Exhibiting at World Tea Expo 2025

Matsushita Tea Garden is a distinguished family-run organic tea farm located in Kakegawa, Shizuoka Prefecture, Japan—an area renowned for producing some of the highest quality green teas in the country. Established in 1877, this heritage tea garden has been cultivating tea for over five generations, combining deep-rooted traditional farming techniques with modern organic certification standards to deliver exceptional green tea products to global markets.

Company Overview and Core Business

Matsushita Tea Garden specializes in the cultivation, processing, and export of JAS-certified organic Japanese teas. Operating from Kakegawa, one of Japan’s most fertile tea-growing regions, the farm adheres to strict no-pesticide, no-chemical fertilizer methods, ensuring that its products meet the highest environmental and safety standards.

The company is actively engaged in:

• Organic tea production and processing
• Direct-to-consumer (DTC) retail via its global ecommerce platform
• Export and wholesale supply for retailers and foodservice buyers
• Product innovation in tea-based beverages

Its online platform, Suppinn.com, functions as the primary B2C and B2B portal, offering both packaged teas and ready-to-drink concepts under the “Matsushita Tea Garden” brand.

Product Offerings

Matsushita Tea Garden’s product portfolio includes:

• Organic Green Teas:

  • Fukamushi Sencha
  • Gyokuro
  • Sencha Powder Stick

• Organic Matcha Line:

  • Culinary Matcha
  • Yuzu Matcha Stick
  • Traditional Matcha Stick

• Roasted and Blended Teas:

  • Organic Genmaicha
  • Organic Hojicha

• Specialty Beverages:

  • Chanpan – a sparkling green tea liqueur combining green tea essence with champagne-like effervescence

These products are available in loose-leaf, powdered, and individually packaged stick formats, enabling both retail and institutional use.

Unique Selling Proposition

Matsushita Tea Garden differentiates itself through its:

• Full Organic Certification: JAS-certified organic farming with zero chemical inputs
• Generational Expertise: Over 145 years of cultivation and artisanal blending
• Product Innovation: Development of Chanpan, an original sparkling tea-based alcohol product
• Convenient Formats: Travel-friendly stick packaging for matcha and sencha powder

The garden is one of the very few that control their entire process—from field to packaging—ensuring consistent quality and traceability.

Financial and Operational Insights

While the company remains privately held and does not publicly disclose detailed financials, industry benchmarks and export records indicate a healthy growth trajectory:

• Annual Production Capacity: Estimated 8–12 metric tons of organic tea
• Private Label Projects: Engaged in OEM supply for overseas natural food brands
• Retail Price Points:
  • Organic Matcha Stick Packs: ¥1,200–¥2,000 (approx. $8–$14 USD)
  • Fukamushi Sencha Loose Leaf: ¥1,000–¥1,800 per 100g

Export and Shipment Records

Based on import-export insights from platforms such as JETRO and government trade data:

• Primary Export Markets: United States, Singapore, Taiwan, Germany, and Australia
• Export Products: Organic matcha sticks, Genmaicha, Sencha powder
• HS Code: 0902.30 (Green tea in bulk), 0902.10 (Green tea in small packs)
• Export Volume: Estimated 30–50 international consignments per year

Target Market

Matsushita Tea Garden supplies products to a diversified range of clientele:

• Organic grocery retailers and tea shops
• Health and wellness product resellers
• Restaurants, cafés, and matcha bars
• Alcoholic beverage distributors (for Chanpan)

Its product lines also cater to younger, health-conscious consumers through modern packaging and fusion tea beverages.

Capabilities and Farming Infrastructure

• Farm Area: Approximately 8 hectares of certified organic tea fields
• Steaming Method: Fukamushi-cha deep steaming process for bold flavor and rich color
• Drying & Roasting: Custom heat profile roasting for Hojicha and Genmaicha
• Packaging Facility: Equipped with small-batch blending and nitrogen-sealed packaging systems

The farm integrates IoT and soil monitoring to ensure optimal harvest conditions and sustainability.

Certifications and Compliance

• JAS Organic Certification
• Export-Ready Documentation: COA, MSDS, Allergen-free certifications
• HACCP-aligned processing standards

All products are suitable for international distribution and meet stringent food safety and organic labeling laws.

Testimonials and Reputation

“The matcha sticks from Matsushita Tea Garden are unlike any we’ve had—vibrant in color, smooth, and perfectly portioned. A staple in our cafe’s wellness drinks.”
— Buyer, Matcha Bar Singapore

“Their dedication to organic farming is genuine and their products reflect that authenticity. The Fukamushi Sencha has become one of our bestsellers.”
— Retail Tea Brand Manager, Germany

Major Achievements

• Official Recognition by JETRO as a featured Japanese tea exporter
• Development and Export of ‘Chanpan’, an award-nominated sparkling green tea liqueur
• Regular Exhibitor at FOODEX Japan
• Brand Mention in Multiple Organic Trade Fairs across Asia and Europe

Matsushita Tea Garden continues to blend artisanal tradition with global innovation, representing the next generation of sustainable Japanese tea craftsmanship on the world stage.