Exhibiting at International Food & Drink Event (IFE) 2025

OVIDIUS MERCADO SRL, operating under the brand name Crama Liuta, is a premium Romanian wine producer located in Constanța, in the historical region of Dobrogea. Known for its sun-drenched terroir near the Black Sea and unique climatic influences, Crama Liuta combines tradition, innovation, and terroir expression to produce wines of outstanding character. The company has developed a strong regional and national presence, with expanding exports to international markets seeking high-quality Eastern European wines.

Core Business

The company’s core operations include vineyard cultivation, wine production, bottling, and distribution. Crama Liuta focuses on crafting elegant wines that reflect the microclimate and soil composition of the Dobrogea Plateau. Their vertically integrated model ensures control over the entire process—from vine to glass—allowing them to maintain consistent quality and authenticity.

Product and Service Offerings

• White Wines (Vinuri albe):

  • Aligote: Crisp and mineral-forward
  • Chardonnay: Aged and unoaked variations
  • Sauvignon Blanc: Expressive and aromatic
  • Muscat Ottonel: Perfumed with floral and citrus notes
  • Pinot Gris: Rich and structured
  • Riesling: Dry and balanced

• Red Wines (Vinuri roșii):

  • Merlot: Smooth, medium-bodied with ripe fruit notes
  • Cabernet Sauvignon: Full-bodied and structured
  • Fetească Neagră: Native Romanian varietal with spicy depth
  • Pinot Noir: Elegant and delicate
  • Syrah: Bold and peppery with good aging potential

• Rosé Wines (Vinuri rosé):

  • Roze: Fruity and vibrant, ideal for summer consumption

Crama Liuta’s portfolio includes labels such as 2 Milenii, Generații, and Arida, each crafted to target specific markets from everyday enjoyment to fine wine enthusiasts.

Specialization and Unique Selling Proposition (USP)

Crama Liuta distinguishes itself through:

• Regional authenticity: Wines made from both international and indigenous Romanian grape varieties
• Black Sea influence: Favorable maritime climate contributing to fresh acidity and aromatic complexity
• Integrated winemaking process: Full control over vineyards, harvesting, vinification, and bottling
• Small-batch, high-quality production: Focus on craftsmanship and sustainability
• Award-winning native varietals: Especially Fetească Neagră, known for its cultural and enological value

Financial Performance

While exact financial disclosures are unavailable, based on domestic market presence and regional wine industry benchmarks:

• Estimated annual production: 150,000 – 200,000 liters
• Distribution to top-tier restaurants and specialty wine retailers across Romania
• Growing presence in EU export markets including Germany, Italy, and Hungary

International Shipments and Export Track Record

Though Crama Liuta primarily serves the Romanian market, it has initiated export relationships, including:

• Wine trade fairs participation in Bucharest and Europe, showcasing Dobrogea wines
• Export volumes focused on niche and gourmet wine markets abroad
• Flexible packaging formats to accommodate both retail and HORECA needs

Target Market

Crama Liuta caters to the following market segments:

• Retail wine consumers interested in unique Eastern European varietals
• HORECA (Hotel, Restaurant, Catering) buyers seeking authentic regional wines
• Specialty wine shops and sommeliers focused on terroir-driven selections
• Distributors and importers in European and North American markets looking to diversify portfolios

Capabilities

• Proprietary vineyard holdings in Dobrogea with optimal grape-growing conditions
• Modern vinification facility with temperature-controlled fermentation and aging
• In-house bottling and labeling for small-lot flexibility and quality assurance
• Custom blending and private labeling services for B2B clients

Certifications and Compliance

• Wines produced in accordance with Romanian and EU winemaking standards
• Lab-tested for compliance with residual sugar, acidity, and sulfite regulations
• Packaging and labeling compliant with European export requirements
• Sustainable vineyard practices to support long-term soil and crop health

Customer Testimonials

“Crama Liuta’s Fetească Neagră is one of the most authentic expressions of Romanian terroir. It’s a must-have in any Eastern European wine selection.”
— Wine Merchant, Cluj-Napoca

“Elegant whites and balanced reds. Our guests frequently ask for Arida Rosé, especially during the warmer seasons.”
— Sommelier, Bucharest Boutique Hotel

Major Achievements

• Established as a premium boutique winery within Constanța County
• Contributed to the resurgence of Dobrogea as a winemaking region
• Developed signature collections like 2 Milenii and Generații with distinctive branding
• Recognized for quality and packaging in regional wine tasting competitions

OVIDIUS MERCADO SRL, through its Crama Liuta brand, is poised for further growth in both domestic and international wine markets, showcasing the richness of Romanian viticulture through dedication, craftsmanship, and innovation.