MadeGood – Pioneering Organic and Allergy-Friendly Snacks

MadeGood is a leading brand in the organic and allergy-friendly snack industry, known for its commitment to creating nutritious, delicious, and sustainable food products. Based in Toronto, Canada, the company has gained international recognition for its high-quality, school-safe snacks that cater to a growing health-conscious and dietary-restricted consumer base. With a strong focus on ethical sourcing, sustainability, and inclusive nutrition, MadeGood has solidified its position as a trusted brand in the North American and global markets.

Core Business and Market Positioning

MadeGood specializes in producing organic, gluten-free, nut-free, and allergy-friendly snacks, ensuring that consumers of all dietary needs can enjoy safe and delicious food. The company has successfully positioned itself as a leading brand in the better-for-you snack segment, targeting health-conscious families, individuals with dietary restrictions, and consumers seeking sustainable food options.

With a presence in major retail chains across Canada, the United States, and Europe, MadeGood has become a household name for those prioritizing organic, non-GMO, and school-safe snack options.

Product Portfolio

MadeGood offers a diverse range of organic, allergen-free, and nutrient-rich snacks, categorized as follows:

• Granola Bars: Chocolate Chip, Mixed Berry, Apple Cinnamon, Chocolate Banana, Strawberry
• Granola Minis: Chocolate Chip, Mixed Berry, Strawberry, Apple Cinnamon, Chocolate Banana
• Crispy Squares: Vanilla, Chocolate Chip, Strawberry
• Cookies: Chocolate Chip, Double Chocolate, Apple Cinnamon
• Crackers: Star Puffed Crackers - Cheddar, Pizza

Each product is certified organic, non-GMO, gluten-free, and free from common allergens such as nuts, dairy, and soy.

Competitive Advantage and Unique Selling Proposition

1. Allergy-Friendly & School-Safe: MadeGood products are free from the top 8 allergens, making them safe for school lunches and workplaces.
2. Organic & Non-GMO: Every MadeGood snack is USDA Organic and Non-GMO Project Verified, ensuring quality and sustainability.
3. Nutrient-Rich Ingredients: Each snack includes vegetable extracts (carrots, beets, spinach, and more) to boost nutritional value.
4. Sustainable & Ethical Sourcing: MadeGood is a Certified B Corporation, meaning it meets the highest standards of social and environmental responsibility.
5. Wide Market Reach: Available in Walmart, Whole Foods, Target, Costco, and various online marketplaces, including Amazon.

Financial Performance and Market Growth

MadeGood has experienced significant revenue growth, reflecting the increasing demand for allergy-friendly and organic snacks. Some key indicators of its market presence include:

• Annual Sales Growth: Over 20% year-over-year increase, fueled by expansion into international markets.
• Global Distribution: Available in over 20 countries, with strong retail partnerships in North America and Europe.
• Online Sales Growth: A 30% increase in e-commerce sales, leveraging platforms like Amazon, Walmart, and Instacart.

Certifications and Compliance

MadeGood has obtained several industry-leading certifications, ensuring the highest quality and safety standards:

• USDA Organic & Canada Organic Certification
• Non-GMO Project Verified
• Certified B Corporation (B Corp)
• Gluten-Free Certification (GFCO)
• Kosher & Halal Certified
• Certified Vegan

These certifications validate MadeGood’s commitment to clean, safe, and ethically produced food.

Customer Testimonials and Brand Recognition

MadeGood has received widespread acclaim from parents, schools, and health-conscious consumers who appreciate its nutrient-dense, allergy-safe, and great-tasting snacks.

The brand has also been featured in Forbes, Business Insider, and Food Business News, highlighting its rapid growth and innovation in the healthy snacks category.

Achievements and Industry Recognition

• Certified B Corporation: Recognized for sustainability and ethical business practices.
• Fastest-Growing Organic Snack Brand: One of the leading brands in the allergy-friendly snack industry.
• Innovation Awards: Winner of multiple Best Snack Product awards at international food expos.
• Expanded Global Distribution: Now available in over 20 countries, with a growing presence in Asia and the Middle East.

MadeGood continues to revolutionize the healthy snack industry by combining organic, allergy-friendly, and sustainable food production with superior taste and nutrition. With a strong commitment to ethical sourcing and consumer health, the company remains a leader in the better-for-you snacks market.