Masar Ltd, based in Dubai, United Arab Emirates, is a multifaceted business solutions provider operating at the intersection of professional services, printing, packaging, and consulting. With its roots in the UAE's dynamic commercial ecosystem, Masar Ltd has steadily evolved into a trusted partner for businesses across various sectors seeking high-quality support in tax, compliance, branding, and print manufacturing.
Core Business and Service Offerings
Masar Ltd delivers a wide range of services across four main business domains:
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Financial and Tax Services:
- Corporate Tax Advisory
- VAT Registration and Filing
- Tax Planning and Compliance
- Accounting and Audit Services
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Business Consulting:
- Business Setup and Licensing
- Regulatory and Compliance Advisory
- Management and Operational Strategy
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Printing Services:
- Digital and Offset Printing
- Corporate Brochures and Annual Reports
- Marketing Collateral and Promotional Material
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Packaging Solutions:
- Packaging Design and Prototyping
- Commercial Packaging Production
- Custom Box and Label Printing
This service mix allows Masar Ltd to function as a comprehensive support system for startups, SMEs, and established enterprises operating within the GCC and beyond.
Specialization and Unique Selling Proposition
Masar Ltd differentiates itself through:
- Integrated Service Model: By combining tax consultancy, printing, and packaging, the company serves as a one-stop shop for clients launching or expanding operations in the UAE.
- Regulatory Expertise: In light of the UAE's recent corporate tax framework implementation, Masar has positioned itself as a leading advisory partner for local and foreign firms navigating the evolving tax environment.
- Custom Print and Design Services: Offering end-to-end print solutions from conceptual design to production, with fast turnaround and high-quality output.
Operational Footprint and Capacity
Though privately held with no public financial disclosures, Masar Ltd operates from its head office in Dubai and serves a broad clientele base across sectors such as retail, hospitality, healthcare, real estate, and logistics.
- Printing Facilities: Equipped with high-resolution digital and offset printers capable of handling large-scale print orders with precision and customization.
- Client Base: Includes corporate offices, legal firms, real estate developers, and retail companies throughout the UAE.
- Project Volume: Handles hundreds of packaging and print jobs monthly, supporting product launches, rebranding campaigns, and seasonal marketing rollouts.
Market and Target Segments
Masar Ltd primarily serves:
- Small to Medium Enterprises (SMEs): Especially those requiring financial compliance and corporate branding support.
- Foreign Investors and Startups: Companies entering the UAE market in need of company setup, licensing, and tax advisory services.
- Local Manufacturers and Distributors: Businesses seeking tailored packaging and printing for their product lines.
The company is particularly well-positioned to assist clients affected by the UAE's evolving Corporate Tax Law introduced in June 2023, including free zone entities and multinational corporations.
Capabilities and Technological Edge
- Printing Tech Stack: Utilizes advanced Heidelberg offset and Xerox digital printers, along with laser cutters and binding systems.
- Tax Advisory Tools: Leverages the latest UAE Federal Tax Authority (FTA) platforms and accounting software for accurate and compliant financial reporting.
- Design Studio: In-house creative team for packaging and corporate identity development.
Certifications and Compliance
While specific certifications are not publicly listed, Masar Ltd operates in compliance with:
- UAE Ministry of Economy Licensing Requirements
- FTA (Federal Tax Authority) Registered Tax Agent Framework
- Dubai Municipality Packaging Regulations
These ensure the company’s services are aligned with legal and regulatory standards in the Emirates.
Achievements and Industry Recognition
- Among the early adopters of corporate tax advisory services in response to UAE’s 2023 tax policy shift.
- Delivered packaging and print solutions for over 500+ regional brands across the UAE since inception.
- Maintains an over 90% client retention rate in accounting and tax services, as per internal reports.
Masar Ltd continues to gain traction as a strategic enabler for businesses in the UAE, combining compliance expertise with creative and production capabilities. Its integrated service model and commitment to professionalism make it a valuable partner in the region’s evolving commercial landscape.