Serendib Global Foods Ltd is a UK-based importer, distributor, and wholesaler of multicultural food and beverage products. Headquartered in Witney, United Kingdom, the company plays a vital role in serving the growing demand for ethnic and specialty food items, particularly from South Asian and Southeast Asian origins. With a strong commitment to quality, customer satisfaction, and culturally authentic offerings, Serendib Global Foods has established a solid foothold in the UK’s diversified FMCG sector.
Core Business and Product Portfolio
Serendib Global Foods specializes in the import and wholesale distribution of premium international food brands, primarily focused on Asian and tropical food segments. Their comprehensive product range includes:
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Beverages:
- Ari Blueberry White Tea
- Ari Fruit Punch
- Ari Green Tea and Plum
- Mr P’s Bubble Tea range
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Bakery Products:
- Baker Street Brown Bread (Sliced)
- Baker Street Rye & Wheat Bread
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Snacks and Savouries:
- Munchee Lemon Puff
- Chipoys Tortilla Chips
- Hotatoes flavored potato snacks
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Confectionery and Health Bars:
- Mar Baker Giant Bar Tropical
- Mar Baker Giant Bar Berry
- Y-go Y-go fruit snacks
This curated portfolio reflects the company’s intent to offer health-conscious and globally inspired food products to a wide customer base.
Specialization and Unique Selling Proposition (USP)
- Multicultural Food Focus: Strong representation of Sri Lankan, Indian, and Asian-inspired product lines catering to diasporic communities and fusion food enthusiasts.
- Exclusive Distributorships: Holds exclusive UK rights for multiple international food brands.
- Customer-Centric Approach: Offers multilingual support and targeted product education for retail buyers and ethnic store operators.
- Online and Offline Retail Models: Sells directly to consumers through online channels and supplies independent supermarkets and ethnic food stores.
Market Position and Business Reach
Serendib Global Foods has built a strong B2B and B2C presence across the UK, particularly in cities with large South Asian populations such as London, Birmingham, Leicester, and Manchester.
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Distribution Channels:
- Independent retail stores and ethnic supermarkets
- Foodservice providers and specialty wholesalers
- Direct-to-consumer via e-commerce and online platforms
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Operational Scale:
- Estimated 300+ SKUs across categories
- Active presence in over 100 retail outlets and cash & carry chains
- Growing base of repeat B2B buyers across the UK and EU
Leadership and Strategic Vision
The company is led by Dr. Don Priyanka Niroshan Kahawe, a visionary entrepreneur with a background in global trade, supply chain management, and community-based business building. Under his leadership, Serendib Global Foods continues to expand its footprint through strategic brand partnerships and customer engagement.
Supply Chain and Logistics
- Warehousing: Operates from a distribution center in Witney, ensuring fast and efficient deliveries across the UK.
- Sourcing Countries: Products are sourced primarily from Sri Lanka, India, the USA, and selected European partners.
- Inventory Management: Utilizes modern warehouse and order management systems to optimize stock rotation and minimize spoilage.
Compliance and Certifications
Though specific certifications were not publicly listed, Serendib Global Foods complies with standard UK food safety and regulatory norms:
- FSA Registration – Ensures all imported products meet UK standards for labeling, safety, and allergen declarations.
- Product Traceability – Implements traceability protocols across its imported food items.
- Vegan/Vegetarian and Halal Options – Offers products catering to specific dietary requirements in multicultural markets.
Brand Representation and Partnerships
Serendib Global Foods represents a number of recognized food and beverage brands:
- Y-go Y-go (Fruit snacks)
- Gallacto (Dairy-based drinks and snacks)
- Hotatoes (Savory snacks)
- Mr P’s Bubble Tea (RTD beverages)
These brands have shown consistent popularity in ethnic retail chains and online marketplaces in the UK.
Community Engagement and Customer Feedback
- Regular participant in food expos, ethnic community events, and tasting booths across the UK.
- Receives positive reviews for authentic taste, value-for-money pricing, and responsive customer service.
- Customers particularly highlight the freshness and nostalgic flavor of Sri Lankan snacks and bakery goods.
Growth Trajectory and Future Plans
- Digital Expansion: Plans to scale up its e-commerce capabilities to serve customers across Europe.
- Brand Portfolio Growth: Actively seeking to onboard new health-oriented and organic product lines.
- Private Label Development: Exploring opportunities to launch in-house brands tailored to UK market tastes.
Serendib Global Foods Ltd stands out as a reliable and culturally rich importer and distributor, contributing to the UK’s diverse food culture while supporting diaspora communities and promoting cross-cultural culinary exchange.
