Exhibiting at International Food & Drink Event (IFE) 2025

Bolle Drinks Limited is a UK-based innovator in the premium non-alcoholic beverage space, offering sophisticated sparkling wine alternatives crafted for discerning consumers. Headquartered in London, Bolle positions itself at the forefront of the alcohol-free revolution with a science-backed approach to flavor and effervescence, challenging traditional norms in adult beverage consumption.

Founded by a team of wine experts, scientists, and sustainability-driven entrepreneurs, Bolle combines the elegance of wine with the wellness-conscious preferences of modern consumers. Its offerings cater to the growing demand for non-alcoholic luxury beverages that don't compromise on taste, texture, or occasion.

Core Business and Product Offerings

Bolle’s portfolio is centered around high-end, non-alcoholic sparkling wines formulated to replicate the complexity and sensory depth of traditional wines. The current product range includes:

• Chardonnay – A dry, crisp sparkling with notes of green apple and citrus.
• Blanc de Blancs – Elegant and vibrant, delivering a mineral-driven profile.
• Rosé – Light, refreshing with subtle berry aromas and balanced acidity.

Each beverage is crafted using Bolle's proprietary fermentation-free process designed to preserve effervescence and mouthfeel, mimicking the traditional sparkling wine experience.

Specialization and Core USP

Bolle’s core innovation lies in its proprietary "Fermtech™" process, which avoids fermentation entirely. Unlike traditional de-alcoholized wines that are first fermented and then stripped of alcohol (often compromising flavor and body), Bolle develops its beverages from the ground up as non-alcoholic, using molecular sensory science to construct flavor and aroma profiles.

Key differentiators:

• Scientifically formulated with no added sugars or artificial flavors
• Premium packaging and positioning for social and celebratory occasions
• Vegan, gluten-free, and ultra-low calorie (~12 calories per glass)

Financials and Market Reach

While exact revenue numbers remain undisclosed, Bolle has received recognition and investment support, including:

• Backing from Longbow Capital, a UK-based private equity firm focused on health and wellness
• Placement in high-end retailers such as Selfridges, Daylesford Organic, and specialty wine boutiques
• Participation in The NOLO (No and Low Alcohol) movement, a rapidly growing sector projected to reach £450 million in UK retail sales by 2025

Bolle’s premium pricing (~£15–£20 per bottle) places it in the upper echelon of the non-alcoholic wine market.

Shipments and Export Data

Bolle primarily serves the UK domestic market but has initiated international partnerships with European distributors. Export data remains limited, suggesting a strategic focus on brand development and retail penetration in domestic high-end markets before full-scale global expansion.

The company also utilizes DTC (direct-to-consumer) channels via its e-commerce platform for nationwide UK distribution.

Target Markets

Bolle targets:

• Health-conscious consumers seeking alcohol-free alternatives
• Wine drinkers transitioning to low/no alcohol for lifestyle or health reasons
• Retailers and hospitality venues focused on premium wellness offerings
• Corporate and private event organizers offering inclusive beverage options

Capabilities

• In-house R&D: Sensory scientists develop custom non-fermented beverage formulas
• Sustainable Packaging: Fully recyclable glass bottles and eco-friendly logistics
• Retail Partnerships: Onboarding into high-end department stores and organic shops
• Branding and Education: Strong marketing focus on elevating non-alcoholic drinking culture

Certifications and Compliance

Bolle products are:

• Vegan Certified
• Gluten-Free
• Compliant with UK and EU food safety standards
• Packaged in recyclable and environmentally responsible materials

While no specific food certifications (e.g., BRC, ISO 22000) are listed publicly, the company emphasizes transparency and ingredient traceability.

Customer Testimonials

Bolle’s customer reviews on social media and retail partner sites highlight:

• “Surprisingly complex and satisfying”
• “Perfect for celebrations without the headache”
• “Beautiful bottle and even better taste”

The brand has been praised by food and beverage journalists, including features in publications like The Telegraph and The Independent, for redefining alcohol-free luxury.

Major Achievements

• Development of a proprietary fermentation-free formulation process
• Secured investment from UK health-focused private equity firm Longbow Capital
• Gained shelf space in iconic UK retailers like Selfridges
• Recognized as one of the most innovative brands in the NOLO category

Bolle Drinks has quickly become a benchmark in premium non-alcoholic sparkling wines, merging scientific innovation with sensory excellence to deliver a refined drinking experience for the modern, mindful consumer.