Product Portfolio

Shenglv Food primarily produces a diverse range of grain-based rice noodles and complementary seasoning solutions. Its main offerings include:

  • Grain-Based Rice Noodles:

    • Jiangxi Rice Noodles (signature product)
    • Buckwheat Rice Noodles
    • Black Rice Noodles
    • Sorghum Rice Noodles
    • Corn Rice Noodles
  • Seasoning Packets:

    • Compound Sauces customized for specific regional tastes
    • Custom Flavor Packets included in instant rice noodle packs

These products are tailored for ready-to-cook and ready-to-eat formats, targeting convenience food segments while preserving the authentic taste of Jiangxi's traditional culinary heritage.

Specialization and Unique Selling Proposition (USP)

Jiangxi Shenglv’s core USP lies in its dedication to natural and nutritious ingredients sourced from local farms, ensuring food traceability and quality. Their production emphasizes whole-grain formulas and gluten-free alternatives, aligning with rising global demand for health-oriented foods.

The company is also known for its expertise in replicating regional flavor profiles through its proprietary compound seasoning packs, allowing international consumers to experience authentic Jiangxi cuisine.

Financial and Operational Performance

Though specific financial figures are not publicly disclosed, the company’s participation in regional trade shows and its verified export presence on platforms such as Alibaba and its official website suggest mid-scale manufacturing capacity and expanding market penetration.

Export and Shipment Activity

Shenglv Food has increased its international visibility in recent years, with exports focused on Southeast Asia, East Asia, and niche health food markets in North America. Buyer activity on trade platforms confirms a growing demand for their rice noodle products in overseas Chinese supermarkets and specialty food stores.

Target Market

Jiangxi Shenglv targets:

  • Importers and distributors of Asian and Chinese specialty foods
  • Supermarkets and grocery chains with ethnic food aisles
  • Instant noodle brands seeking OEM solutions
  • Health-conscious consumers seeking gluten-free and whole-grain noodles

Manufacturing and Infrastructure

The company operates a fully integrated production facility in Jiangxi that handles:

  • Grain selection and washing
  • Noodle forming, drying, and packaging
  • Flavor packet formulation and integration
  • Quality testing under food-grade safety standards

Its supply chain is designed to accommodate both bulk and retail packaging needs for domestic and international markets.

Certifications and Quality Compliance

Jiangxi Shenglv Food maintains compliance with the following food safety and export-related certifications:

  • ISO 22000: Food Safety Management Systems
  • HACCP: Ensuring rigorous quality control during production
  • QS (China Quality Safety): Certification mandatory for processed foods in China

These certifications support its positioning as a reliable food exporter in regulated markets.

Customer Feedback and Recognition

Customer reviews and distributor feedback highlight high satisfaction levels regarding the flavor authenticity, texture quality, and convenience of Shenglv’s rice noodle products. Repeat international orders and expanding product lines reflect positive market response.

Major Achievements

  • Development of over 10 proprietary rice noodle blends using various grains
  • Consistent participation in Jiangxi and national Chinese food expos
  • Secured long-term contracts with Asian food distributors in multiple countries
  • Expansion into health food categories with non-GMO and high-fiber noodle offerings

Jiangxi Shenglv Food Co., Ltd. continues to leverage traditional recipes with modern food processing technologies, offering a bridge between cultural heritage and contemporary food preferences across global markets.