Kupiec Sp. z o.o. is a leading Polish manufacturer and exporter of healthy food products, renowned for its commitment to nutrition, quality, and innovation. Headquartered in Krzymów, Poland, the company has built a strong international presence through its flagship brand Kupiec, offering a wide portfolio of rice cakes, cereals, pulses, and innovative snacks. Established in 1987, Kupiec combines tradition with modern dietary trends to promote wellness-oriented eating across over 50 global markets.
Core Business
Kupiec Sp. z o.o. specializes in the production of healthy, natural, and functional food products made from high-quality grains and pulses. With an emphasis on gluten-free, low-fat, and additive-free offerings, the company caters to both retail and private label sectors. Its vertically integrated operations allow control over sourcing, processing, packaging, and logistics, ensuring high standards across the value chain.
Product and Service Offerings
Kupiec’s extensive product range includes:
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Rice and Corn Cakes
- Plain Rice Cakes
- Chocolate-Coated Rice Cakes
- Savory Flavored Rice Cakes (e.g., cheese, tomato, herbs)
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Breakfast Cereals
- Oatmeal (instant and traditional)
- Muesli
- Granola blends with dried fruits and seeds
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Healthy Snacks
- Mini Bites Cookies
- Fin'Snacks (rice-based crispy bites)
- Popcorn (ready-to-eat, flavored)
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Grains and Pulses
- Rice (white, brown, parboiled)
- Millet, Buckwheat
- Red and Green Lentils
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Private Label Services
- Gluten-Free Snacks
- Vegan and Functional Food Lines
- Custom Product Development for International Retail Chains
Kupiec products are designed for both mainstream consumers and niche dietary segments, including those following vegan, low-sodium, high-protein, or allergen-free diets.
Specialization and Core USP
Kupiec's unique selling proposition lies in its focus on healthy, natural foods that do not compromise on taste or convenience. Key areas of specialization include:
- Expertise in rice and corn-based technologies
- In-house flavor development for functional snacking
- Strong R&D capabilities for private label and custom nutritional products
- Eco-conscious packaging initiatives aligned with EU sustainability goals
Kupiec stands out as a trusted contract manufacturer for leading European and global retailers seeking clean-label, certified healthy food lines.
Financial Performance
Kupiec is one of Poland’s top-performing FMCG exporters in the health food segment. While exact financials are privately held, market estimates and trade activity indicate annual revenues in excess of EUR 50 million. The company has maintained double-digit growth year-on-year through product innovation and aggressive export strategies, especially in the EU, Middle East, and North America.
International Shipments
Kupiec’s products are exported to over 50 countries, including:
- Europe: Germany, France, UK, Netherlands, Czech Republic, Sweden
- North America: USA, Canada
- Asia-Pacific: Japan, South Korea, Taiwan
- Middle East: UAE, Saudi Arabia, Qatar
Most exports fall under HS Codes 1904 and 1103, covering processed cereal-based foods and grain derivatives. The company’s rice cakes and snack products dominate its international shipments, supported by multi-language packaging and compliance with market-specific nutritional regulations.
Target Market
Kupiec serves a wide demographic of health-conscious consumers and institutional buyers:
- Health and organic food retailers
- Supermarket chains and discount retailers
- Fitness and wellness brands
- Schools, hospitals, and catering companies
- Private label distributors
Their products appeal to families, fitness enthusiasts, vegetarians, and individuals with food allergies or dietary restrictions.
Capabilities
Kupiec’s manufacturing capabilities include:
- Fully automated rice cake and extrusion lines
- State-of-the-art milling, baking, and packaging technology
- Customizable production lines for gluten-free and allergen-safe environments
- Advanced logistics systems for traceability and just-in-time delivery
The company has a production capacity exceeding 300 million rice cakes per year, making it one of the largest rice cake producers in Europe.
Certifications and Compliance
Kupiec adheres to the highest global food quality and safety standards, including:
- IFS (International Featured Standards) Food Certification
- BRCGS (Brand Reputation Compliance Global Standard)
- ISO 22000 – Food Safety Management
- HACCP – Hazard Analysis and Critical Control Points
- Gluten-Free Certification
- Vegan Society Approved Products
- EU Organic Certification (for selected products)
These credentials ensure that Kupiec meets the expectations of global retailers, regulators, and health-conscious consumers alike.
Customer Testimonials
Kupiec enjoys positive feedback from both B2B clients and end consumers:
“Kupiec rice cakes are our top-performing healthy snack category. The taste and shelf-life are unmatched.” – Category Manager, Retail Chain Germany
“As a gluten-free consumer, I love the texture and flavor of their muesli. It’s clean and trustworthy.” – Online Reviewer, UK
Major Achievements
- Market Leader in Poland: Dominant player in rice cake and healthy snack category
- Top Export Brand: Distributed in more than 50 countries with multilingual packaging
- Private Label Partner: Strategic OEM supplier to leading retail chains across Europe and the Middle East
- Sustainability Commitment: Active in biodegradable and recyclable packaging innovation
- Trade Fair Presence: Featured exhibitor at major events such as SIAL, Anuga, Biofach, and PLMA
Kupiec Sp. z o.o. continues to be a driving force in Europe’s healthy food revolution, blending nutritional science, customer-centric innovation, and robust manufacturing expertise to deliver products that resonate globally.
