Exhibiting at HOTELEX Shanghai 2025

Martin Bauer Plant Extracts (China) Co., Ltd. is the Chinese subsidiary of the globally respected Martin Bauer Group, a Germany-based leader in botanical products and natural ingredients for the food, beverage, dietary supplement, and pharmaceutical industries. Located in Hangzhou, China, the subsidiary plays a crucial role in extending Martin Bauer’s global supply chain and production capabilities into the Asia-Pacific region.

Core Business

Martin Bauer Plant Extracts (China) Co., Ltd. focuses on the manufacturing, customization, and distribution of high-quality botanical extracts, teas, and herbal ingredient systems. The facility in Hangzhou supports the group’s broader mission of delivering safe, traceable, and sustainable botanical products by leveraging local herb sourcing and Asia-focused formulation capabilities.

Main Product Categories

• Botanical Extracts:
  • Green Tea Extract
  • Black Tea Extract
  • Herbal Extracts (e.g., Ginseng, Chamomile, Lemon Balm)
• Herbal and Fruit Infusions:
  • Peppermint, Hibiscus, Rooibos, Mate
• Instant Teas:
  • Instant Green Tea
  • Instant Black Tea
• Botanical Powders:
  • Chamomile Powder
  • Lemon Balm Powder
  • Customized herbal powder blends for dietary supplements

These products are widely used in RTD beverages, wellness teas, nutraceutical formulations, and functional food applications.

Specialization and Unique Selling Proposition (USP)

Martin Bauer’s USP lies in its farm-to-product traceability, sustainable sourcing, and strict quality assurance. Key differentiators include:

• 100% identity-verified botanicals
• Proprietary extraction and concentration technologies
• GMP-certified production environment
• Global botanical sourcing network with local cultivation partnerships
• Custom formulation and R&D support for clients in APAC

The China operation specializes in meeting both local regulatory standards and global product specifications.

Financials

While financials for the China division are not disclosed independently, the Martin Bauer Group operates with strong global financials:

• Global Revenue: Over €500 million annually
• Group Employees: 4,000+ globally
• Active in: Over 90 countries
• Production Facilities: Across Europe, the Americas, and Asia

The Hangzhou operation significantly contributes to the group’s revenue from the Asia-Pacific market, one of the fastest-growing regions for botanical ingredients.

Export and Shipment Data

Martin Bauer Plant Extracts (China) Co., Ltd. exports primarily within Asia and supports global trade through regional logistics hubs. Key highlights:

• Exports To: Japan, South Korea, Southeast Asia, Europe
• Customs and Compliance: CFDA, EU Novel Food compliant, US FDA registered
• Annual Shipment Volume: Estimated hundreds of metric tons of dried botanicals and extracts

The site also supports internal raw material processing and quality control for the broader group’s global supply chain.

Target Market

The company serves a broad spectrum of clients, including:

• Functional Beverage Manufacturers
• Herbal Supplement Producers
• Tea and Infusion Brands
• Pharmaceutical and Health Product Companies
• Food Manufacturers Seeking Botanical Functional Ingredients

Clients value Martin Bauer for ingredient purity, standardization, and product innovation.

Capabilities

• State-of-the-art extraction and drying facilities in Hangzhou
• In-house R&D and analytical laboratories
• Custom formulation services for botanical blends and teas
• Compliance and regulatory support for global certifications

The China facility is built to operate under strict international quality standards while leveraging regional agricultural biodiversity.

Certifications and Compliance

Martin Bauer Plant Extracts (China) Co., Ltd. adheres to:

• GMP Certification
• ISO 22000 (Food Safety Management)
• Kosher and Halal Certifications
• Non-GMO and Organic Compliance (on selected lines)
• TCM Regulatory Registration and CFDA Audits

This ensures their products meet the requirements of international clients and Chinese regulatory bodies.

Customer Feedback

Martin Bauer is known for:

• Long-term reliability in ingredient supply
• Transparent sourcing and sustainability practices
• Technical and regulatory expertise
• Tailored solutions for client-specific needs

Feedback from multinational food and supplement brands consistently highlights their quality consistency and supply dependability.

Major Achievements

• Expanded operations into China to serve the fast-growing Asia-Pacific wellness market
• Introduced traceable supply chains from Chinese herbal farms to global product lines
• Published multiple whitepapers on sustainability and herb safety standards
• Partners with global leaders in beverage and health innovation, including Nestlé, Unilever, and Pfizer

Martin Bauer Plant Extracts (China) Co., Ltd. continues to represent the intersection of European quality and Asian sourcing excellence, delivering botanical solutions that meet the highest standards of safety, efficacy, and innovation.