Jones Producers Cooperative is a community-led food and beverage manufacturing entity based in Jones, Isabela, Philippines. It specializes in the production of functional fermented beverages and fruit-based drinks that combine indigenous knowledge with modern health trends. With its flagship brand GIN‑C, the cooperative stands as a model of inclusive agripreneurship, promoting health, sustainability, and rural economic development.
Company Overview
Founded and managed under the leadership of Dr. Joel Reyes, the Jones Producers Cooperative is a registered multi-purpose cooperative comprising local farmers and food processors. The cooperative utilizes regionally grown turmeric, calamansi, mango, and ginger to develop products that serve both nutritional needs and market demands for functional drinks.
It is supported by local LGUs, the Department of Agriculture, and DTI-Isabela, and operates under a valid FDA License to Operate (LTO) approved on 09 August 2023, valid until 19 October 2028.
Product Portfolio
The Cooperative’s primary product lines are centered around natural fermentation and native fruit extracts:
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GIN‑C Juice Drink:
- A naturally fermented beverage made with turmeric, ginger, and calamansi
- Offered in 250ml and 500ml variants
- Known for its antioxidant and immunity-boosting benefits
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Calamansi Juice
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Turmeric Juice
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Mango Juice Concentrate & Processed Mango Products
Products are bottle-packed, shelf-stable, and prepared using HACCP-aligned methods for hygiene and safety.
Certifications & Compliance
- FDA Philippines Licensed (LTO Issued August 2023)
- Compliant with DTI’s SME Development Standards
- Process development and quality testing supported by DOST Region II Food Innovation Center
Export & Financial Footprint
While primarily serving the domestic market, Jones Producers Cooperative has received institutional and government support for scaling production:
- In 2023, the Provincial Government of Isabela procured 30,770 bottles of GIN‑C Juice Drink at ₱65 per bottle
- Total contract value: ₱1,999,050 (~USD 36,000)
- Monthly production capacity: 3,000–5,000 bottles
- Distribution through LGU-led health programs, pasalubong centers, and small retailers
The cooperative is actively preparing for exports to OFW-dense markets such as UAE and Singapore via DTI trade facilitation.
Target Market
- Health-conscious consumers looking for natural functional drinks
- Government and NGO nutrition programs
- OFW and Filipino health product importers
- Farmers’ markets and regional trade expos
The cooperative’s value proposition includes affordability, traceability, and social impact — making it ideal for ethical and health-focused buyers.
Manufacturing & Facility Capabilities
- Location: Jones, Isabela
- Process:
- Natural fermentation
- Flash pasteurization
- Manual and semi-automated bottling
- Packaging:
- PET bottles with tamper-evident seals
- Customized labels with health benefit disclosures
Unique Selling Points
- Fermentation-Based Health Drink: Among the few in the Philippines offering naturally fermented turmeric-calamansi-ginger drinks
- Inclusive Model: Cooperative ownership boosts farmer income and community sustainability
- Scientifically Validated: Products developed and improved with DOST technical support
- Institutional Partnerships: Ongoing supply partnerships with LGUs and health departments
Customer Testimonials
“GIN‑C is not just delicious — it’s a health drink with real science and heart behind it. A must-have in every household.”
— Nutritionist, Isabela Provincial Health Office
“We now use GIN‑C in our daily wellness program at the barangay. Affordable and effective.”
— Barangay Captain, Region II
Achievements & Recognition
- Recognized by DTI Region II as a functional beverage pioneer
- Featured in PIA and Brigada News for innovation in community-based processing
- 30,000+ bottles distributed in health campaigns across Isabela province in 2023
- Consistent support from LGUs, FDA, and DOST for R&D and production enhancement
Jones Producers Cooperative sets a national benchmark for how community-based enterprises can scale health, inclusivity, and profitability through value-added agriculture.