LEE’S MUM (SHANGHAI) INDUSTRY DEVELOPMENT CO., LTD.（乐世买（上海）实业发展有限公司）is a Shanghai-based health food and superfoods company dedicated to the development, processing, and global distribution of premium nutritional grains, superfoods, and ready-to-eat wellness products. Operating under the brand name Lee's Mum, the company champions a mission of promoting natural health through nutrient-dense, whole food ingredients backed by modern food safety and manufacturing standards.
Core Business
Lee’s Mum focuses on the procurement, formulation, private labeling, and export of high-quality grains, seeds, superfoods, and functional food ingredients. The company is known for its premium sourcing, clean processing technologies, and ready-to-eat healthy products designed for today’s health-conscious consumers.
Product and Service Offerings
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Grains & Seeds
- Quinoa: Sourced from high-altitude growing regions, rich in protein and essential amino acids.
- Chia Seeds: Omega-3 rich seeds for smoothies, baking, and nutrition blends.
- Psyllium Husk: A soluble fiber known for digestive health and weight management applications.
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Healthy Superfoods
- Superfood Powders: Blends and single-ingredient powders such as goji, spirulina, moringa, and maca, used in beverages, capsules, and functional snacks.
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Fungus Powders
- Medicinal mushroom powders such as reishi, lion’s mane, cordyceps, and shiitake, utilized in functional food and nutraceutical formulations.
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Ready-to-Eat Products
- Instant Grain-Based Meals: Single-serve packs featuring mixed grains, superfoods, and flavorings designed for fast, nutritious consumption.
Specialization and Core USP
Lee’s Mum differentiates itself through its:
- Emphasis on clean-label superfoods and zero-additive processing.
- Traceable sourcing from non-GMO, organic-certified farms.
- Development of custom private-label formulations and consumer-ready food innovations.
- Use of low-temperature processing and grinding to retain bioactive nutrients in powders.
Financial Overview
Though detailed financials are not public, Lee's Mum has shown consistent growth as a mid-sized food brand and B2B supplier:
- Estimated annual output of over 2,000 metric tons of seeds, powders, and grain mixes.
- Increasing market footprint in Southeast Asia, North America, and Australia, targeting health food distributors and e-commerce brands.
- Strong growth in cross-border e-commerce exports via platforms like Alibaba, Tmall Global, and JD International.
Shipment Data
According to industry trading platforms and export data:
- Verified shipments of chia seeds, psyllium husk, and quinoa to Korea, Japan, Thailand, and Germany.
- Bulk ingredient exports and retail-packaged private label goods in volumes ranging from 500kg to 20MT per order.
- Regular fulfillment for OEM clients in functional nutrition and meal prep sectors.
Target Market
LEE’S MUM targets a diverse global clientele including:
- Health food brands and supplement companies seeking clean-label ingredients.
- Retailers and e-commerce companies looking for ready-to-eat, plant-based nutrition.
- Functional food and beverage formulators sourcing bioactive mushroom and superfood ingredients.
- Dietary supplement manufacturers seeking certified raw materials for capsule and powder formats.
Capabilities
- HACCP and ISO-compliant production lines for sorting, roasting, milling, sterilizing, and packaging.
- OEM and ODM services including formulation design, packaging customization, and regulatory documentation.
- R&D support for application trials, nutritional customization, and texture/flavor improvements.
- Scalability for both bulk ingredient supply and retail packaging solutions.
Certifications and Compliance
Lee’s Mum upholds international food safety and quality standards:
- ISO 22000 – Food Safety Management System
- HACCP Certification
- Products available with Halal, Kosher, and organic certifications
- Compliance with FDA and EU food import standards for natural ingredients
Customer Testimonials
Feedback across B2B platforms and sourcing channels reflects:
- Strong satisfaction with product freshness, clean taste, and consistent particle size for powders.
- High praise for OEM flexibility and fast turnaround on private-label packaging.
- Positive reviews for responsive communication, particularly in documentation and export logistics.
Major Achievements
- Developed a widely distributed line of grain-based instant meal kits under the Lee’s Mum brand in China and Southeast Asia.
- Established strategic partnerships with organic farms and global ingredient traders for sustained supply chain stability.
- Regular participant in health and wellness expos such as SIAL China and FHC Shanghai.
- Recognized by trade platforms as a Top Exporter of Chia and Psyllium from Shanghai Region.
LEE’S MUM (SHANGHAI) INDUSTRY DEVELOPMENT CO., LTD. continues to expand its role as a trusted supplier and innovator in the health food space, bringing together natural ingredients, modern processing, and a commitment to clean nutrition for global wellness brands.
