Kinjirushi Sales Co., Ltd., headquartered in Nagoya, Japan, is a globally renowned manufacturer and exporter of authentic wasabi products and Japanese condiments. With a heritage dating back to 1929, the company has played a pioneering role in the commercialization of wasabi, maintaining its commitment to tradition while embracing innovation and global distribution. Operating under the premium brand Kinjirushi, the company is trusted by professional chefs, sushi chains, and foodservice distributors worldwide.
Core Business and Product Portfolio
Kinjirushi specializes in a broad spectrum of wasabi-based and Japanese seasoning products. Their portfolio includes:
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Wasabi Products:
- Grated Wasabi (Frozen)
- Powdered Wasabi
- Wasabi Paste in Tube
- Chopped Wasabi (Kizami Wasabi)
- Mini Wasabi Sachets for foodservice and retail
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Japanese Seasonings:
- Grated Ginger
- Horseradish
- Japanese Mustard (Karashi)
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Other Specialty Products:
- Yuzu Juice (100% Japanese origin)
- Wasabi Graters
- Wasabi-Infused Health Supplements
- Wasabi-Based Skincare and Cosmetics
Kinjirushi maintains strict standards in product formulation and preservation, ensuring authentic flavor and optimal performance in culinary applications.
Unique Selling Proposition (USP)
Kinjirushi’s competitive edge is defined by:
- Direct access to premium Japanese wasabi farms, including rare hon-wasabi (true wasabi)
- Proprietary cryogenic freezing and flavor-retention technology for grated wasabi
- In-house R&D for foodservice and industrial applications
- A strong focus on traceability and safety compliance
- Extensive experience with OEM and co-branding solutions for global partners
Global Market Reach and Export Insights
Kinjirushi is a major exporter of wasabi and Japanese condiments to over 30 countries. Its products are widely distributed in:
- North America: United States, Canada
- Asia-Pacific: South Korea, Singapore, Taiwan, Australia
- Europe: France, UK, Germany, Netherlands
Export data and industry insights suggest:
- More than 180 international B2B shipments per year
- Top-selling SKUs in international markets include Wasabi Tube, Frozen Grated Wasabi, and Kizami Wasabi
- Export volumes are dominated by foodservice portions for sushi restaurants, and retail SKUs for Japanese food aisles in supermarkets
Kinjirushi’s wasabi products are used by prominent sushi chains and premium Japanese cuisine establishments globally.
Financial and Operational Overview
Though financial figures are not publicly disclosed, Kinjirushi’s operational scale indicates:
- Annual turnover estimate: USD 20–30 million
- Multiple production plants in Japan equipped with HACCP-certified facilities
- Export-grade cold chain and nitrogen freezing systems
- Workforce: Over 200 employees including food scientists, plant operators, and global sales representatives
Certifications and Quality Assurance
Kinjirushi adheres to the highest food safety and quality standards:
- HACCP Certification
- ISO 22000 Certification
- FDA Registration (for North America)
- EU Compliance Certifications for plant-based and condiment exports
- Adherence to Japanese Agricultural Standards (JAS)
Regular audits and third-party testing ensure consistent product integrity across global shipments.
Target Market and Distribution Channels
Kinjirushi serves a diverse customer base including:
- Sushi and Japanese restaurant chains
- Foodservice distributors
- Retail grocery chains with ethnic or gourmet sections
- OEM clients producing Japanese bento, meal kits, or sauces
- Health and wellness distributors for wasabi-based supplements
The company offers both bulk formats (1kg+ for chefs) and retail packaging (30g–50g tubes), with private-label packaging support.
Infrastructure and Capabilities
- Advanced cryo-freezing lines for real wasabi preservation
- Automated tube-filling and sachet packaging lines
- In-house R&D and culinary applications lab
- Logistics and export team experienced with customs regulations globally
- Multilingual documentation and support for ingredient declarations and COAs
Customer Testimonials and Industry Feedback
Kinjirushi is widely respected for authenticity and reliability:
- “The closest product to freshly grated wasabi available outside Japan.” – Michelin-Star Chef, France
- “Reliable service and global regulatory compliance.” – U.S. Food Distributor
- “Wasabi tube remains a best-seller for its clean flavor and consistency.” – Gourmet Retailer, Singapore
The brand is also a preferred choice for high-end culinary schools and chef training programs.
Marketing, Media, and Engagement
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Kinjirushi Sales Co., Ltd. continues to preserve the legacy of traditional Japanese wasabi while innovating for global culinary markets. Its blend of authenticity, technological precision, and customer focus makes it a global leader in the premium condiment industry.
