Product Offerings
Products:
Wines: Shiraz, Chardonnay, Semillon, Sangiovese, Pinot Noir, White Pinot Noir (The Enigma)
Latitude 32 Wines is a boutique winery nestled in the heart of Pokolbin, within Australia’s iconic Hunter Valley wine region. Known for its small-batch, handcrafted approach to winemaking, the winery produces award-winning wines that capture the unique terroir of New South Wales. With a deep focus on sustainability, varietal purity, and customer experience, Latitude 32 Wines has become a recognized name among discerning wine enthusiasts in Australia and abroad.
Core Business
Latitude 32 Wines operates as a vineyard, wine producer, and cellar door, focusing on the cultivation, vinification, and direct-to-consumer sales of premium wines. The company maintains full control over the production process, from vineyard management to bottling, ensuring quality at every stage.
Product and Service Offerings
Latitude 32 Wines offers a curated portfolio of varietals:
-
Red Wines:
- Shiraz – Rich, full-bodied expression with regional spice
- Pinot Noir – Elegant, soft, and fruit-forward
- Sangiovese – Earthy and herbaceous with soft tannins
- The Enigma – A unique White Pinot Noir, offering a floral and citrus twist on a classic red varietal
-
White Wines:
- Chardonnay – A balance of oak and stone fruit
- Semillon – Crisp and zesty, true to Hunter Valley’s signature style
Products are available through their cellar door, online store, and local distributors, with limited production runs to maintain exclusivity.
Specialisation and Core USP
Latitude 32 Wines differentiates itself through:
- Estate-grown, small-lot production, ensuring freshness and character
- Unfiltered and minimal intervention winemaking, allowing natural expression
- Unique offerings such as the White Pinot Noir (“The Enigma”), appealing to modern palates
- Award-winning cellar door experience, combining hospitality, tasting, and wine education
The winery is also committed to sustainable viticulture, using organic principles and limiting environmental impact wherever possible.
Financial Strength
As a boutique operation, Latitude 32 Wines focuses on profitability through:
- High-margin DTC (Direct-to-Consumer) sales
- Wine club memberships and loyalty programs
- Private events and tasting experiences
While not a large-scale producer, the winery has carved out a niche market supported by loyal customers, particularly in New South Wales and Victoria.
Shipment and Export Data
Latitude 32 Wines has a growing export interest:
- Current Export Markets: Singapore, Hong Kong, and select distributors in the UK
- Top Exported Varietals: Shiraz and Chardonnay
- Bespoke export packaging and labeling available for global partners
With global demand for boutique Australian wines on the rise, Latitude 32 is well-positioned for expanded international trade.
Target Market
Latitude 32 Wines appeals to:
- Urban professionals and food & wine connoisseurs
- Domestic tourists visiting the Hunter Valley
- Boutique wine importers and specialty stores abroad
- Event and hospitality venues seeking unique wine experiences
The brand is aligned with customers who appreciate craftsmanship, sustainability, and new-world wine expression.
Capabilities
Key operational capabilities include:
- Estate vineyard with sustainable management practices
- Small-batch fermentation tanks and barrel aging room
- On-site bottling for quality assurance
- Climate-controlled storage and distribution support
- Hospitality-trained staff for cellar door tastings and events
These assets allow the winery to deliver both premium wines and exceptional visitor experiences.
Certifications and Compliance
Latitude 32 adheres to:
- Wine Australia regulations for production and labeling
- Local environmental management standards
- Organic and minimal-spray vineyard practices (non-certified but practiced)
The company ensures its operations meet both domestic and international food and wine safety standards.
Customer Testimonials
“Latitude 32 Wines has become one of my favorite Hunter Valley finds. Their White Pinot Noir is unlike anything else in the region.”
— Wine Blogger, Sydney
“We serve Latitude 32 at all of our events—guests love the story behind each wine, and the quality speaks for itself.”
— Event Manager, Boutique Catering Company, NSW
Major Achievements
- Featured in Gourmet Traveller Wine as a rising boutique wine brand
- Winner of multiple Hunter Valley Wine & Food Festival tasting awards
- Expanded production from 1,000 to 5,000 cases annually within five years
- Successfully launched The Enigma (White Pinot Noir), gaining acclaim from wine critics and sommeliers
- Partnered with luxury lodges and tourism operators to create exclusive tasting experiences
Latitude 32 Wines continues to redefine boutique Australian winemaking, combining tradition with innovation and offering unforgettable expressions of Hunter Valley terroir.