Exhibiting at Thaifex - Anuga Asia 2025

Lai Li Hong Food Holdings Limited, based in Wan Chai, Hong Kong, is a distinguished player in the food manufacturing sector, specializing in high-quality snacks and baked goods. With decades of experience, the company has established a reputable presence in the regional and international markets, combining traditional recipes with innovative product development.

Core Business

The company’s main business revolves around the manufacture and export of long-shelf-life baked snacks and confectionery. Known for their wide variety of cookies, biscuits, and novelty gummies, Lai Li Hong caters to both OEM and branded segments. Its vertically integrated operations allow it to oversee every step from R&D to packaging and distribution.

Product and Service Offerings

Lai Li Hong’s diverse product catalog includes:

Cookies & Biscuits

• Premium Butter Cookies
• Chocolate Chip Cookies
• Sugar Cookies
• Shortbread Cookies
• Ginger Cookies

These products are typically distributed in retail-friendly tins and packs designed for gifting and mass consumption.

Gummies

• Themed Gummies: Officially licensed novelty products under global brands such as Hotwheels and Barbie, available in kid-friendly designs and flavors.

Baked Goods and Ingredients

• Long-life baked goods that appeal to international export markets.
• Bread spreads and sugar paper used in baking, sold to both foodservice providers and retail channels.

Specialization and Unique Selling Proposition

Lai Li Hong is recognized for its licensing partnerships with global IPs (e.g., Barbie, Hotwheels), allowing it to produce uniquely branded snack offerings that cater to children and families. This strategy enhances brand recall and shelf appeal in highly competitive snack food aisles.

Furthermore, the company maintains advanced packaging technologies and shelf-life optimization techniques, helping it deliver high-quality, hygienically sealed snacks suitable for international transit and retail.

Financial and Trade Data

While the company’s exact financial details are not publicly available, trade data and industry insights reveal its consistent participation in global supply chains:

• Primary Export Regions: Southeast Asia, Middle East, Europe
• Buyers: Large-scale importers, retail distributors, and private-label customers
• Trade Activity: Shipment records traced through customs and trade analytics platforms show exports of baked cookies, snack tins, and candy assortments in container-level quantities.

Target Market

Lai Li Hong’s products are positioned to appeal to:

• Retail chains and supermarkets
• Gift and seasonal snack buyers
• Children-focused product segments through novelty candies
• Private-label clients seeking quality assured bakery manufacturing

The company’s design-forward packaging and kid-friendly licensing allow it to stand out in regions with high demand for novelty food items.

Capabilities

• OEM/ODM Manufacturing for snacks and confectionery
• Licensed production under globally recognized IPs
• Advanced food-grade packaging lines
• In-house R&D for flavor innovation and shelf-life enhancement
• Bulk manufacturing with international shipping logistics

Certifications and Compliance

Although specific certifications like HACCP, ISO22000, or FDA registration are not listed on the website, Lai Li Hong’s engagement with international retail partners suggests compliance with major global food safety and quality assurance protocols.

Customer Recognition

The presence of licensed global brands such as Hotwheels and Barbie on their products indicates the company’s strong reputation and trustworthiness in fulfilling branded manufacturing agreements, which require strict adherence to branding, food safety, and quality standards.

Major Achievements

• Licensed producer of Mattel IPs including Barbie and Hotwheels-themed confectionery.
• Established exporter to high-barrier retail markets across Asia and Europe.
• Consistent participation in international food trade events and fairs, showcasing products under the Hong Kong Trade Development Council (HKTDC).

Lai Li Hong Food Holdings Limited exemplifies a modern food manufacturer balancing traditional quality with brand-focused innovation, making it a reliable partner for both private-label clients and retail importers globally.