Exhibiting at HOTELEX Shanghai 2025

Maison Routin – 1883, a globally renowned French flavor house, has successfully expanded its presence into China through its regional hub in Shenzhen. With a legacy dating back to 1883 in the French Alps, the company continues to define the art of flavor creation through its line of premium syrups, sauces, and fruit purées. Known for its commitment to quality, innovation, and natural ingredients, 1883 is a leading name among beverage professionals, baristas, mixologists, and chefs around the world.

Core Business

Maison Routin – 1883 operates in the beverage and culinary flavoring industry, offering a diverse range of syrups, sauces, and purées. In China, the company has established a strong B2B network, supplying cafes, restaurants, hotels, and beverage manufacturers with its artisanal flavor products.

Main Product Categories

• Syrups:
  • Vanilla, Caramel, Hazelnut, Strawberry, Chocolate, and over 100 additional flavors
• Sauces:
  • Chocolate Sauce, Caramel Sauce, Strawberry Sauce
• Fruit Purées:
  • Mango, Raspberry, Passion Fruit, among others
• Tonic Waters:
  • Classic, Elderflower, Citrus-infused varieties

Each product is crafted using Alpine water and natural flavorings, making them ideal for mixology, coffee drinks, mocktails, and culinary innovations.

Specialization and Unique Selling Proposition (USP)

1883’s unique selling proposition lies in its pure ingredient philosophy and savoir-faire derived from more than 140 years of flavor science. Key features include:

• Made in France with 100% natural cane sugar
• No artificial preservatives or coloring agents
• Enhanced with natural extracts for authentic taste
• Designed for professionals in hospitality and specialty beverages
• Kosher and Halal certified for global market compatibility

Maison Routin – 1883 products are recognized for their exceptional aromatic complexity and the ability to deliver consistent results across beverages and culinary applications.

Financials

As a premium international brand, Maison Routin achieves strong performance across multiple regions:

• Global Revenue Estimate: €70M+ annually
• China Market Growth: Double-digit annual growth since its official distribution launch
• Presence in China: Distribution in 300+ cities, partnerships with major coffee chains, hotels, and premium bars

Export and Shipment Data

Maison Routin’s China branch manages local and regional distribution, ensuring timely fulfillment of orders for businesses and distributors. According to trade insights:

• Primary Port of Entry: Shenzhen
• Distribution Channels: Direct-to-business sales, local distributor partnerships, participation in major trade expos like FHC Shanghai and Hotelex
• Customs-Registered Imports: Verified under regional food safety regulations

Target Market

1883 targets the premium end of the flavoring market and serves:

• Coffee Chains and Specialty Cafés
• Hotel F&B Departments
• Cocktail Bars and Nightlife Venues
• Retail Gourmet Food Suppliers
• Foodservice Distributors and B2B Importers

Their products are favored by professional mixologists, baristas, and culinary chefs for their versatility, consistency, and flavor depth.

Capabilities

• R&D lab in France dedicated to flavor innovation
• Local warehousing and cold chain logistics in China
• Training programs and recipe development support for partners
• In-market promotional activities and co-branding collaborations

Certifications and Compliance

Maison Routin adheres to the strictest quality and regulatory standards:

• IFS Food Certification
• ISO 22000 and ISO 9001
• Kosher and Halal Certifications
• EU Regulation and CFDA Food Safety Compliant
• Eco-conscious production aligned with sustainable practices

Customer Feedback

1883 receives widespread acclaim across Asia for:

• Consistently rich and natural flavors
• Eye-catching product packaging suitable for display
• Reliable distribution and customer service
• Recipe versatility across coffee, cocktails, teas, and desserts

Client retention is high among hotels, independent cafes, and beverage consultants.

Major Achievements

• Official syrup sponsor for barista and mixology championships
• Strategic collaborations with global hospitality brands and premium coffee chains in Asia
• Launched limited-edition regional flavors adapted for Asian markets
• Introduced a successful e-learning platform for mixologists and F&B professionals in 2023

Maison Routin – 1883 continues to set the standard for artisanal flavoring in the beverage industry, combining French tradition with global innovation to meet the evolving tastes of the modern consumer and the hospitality elite.