Exhibiting at International Food & Drink Event (IFE) 2025

Joe & Seph’s Gourmet Popcorn, based in London, United Kingdom, is an award-winning artisan producer of gourmet popcorn and caramel sauces. Since launching in 2010, the brand has become a benchmark for luxury snacking in the UK and internationally, recognized for its chef-crafted recipes, air-popped corn, and commitment to using natural ingredients. Joe & Seph’s products are stocked in over 20 countries and featured by leading retailers, airlines, and high-end hospitality venues.

Core Business and Offerings

Joe & Seph’s specializes in gourmet popcorn and handcrafted caramel sauces. The business model encompasses direct-to-consumer sales via its website, retail and wholesale partnerships, corporate gifting, and international export. All products are handmade in small batches at their London-based kitchen.

Product Portfolio

• Gourmet Popcorn Flavours:

  • Salted Caramel
  • Caramel & White Chocolate
  • Maple Syrup & Roasted Pecan
  • Mature Cheddar Cheese
  • Goat’s Cheese & Black Pepper
  • Gin & Tonic Popcorn
  • Toffee Apple & Cinnamon

• Caramel Sauces:

  • Classic Caramel Sauce
  • Chocolate Caramel Sauce
  • Sticky Toffee Sauce
  • Orange Marmalade Caramel Sauce
  • Toffee Apple Caramel Sauce

• Chocolate Popcorn Bites:

  • Milk Chocolate Popcorn Bites
  • Dark Chocolate Popcorn Bites
  • White Chocolate with Raspberry Popcorn Bites

• Seasonal & Gifting Collections:

  • Advent Calendars
  • Easter Egg Popcorn Treats
  • Custom Gift Boxes

All popcorn is air-popped and made using 100% natural ingredients. Over 80 unique flavours are offered, many inspired by desserts, cheeses, and classic cocktails.

Specialization and Unique Strengths

Joe & Seph’s stands out due to:

• Air-Popped Technique: Reduces fat and enhances flavor infusion
• Gourmet Ingredients: Uses British butter, Belgian chocolate, and natural flavorings
• Triple-Coating Process: Enhances texture and flavor layering
• Family-Owned Innovation: Recipes created by the founder, Joe Sopher, a trained chef and food enthusiast

The brand is known for its multi-sensory eating experience — where flavors unfold in sequence. This culinary focus has earned the company over 90 Great Taste Awards, more than any other popcorn brand in the UK.

Financials

Joe & Seph’s is privately owned, but industry reports and interviews suggest a strong financial trajectory:

• Revenue Estimate: £3–5 million annually (as of latest available data)
• Retail Distribution: Over 3,000 outlets including Selfridges, Waitrose, Harvey Nichols, John Lewis, and WHSmith
• Export Market: Products shipped to 20+ countries, including UAE, Japan, South Korea, USA, and across Europe

The company has experienced double-digit annual growth, driven by new flavor innovation, seasonal products, and high-end corporate gifting.

Shipment Records

Joe & Seph’s actively exports its product line globally:

• International Presence: Distributed in luxury hotels, airport lounges, and duty-free shops
• Airline Partnerships: Served on British Airways, Emirates, and Virgin Atlantic
• Customs-Compliant Labelling: All export products adapted for local regulatory standards
• E-commerce Logistics: Efficient domestic and international shipping via online store and third-party platforms

Target Market

• Premium Retail Consumers looking for gourmet, artisanal snacks
• Corporate Clients seeking high-end gifting solutions
• Travel & Hospitality Sector with demand for unique in-flight and minibar snacks
• Foodies and Health-Conscious Consumers preferring air-popped, gluten-free, natural products
• Export Distributors in luxury food and beverage categories

Capabilities

Joe & Seph’s operates a fully equipped production kitchen in London, with the capacity to:

• Produce 15,000+ bags per day across flavors and formats
• Offer Private Label and Custom Flavour Development for B2B partners
• Serve Bulk Orders for Events, Retail, and Corporate Gifting
• Create Seasonal SKUs for Christmas, Valentine’s Day, Easter, and other retail calendar moments

Their production and packaging processes meet high standards for both food safety and product presentation.

Certifications and Compliance

• SALSA Certification: Ensures food safety and traceability
• Vegetarian & Gluten-Free Options: Most popcorn flavors meet dietary needs
• Allergen Declaration & Labelling: FSA-compliant packaging
• Fully Recyclable Packaging: Supports the company’s sustainability objectives

These certifications allow Joe & Seph’s to meet requirements for major retailers and international distributors.

Achievements and Recognition

• 90+ Great Taste Awards from the Guild of Fine Food
• Named Best Confectionery & Snacks Product at the Food & Drink Expo
• Products featured on BBC’s Dragons’ Den and ITV's This Morning
• Selected for Top 100 UK SME Exporters by The Telegraph
• Frequent appearances at UK and global food exhibitions including IFE London and ISM Cologne

Customer Testimonials

Joe & Seph’s enjoys a strong customer base with positive feedback across all platforms:

• Trustpilot Rating: 4.8/5 from verified buyers
• Reviews highlight:
  • “Melt-in-your-mouth quality”
  • “Innovative, addictive flavours”
  • “Perfect for premium gifting”

Social media also plays a significant role in customer interaction, with high engagement on Instagram and Facebook due to visually appealing packaging and creative flavor announcements.

Joe & Seph’s continues to lead the UK gourmet popcorn market with an unwavering focus on culinary craftsmanship, premium ingredients, and international expansion, redefining the snacking experience for a discerning global audience.