Exhibiting at International Food & Drink Event (IFE) 2025

KEBS on Rollin!, operating under the brand name KEBS, is an innovative Polish food company revolutionizing the frozen convenience food sector with a modern approach to traditional kebab meals. Known for its youth-centric branding, dynamic marketing, and bold product line, KEBS has gained national popularity as a go-to solution for quick, protein-rich meals that appeal to health-conscious and flavor-seeking consumers.

Positioned at the intersection of street food culture and clean-label innovation, KEBS targets both direct-to-consumer markets through its e-commerce platform and B2B distribution across Poland and other European countries.

Core Product Range

The KEBS product lineup focuses exclusively on seasoned chicken kebab, packaged for quick preparation and broad market appeal:

• KEBS Classic

  • Traditional seasoned chicken kebab strips
  • Designed for easy use in wraps, rice bowls, and salads

• KEBS Spicy

  • A fiery twist on the classic, catering to spice lovers
  • Marinated in a proprietary blend of hot spices

• KEBS Free

  • Gluten-free and additive-free chicken strips
  • Appeals to allergen-sensitive and clean-eating consumers

• KEBS Fit&Sleek

  • Low-fat, high-protein version of their chicken kebab
  • Tailored for athletes, fitness enthusiasts, and weight-conscious buyers

All products are:

• Made from Polish chicken
• Packaged in frozen, ready-to-cook formats
• Free from artificial preservatives (except for standard flavor-stabilizing techniques where applicable)

Brand and Market Positioning

The KEBS brand is built around a high-energy, rebellious tone—often using colorful, Gen Z-focused language, visual storytelling, and street culture references to engage a younger demographic.

KEBS is recognized for:

• Viral marketing on TikTok and Instagram
• Limited-edition drops and flavor launches
• A vibrant e-commerce store with nationwide delivery

Their slogan, “KEBS ON ROLLIN!”, reflects the brand’s philosophy of food that’s fast, flavorful, and on-the-go.

Target Markets and Distribution Channels

KEBS primarily targets:

• Millennials and Gen Z consumers
• Fitness and gym-goers
• Busy urban professionals
• Online food shoppers

The brand distributes through:

• Its official e-commerce platform (https://kebsonrollin.pl/)
• Selected retail and convenience stores in Poland
• Online grocery marketplaces and fitness nutrition portals

While most operations are concentrated in Poland, the company has begun testing international logistics models for EU-wide delivery in key markets such as Germany, Czech Republic, and Austria.

Operational Capabilities

Though detailed manufacturing data is limited, KEBS is known to:

• Source chicken from certified Polish farms
• Use food-safe freezing and vacuum-seal packaging
• Operate with a centralized production and distribution model

Their logistics system is optimized for 48-hour delivery nationwide and uses thermally secure packaging for direct-to-doorstep frozen product delivery.

Quality and Compliance

The company focuses heavily on:

• Allergen transparency
• Clean-label processing
• Nutritional value per 100g displayed on all SKUs

While formal certifications (e.g., HACCP, ISO) were not publicly verified, KEBS emphasizes EU-compliant production practices and has built consumer trust through ingredient transparency and visible nutrition labeling.

Digital and Social Media Presence

KEBS stands out in the Polish food market for its engaging social media strategy:

• Instagram (@kebsonrollin)

  • High-quality food visuals and product drops

• TikTok

  • Trend-driven content, product demos, and influencer collaborations

• YouTube

  • Brand videos including the popular “Kargowa Przejęta” campaign:
    Watch here

• Facebook

  • Community engagement, contests, and customer stories

Their viral marketing approach has driven substantial growth in brand visibility among younger consumers and has helped foster a cult-like following.

Customer Feedback and Market Sentiment

“Fast to prepare, protein-packed, and it actually tastes like street food. KEBS changed my post-gym meals.” – Verified Online Buyer
“Loved the spicy one! Finally, something bold in the frozen aisle.” – Customer via Instagram Poll

KEBS has gained traction not only as a product but also as a lifestyle brand associated with convenience, boldness, and authenticity.

Notable Achievements

• Recognized as one of the most socially engaging frozen food brands in Poland (based on interaction rates across TikTok and Instagram)
• Expanded product portfolio to four specialized SKUs within two years
• Nationwide cold-chain distribution network
• Over 1 million portions sold (based on self-published brand statistics)

With its youthful energy, bold flavors, and disruptive branding, KEBS on Rollin! continues to redefine what frozen fast food can look like—bridging the gap between traditional kebabs and modern, health-conscious consumer demands.