Exhibiting at Thaifex - Anuga Asia 2025

The Krajowy Ośrodek Wsparcia Rolnictwa (KOWR), also known as the National Support Centre for Agriculture, is a Polish governmental agency under the Ministry of Agriculture and Rural Development. It plays a pivotal role in shaping the country’s agri-food export strategy and promoting Polish food globally through its flagship campaign, "Poland Tastes Good".

Core Mission

KOWR is mandated with the development and modernization of Poland’s agricultural sector, with a strong emphasis on:

• Supporting Polish agricultural and food exporters
• Promoting Polish food products in foreign markets
• Managing state-owned agricultural properties
• Overseeing food reserves and food security logistics

Its activities span across strategic international trade promotion and ensuring robust domestic agricultural policy implementation.

Programmes and Offerings

KOWR’s initiatives include:

• "Poland Tastes Good" Campaign:

  • A global promotional brand created to support Polish food and beverage exports
  • Aimed at enhancing the image of Poland as a supplier of high-quality, safe, and flavorful agri-food products

• Trade Promotion Activities:

  • Organizes national pavilions at international food fairs such as Anuga (Germany), SIAL (France), and Gulfood (UAE)
  • Facilitates B2B matchmaking events between Polish producers and foreign buyers
  • Publishes sectoral guides and product catalogues for export

• Exporter Assistance Services:

  • Maintains exporter databases and directories
  • Provides consulting and advisory support to agri-food businesses entering international markets

• Agri-Food Market Research:

  • Publishes analytical reports on global agri-food trends and Poland’s market share in key export destinations

Strategic Impact

KOWR has demonstrated measurable success in advancing Poland’s food export footprint:

• Polish agri-food exports reached EUR 47.6 billion in 2022, with nearly 80% directed to EU countries
• Poland ranks among Europe’s top five exporters of poultry, apples, dairy, and baked goods
• KOWR-led pavilions at trade events have increased buyer exposure to over 600+ Polish exporters annually

Target Stakeholders

KOWR engages with:

• Polish agri-food manufacturers seeking to expand abroad
• Foreign importers and distributors looking for new supply sources
• Governmental and trade bodies supporting bilateral food trade
• Consumers through digital and physical marketing of Polish brands

Capabilities

• Government-backed international representation in trade missions and events
• Digital export tools and databases (e.g., product directories, exporter search engine)
• Brand identity development for Poland’s national food positioning
• Collaborations with Polish embassies and trade attachés globally

Certifications and Compliance

KOWR ensures that companies under its promotional umbrella comply with:

• EU food safety standards
• Veterinary and phytosanitary regulations
• Geographical indication protections and quality labeling schemes

Its participation guarantees that Polish food producers promoted through the agency meet all export-readiness benchmarks.

Industry Recognition

• Official host of the "Poland Tastes Good" stands at over 20 international trade shows annually
• Endorsed by the Polish Ministry of Agriculture and Rural Development
• Recognized contributor to Poland’s rise in the European agri-food export rankings

Major Achievements

• Successfully launched and managed “Poland Tastes Good” brand, now recognized in over 40 countries
• Enabled Polish SME exporters to access key markets like UAE, South Korea, Vietnam, and the USA
• Played a crucial role in doubling Poland’s food export value over the last decade
• Hosts Poland’s presence at SIAL Paris, Anuga Cologne, Gulfood Dubai, and Foodex Japan, among others

The National Support Centre for Agriculture (KOWR) continues to be a cornerstone of Poland’s agri-food economic diplomacy, ensuring that Polish food products earn visibility, trust, and market share across the globe.