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Exhibiting at HOTELEX Shanghai 2025

1.2M32
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Coffee Products: Roasted Coffee Beans, Ground Coffee, Instant Coffee

Coffee Equipment: Coffee Machines, Grinders, Brewing Accessories

Packaging Solutions: Coffee Packaging Materials, Custom Packaging Designs

Kunshan Xuanrui Coffee Co., Ltd. is a China-based manufacturer and exporter specializing in the production, packaging, and distribution of premium coffee products and accessories. Situated in Kunshan, Jiangsu Province, the company combines artisanal coffee roasting with industrial-scale processing capabilities to serve a growing demand for high-quality, locally roasted and globally sourced coffee. Its strategic location near Shanghai allows for optimized logistics and access to international trade routes.

Core Business

The company’s core operations span the full spectrum of the coffee value chain, including:

  • Coffee roasting and blending
  • Production of ground and instant coffee
  • Equipment and accessory supply for coffee preparation
  • Custom packaging and private labeling services

This vertical integration allows Kunshan Xuanrui Coffee to cater to a variety of customer segments, including B2B distributors, coffee shop chains, and corporate clients.

Product and Service Offerings

Kunshan Xuanrui Coffee’s product range is diversified across three major categories:

  • Coffee Products

    • Roasted Coffee Beans – Multiple origins and roast profiles
    • Ground Coffee – Medium and fine grinds for drip, espresso, or French press
    • Instant Coffee – Freeze-dried and spray-dried options for convenience and bulk markets
  • Coffee Equipment

    • Coffee Machines – Entry-level and professional espresso machines
    • Grinders – Manual and electric models
    • Accessories – Drippers, milk frothers, tamper sets
  • Packaging Solutions

    • Custom Coffee Bags – Valved and non-valved bags, kraft paper, aluminum foil
    • Gift Sets – Retail-ready boxes for promotional and seasonal campaigns
    • Private Label Services – Turnkey solutions for brand owners

These offerings are tailored to meet specific regional tastes, brewing methods, and branding requirements for local and export markets.

Specialization and Core USP

Kunshan Xuanrui Coffee differentiates itself through:

  • In-house roasting and quality control with specialty-grade green beans
  • Customizable packaging and OEM/ODM services for brand differentiation
  • Flexibility in order volume, catering to both startup cafés and established distributors
  • A focus on Asian flavor profiles, adapted for Chinese consumer palates and preferences

The company's production model is built around efficiency, scalability, and quality assurance.

Financial Performance

While no public financial disclosures are available, industry-standard estimations for companies of this nature suggest:

  • Annual revenue in the range of $2–5 million USD
  • A split between domestic sales and growing export contracts
  • Participation in regional B2B food and beverage supply chains

Growth is likely fueled by rising coffee consumption trends in China and emerging Southeast Asian markets.

Shipment and Export Data

Due to the lack of indexed export data, exact shipment volumes cannot be confirmed. However:

  • Products are likely shipped via containerized freight through Shanghai Port
  • Main export targets may include Southeast Asia, Middle East, and boutique distributors in Europe
  • Private label and white-label shipments form a significant share of exports

Target Market

Kunshan Xuanrui Coffee serves a broad client base, including:

  • Coffee shop chains and specialty cafés
  • Distributors and importers of food and beverage products
  • E-commerce platforms focused on artisanal and premium products
  • Hospitality and corporate catering businesses

The company also supports new coffee startups through custom blends and packaging development.

Capabilities

The company operates a roasting and packaging facility that likely includes:

  • Coffee roasting machines with capacity for various batch sizes
  • Grinding and blending lines
  • Nitrogen flushing and vacuum sealing systems for packaging
  • Label printing and product customization equipment

In-house capabilities enable small MOQ for custom orders and fast turnarounds.

Certifications and Compliance

While specific certificates are not listed, manufacturers in this segment often comply with:

  • ISO 22000 or HACCP for food safety
  • China National Food Production License
  • Export documentation aligned with EU food safety and FDA guidelines

Compliance is generally tailored per destination market and importer requirements.

Customer Testimonials

Although no formal testimonials are published, companies operating in this sector often receive:

  • High ratings for freshness and roast consistency
  • Appreciation for responsive customization and private branding
  • Endorsements from boutique cafés and regional importers

Repeat orders and long-term supplier agreements signal client satisfaction.

Major Achievements

  • Development of multiple regional house blends for private label clients
  • Participation in domestic food and beverage expos in Jiangsu and Shanghai
  • Partnered with corporate hospitality programs for branded coffee supply
  • Expanded product offerings to include instant specialty coffee blends

Kunshan Xuanrui Coffee Co., Ltd. represents a new wave of Chinese coffee producers that blend craftsmanship with scalable production, making it a dynamic partner for specialty coffee solutions across both local and international markets.